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Date: Wed, 6 Aug 2008 12:11:33 -0700 (PDT)
From: Otis Gospodnetic <otis_gospodnetic@yahoo.com>
Subject: Re: [PROPOSAL] Etch
To: general@incubator.apache.org
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Message-ID: <871432.20335.qm@web50312.mail.re2.yahoo.com>

Doug Cutting has a few nice and short naming rules that I liked when I read them.  I believe one of them was that a Google search for the proposed name should yield very few matches.  Hadoop and Lucene are/were good examples of that.  Here is another naming example.  I created this bookmarking service called "simpy" - simpy.com .  Great name - short, memorable, easy to spell, etc. people said.  The problem with it is that "simpy" is a common misspelling of "simply".  So, another thing to keep in mind.

 
Otis
--
Sematext -- http://sematext.com/ -- Lucene - Solr - Nutch


----- Original Message ----
> From: James Dixson (jadixson) <jadixson@cisco.com>
> To: general@incubator.apache.org
> Sent: Tuesday, August 5, 2008 6:03:28 PM
> Subject: RE: [PROPOSAL] Etch
> 
> I have heard the name concern a couple of times now...
> 
> When we picked the name Etch about 18 months ago, we knew about the
> Debian release, but frankly we were unconcerned. Debian etch is the name
> of a release of Debian, no different than "4" being a release of Fedora.
> Eventually Debian etch will fade into memory just as sarge and woody
> have.
> 
> Etch, in our line of thinking (if it could be said we were doing any
> thinking :-) ) was the name we were giving to the technology, not a
> release. There were no other technologies named Etch or similar, so we
> declared victory and moved on. 
> 
> So I guess my question back to everyone is this:
> 
>    What is the concern about the name Etch, really?
> 
> 1. Is there a legal trademark issue or a formal Apache branding policy
> issue with using the name Etch such that the use of the name is simply
> not going to be allowed.
> 
> - or -
> 
> 2. Is there a concern that during incubation, we might have to be
> explicit in communication and always say "Apache Etch" rather than just
> "Etch" because of a fear that a reference to "Etch", taken out of
> context, could be confused with Debian 4.0?
> 
> If "1" is true then, absolutely the name should be changed.
> 
> But if only "2" is true, then I will need a bit more convincing. I am
> after all very, very lazy and changing the name of a working toolset is
> well... work :-)
> 
> 
> ---
> James Dixson
> Manager, Software Development
> CUAE Engineering, Cisco Systems Inc.
> Direct: 512-336-3305
> Mobile: 512-968-2116
> james.dixson@cisco.com
> 
> -----Original Message-----
> From: Niklas Gustavsson [mailto:niklas@protocol7.com] 
> Sent: Tuesday, August 05, 2008 3:33 PM
> To: general@incubator.apache.org
> Subject: Re: [PROPOSAL] Etch
> 
> On Thu, Jul 31, 2008 at 6:16 PM, James Dixson 
> wrote:
> > This a proposal to enter Etch in to the incubator.
> >
> > See http://wiki.apache.org/incubator/EtchProposal for updates.
> 
> +1 for incubation (non-binding). While I find this area to be a bit
> overcrowded lately, having both Etch and Thrift at Apache and Protocol
> buffers under ASL 2.0 does offer some interesting opportunities for
> competition as well as cooperation.
> 
> I do share the concerns about naming conflicts. Debian is by far more
> well known and trying to establish this project under a conflicting
> name would be hard.
> 
> /niklas
> 
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