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From "robert burrell donkin" <robertburrelldon...@gmail.com>
Subject Re: Blaze and Openness of Standards (was Re: [Proposal] Blaze)
Date Fri, 21 Jul 2006 16:58:34 GMT
On 7/21/06, Carl Trieloff <cctrieloff@redhat.com> wrote:
>
>
> Quick question on trademarks.
>
> If you search many of the Apache project names, they are trademarked to
> gezoo, however
> if you search "Apache XXX" it cleans up. Once/one day when the project
> graduates from
> Incubator it will also be "Apache XXX" which is unique.
>
> How is this different from any of the other names in Apache that are
> highly trademarked without
> the "Apache" qualifier?
>
> Comments please - what is the policy?


i'm not sure that there's enough consensus or definition for a policy.

but there are plenty of strong opinions on project naming

IMHO it's more than just about the law

IMHO it's about politeness: the ASF is a little bit of a gorilla now. it
would be impolite for apache to throw it's weight around by picking names
too simiar to others in the software field.

IMHO it's about branding: control of the brand allows apache to ensure that
downstream users know whether their software is official. FUD is easier if
xxx and apache xxx could be confused. of course, this argument only really
applies when xxx is not a generic technical term.

- robert

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