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Date: Mon, 26 Jun 2006 19:57:32 +0100
From: "Justin Erenkrantz" <justin@erenkrantz.com>
Sender: justin.erenkrantz@gmail.com
To: general@incubator.apache.org
Subject: Branding of Incubator projects
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So, the guide that I'm "tackling" is the "Podling Branding" guide.

Here's what I'm proposing after some feedback from others here in Dublin:

----

Podlings are, by definition, not yet fully accepted as part of the
Apache Software Foundation. Therefore, they are subject to additional
branding constraints.

1. The podling MUST be referred to as "Apache <Podling>" AND mention
that the project is under Incubation.  Suitable mentions are:

  - Inclusion of the http://incubator.apache.org/<podling> URL
  - The statement that "Apache <Podling> is currently undergoing
Incubation at the Apache Software Foundation."

These statements only need to be disclosed upon the first reference in
a document.

2. Podling web sites MUST include a clear disclaimer on their website
and in all documentation (including releases) stating that they are in
incubation. Podlings SHOULD use the following text for all
disclaimers:

----
<project name> is an effort undergoing incubation at The Apache
Software Foundation (ASF), sponsored by the <name of sponsor>.
Incubation is required of all newly accepted projects until a further
review indicates that the infrastructure, communications, and decision
making process have stabilized in a manner consistent with other
successful ASF projects. While incubation status is not necessarily a
reflection of the completeness or stability of the code, it does
indicate that the project has yet to be fully endorsed by the ASF.
----

Podlings wishing to use a different disclaimer message MUST have the
disclaimer approved by the Incubator PMC prior to use.

3. Podlings websites SHOULD contain the Apache Incubator Project logo
as sign of affiliation.

4. Podlings MUST coordinate with the Apache PRC on all publicity
activities by a podling.

5. Until the Incubator PMC approves a podling proposal *and* the
podling initial drop code is in our source code repositories, a
project or any affiliated persons SHOULD NOT issue any 'press
releases' or affirmatively seek positive publicity (such as 'seeding
news stories') .

6. The Apache PRC SHALL affirmatively and publicly respond to any such
inaccurate publicity surrounding podlings.

7. The Incubator PMC MAY consider the termination of a project for
violation of these branding guidelines.
----

If no one comes up with a better policy by tomorrow morning Dublin
time, that's what the guide is going to say for now.  =)

Thanks!  -- justin

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