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	<C8A13481.1CFBE%Chris.A.Mattmann@jpl.nasa.gov>
Date: Mon, 30 Aug 2010 13:23:35 -0400
Message-ID: <AANLkTinLVa_-nO1k485wEvRkOKSBvdcKxy4tOHv=9pkS@mail.gmail.com>
Subject: Re: Name change from "Lucene Connectors Framework" to "Apache
 Connectors Framework"
From: Benson Margulies <bimargulies@gmail.com>
To: general@incubator.apache.org
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It seems to me that the pivotal problem here is the word connector. On
the one hand, it could mean almost anything to almost anyone. On the
other hand, it has a specific denotation in the vicinity of httpd.
Everything at Apache is in the vicinity of httpd.

I'd offer the following 'made-up' options, all following Apache:

  - manifold  (many connections)
  - omnivore (eats anything)
  - rapunzel (spins straw into gold)
  - diogenes (seeking for something)
  - lantern (ditto)
  - helium (fuel for Solr)

The whole question of brand management strikes me as interesting: is
it, in fact, the job of the incubator PMC to groom the Apache branding
portfolio by guiding new projects towards better names? Is that in our
charter, or should we, as Chris suggests, defer to someone else for
problems in this area.


On Mon, Aug 30, 2010 at 1:12 PM, Mattmann, Chris A (388J)
<chris.a.mattmann@jpl.nasa.gov> wrote:
> Guys,
>
> If I may: since we're discussing marks, why not post to trademarks@ and a=
sk Shane and crew to weigh in? Maybe you have already, but if so, I haven't=
 seen that discussion mentioned over here on general@incubator.
>
> Thanks!
>
> Cheers,
> Chris
>
>
> On 8/30/10 10:03 AM, "Grant Ignersoll" <gsingers@apache.org> wrote:
>
>
>
> On Aug 27, 2010, at 12:15 PM, David Jencks wrote:
>> To try to illustrate my thinking rather than push a name down your throa=
t...
>> Open ConnectorFramework/OpenConnectorFramework/OpenCF =C2=A0OK, since yo=
u've added a branding word. =C2=A0Not ideal since the purpose appears overl=
y broad
>> Content Connector Framework/ContentConnectorFramework/CCF OK, since you'=
ve clarified the scope. =C2=A0Not ideal since has no branding word.
>> OpenContentConnectorFramework/OpenCCF better since it clarifies the scop=
e and includes a branding word.
>
> So, the word "open" somehow alleviates your concern? =C2=A0I don't get th=
at. =C2=A0If your objection is that it comes across as being _the_ Apache c=
onnector library, then how does "Open" modulate that? =C2=A0It's still the =
Apache Open Connector Framework. =C2=A0It's still descriptive and still imp=
lies it's the one. =C2=A0Besides, it's the ASF, isn't "Open" implied/redund=
ant? =C2=A0We would never have the Apache Closed Connector Framework, right=
?
>
> Likewise, the word Content implies the same "only" status, albeit here I =
will give you that it distinguishes it from Tomcat Connector somewhat, alth=
ough the Tomcat Connector is just that, the Tomcat connector. =C2=A0However=
, I still don't buy that it is a "branding" word. =C2=A0Content is pretty m=
uch meaningless. =C2=A0Everything is content. =C2=A0I have no doubt that we=
 could write a plugin for ACF that connected to Tomcat and got Content out =
of it. =C2=A0Heck, we already do. It's called a web crawler.
>
> So, that leaves us, in my mind w/ the option of some made up name or we s=
tick w/ ACF. =C2=A0I'm all for a made up one if someone comes up with one, =
I just don't know what it is and no one in the community seems to have one =
either. =C2=A0ACF fits and the community likes it. =C2=A0It's not unprecede=
nted at the ASF and I don't think it is confusing with Tomcat Connector.
>
> At any rate, the community would like some resolution. =C2=A0Should I jus=
t call an official vote on ACF and if it loses then we will go back to the =
drawing board?
>
> -Grant
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>
>
>
> ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
> Chris Mattmann, Ph.D.
> Senior Computer Scientist
> NASA Jet Propulsion Laboratory Pasadena, CA 91109 USA
> Office: 171-266B, Mailstop: 171-246
> Email: Chris.Mattmann@jpl.nasa.gov
> WWW: =C2=A0 http://sunset.usc.edu/~mattmann/
> ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
> Adjunct Assistant Professor, Computer Science Department
> University of Southern California, Los Angeles, CA 90089 USA
> ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
>
>

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