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From "robert burrell donkin" <robertburrelldon...@gmail.com>
Subject Re: [PROPOSAL] CeltiXfire Project
Date Fri, 30 Jun 2006 11:58:19 GMT
On 6/21/06, Justin Erenkrantz <justin@erenkrantz.com> wrote:
>
> On 6/21/06, Dan Diephouse <dan@envoisolutions.com> wrote:
> > Currently the plan is to leave both the old websites & docs will at the
> > old locations. And XFire will be making release until Celtixfire
> > releases a .0 release. I think Celtix will probably make some 1.x or
> > 1.0.x releases as well.
>
> Given that, I think it's probably prudent to consider alternative names.


+1

> Is this official policy? Or do we just need to come to some consensus as
> > to whether or not this will be confusing for our users?
>
> Our naming policy is to strive very hard not to conflict with any
> other projects.  If those projects are going to continue independently
> of CeltiXfire, then I'd view that as a conflict we should avoid.


i wonder as well whether iona may need to consider whether they really
understand the implications of choosing this name for the apache project.
the ASF would own the Apache CeltiXFire trademark and the community is very
sensitive to issues around usage especially with regard to marketing.

our model is different from objectweb and it is likely that the existing
approach that iona takes when marketing celtix would need to be changed.
apache is really centered on individuals. corporations of all kinds as well
as many individuals find space to coorporate by this focus. this corporation
transparency implies neutrality. AIUI this is very different to the approach
taken at (for example) objectweb.

in addition, it is possible that iona may wish to maintain separate patched
versions of the apache codebase. this may cause difficulties if iona needed
to promote these products using an apache trademark.

quite a lot of energy would be required for iona to maintain marketing
material making extensive use of a possible Apache CeltiXFire trademark. a
growing number of projects are also known to the outside by marketing names
(for example apache derby). this allows a much greater degree of freedom as
well as building separate value for their corporation in their brand.

this may help to explain the trend towards unique but non-descriptive names
for projects.

- robert

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