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From susan wu <su...@arctic.org>
Subject Re: public perceptions
Date Tue, 24 Jan 2006 16:00:37 GMT


I absolutely agree that if a project is housed at projectX.apache.org, 
people will automatically associate projectX as an apache project, with 
the full rights, privileges, and standing of all other apache projects, 
from a marketing/branding perspective.

  On Tue, 24 Jan 2006, David N. Welton wrote:

> [ changed subject to discuss topic more abstractly ]
>
>> I would agree with this if there was no immediate percieved benefit
>> when you are in Incubator, unfortunately it seems projects under
>> incubation are still perceived by the larger community as endorsed by
>> Apache.
>
> I think that the further away from something you get, the more vague
> your perceptions are.  For instance, there are a lot of people who still
> think that Apache == The Web Server.  When seen from afar, I'd tend to
> agree that a move to "something.apache.org" is going to be noticed by
> most people who are not looking carefully as "project now associated
> with apache.org".
>
> This is a theory of mine that seems to be born out by talking with
> people, but it's not really an exact science.  What say the marketing folks?
>
> -- 
> David N. Welton
> - http://www.dedasys.com/davidw/
>
> Linux, Open Source Consulting
> - http://www.dedasys.com/
>

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