From general-return-27914-apmail-incubator-general-archive=incubator.apache.org@incubator.apache.org Wed Feb 16 13:32:42 2011 Return-Path: Delivered-To: apmail-incubator-general-archive@www.apache.org Received: (qmail 39249 invoked from network); 16 Feb 2011 13:32:40 -0000 Received: from hermes.apache.org (HELO mail.apache.org) (140.211.11.3) by minotaur.apache.org with SMTP; 16 Feb 2011 13:32:40 -0000 Received: (qmail 99680 invoked by uid 500); 16 Feb 2011 13:32:39 -0000 Delivered-To: apmail-incubator-general-archive@incubator.apache.org Received: (qmail 98299 invoked by uid 500); 16 Feb 2011 13:32:36 -0000 Mailing-List: contact general-help@incubator.apache.org; run by ezmlm Precedence: bulk List-Help: List-Unsubscribe: List-Post: List-Id: Reply-To: general@incubator.apache.org Delivered-To: mailing list general@incubator.apache.org Received: (qmail 98290 invoked by uid 99); 16 Feb 2011 13:32:35 -0000 Received: from nike.apache.org (HELO nike.apache.org) (192.87.106.230) by apache.org (qpsmtpd/0.29) with ESMTP; Wed, 16 Feb 2011 13:32:35 +0000 X-ASF-Spam-Status: No, hits=0.7 required=5.0 tests=RCVD_IN_DNSWL_NONE,SPF_HELO_PASS,SPF_NEUTRAL X-Spam-Check-By: apache.org Received-SPF: neutral (nike.apache.org: local policy) Received: from [74.208.4.195] (HELO mout.perfora.net) (74.208.4.195) by apache.org (qpsmtpd/0.29) with ESMTP; Wed, 16 Feb 2011 13:32:25 +0000 Received: from [9.33.93.147] (bi01pt1.ct.us.ibm.com [129.33.1.37]) by mrelay.perfora.net (node=mrus1) with ESMTP (Nemesis) id 0LzuTT-1QAgYC0ujj-014l5B; Wed, 16 Feb 2011 08:32:04 -0500 Message-ID: <4D5BD1CB.7080409@shanecurcuru.org> Date: Wed, 16 Feb 2011 08:31:55 -0500 From: Shane Curcuru User-Agent: Thunderbird 2.0.0.24 (Windows/20100228) MIME-Version: 1.0 To: general@incubator.apache.org Subject: Re: [PROPOSAL] Propose Howl as an Apache Incubator project Content-Type: text/plain; charset=ISO-8859-1; format=flowed Content-Transfer-Encoding: 7bit X-Provags-ID: V02:K0:4fQF52d5370lZKiQXVaYX0my3gXZQ9CDzpzs8zr5JEk t7aHR81a4ISgOeARixGolSEtRviZoevd3QeYtt9qJ876g5sR9Y LmbkXVKxsPCTTpoBKBf+qHta3KL61BhzJKiItzSi1HXIjgi1kL 9nAOEf129c3GX1zLcKOJp7b7ij2fD5NkFE0ZDNvMs59XMyuS6U o8ZqR8AiaoTwFdTa7Y+8XD9Hpx0Vq0zQbVwbO/z22Q= X-Virus-Checked: Checked by ClamAV on apache.org At first glance, I don't see a serious risk of conflict with the proposed Apache Howl podling and the pre-existing OW2 HOWL project. First and most importantly, the two software products sound quite different. I'm presuming this is correct, and that any relevant consumer using HOWL to review their server's logs wouldn't be confused by the new release of Howl. If there *is* a conflict with some other software product that *is* similar in functionality to what Apache Howl would be, then it would be a problem. Separately, OW2's HOWL doesn't seem to be actively maintained, meaning it's less likely anyone would confuse the two software products. Less importantly is the point that they call it "HOWL", and we would presumably call our future product "Apache Howl". Note that this does not mean there aren't potential trademark issues from the legal perspective. Using many English words as a product name is likely to be using someone's software trademark somewhere. But in terms of our risk management, it's most important if the use is for a similar kind of software, or something that would otherwise lead to consumer confusion. Plus, a key way we differentiate Apache projects is by ensuring their primary branding includes the word "Apache". 8-) If the IPMC or the potential podling have further trademark related questions, please email the trademarks@ (privately archived) mailing list for further advice. Personally, I don't see how "Howl" applies to big data projects, but, hey, my opinion doesn't matter there, and I do like the sound of it. And thanks for thinking about the branding up front! - Shane Curcuru VP, Brand Management, The Apache Software Foundation http://www.apache.org/foundation/marks --------------------------------------------------------------------- To unsubscribe, e-mail: general-unsubscribe@incubator.apache.org For additional commands, e-mail: general-help@incubator.apache.org