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From "robert burrell donkin" <>
Subject Re: JiniProposal -> BraintreeProposal
Date Sat, 28 Oct 2006 15:03:26 GMT
On 10/27/06, Jim Hurley <> wrote:
> On Oct 25, 2006, at 6:35 PM, Noel J. Bergman wrote:
> > Greg Stein wrote:
> >
> >> It doesn't matter whatsoever as long as you are VERY consistently
> >> calling it "Apache Braintree" as you should be doing _anyways_
> >
> > Would that apply equally to the two names that were more highly
> > rated by the
> > JINI community than the one selected?  What is the criteria?  This
> > topic
> > comes up quite often.
> >
> >       --- Noel
> Does this same criteria apply to any name?  I'm questioning whether
> I understand the rules, so some clarification would really help.

IMHO apache is struggling to work out reasonable guidelines, never
mind policy :-/

IMHO for open source projects the major factors are uniqueness and
memorability. many marketeers would look instead for words with
positive associations related to the project. most people who evaluate
open source products are unlikely to swayed by these associations.
uniqueness is much more important in this space.

a lot of members feel that apache has a duty to consider an ethical
dimension when it comes to choosing names. we're now a big gorilla so
we need to tread carefully. proper nouns are difficult since the
apache will tend to dominate seach rankings.

we also want to tread carefully. we don't want to choose names which
are too similar to existing software trademarks. we'd prefer to be
clearly in the right and avoid all legal risks. we also want to
delegate to self-organising communities so imposing a name seems

but it's proving very difficult to find any english words that aren't
already used for software by someone somewhere on this small planet.
the popular choices of the community all have trademark issues. even
"apache river" at number 4 looks to be encumbered.

- robert

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