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Date: Wed, 14 Nov 2012 10:14:36 +0100
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Subject: Promoting Apache Flex
From: Erik de Bruin <erik@ixsoftware.nl>
To: "flex-dev@incubator.apache.org" <flex-dev@incubator.apache.org>
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Hello all,

Now the Installer is released, and with graduation (maybe ;-)) right around
the corner, I think it's time to start thinking about how we are going to
promote Apache Flex to "the rest of the world". After the bad press
surrounding the donation of Flex by Adobe at the start of this year and the
relative quiet after that while we were all working to get the project into
shape, the time has come to let everyone know that Flex is here to stay and
get even better!

How are we going to do this? I think we should use the time tested strategy
of 'shouting from the rooftops'. We need to make a lot of noise, letting
everyone know we're still here, alive and kicking. Those that should do the
shouting include, but should not be limited to:

- Spoon
- Apache Flex blog
- Twitter
- Adobe forums
- Adobe blogs
- Flash Builder Welcome page
- Facebook
- LinkedIn
- Mailing lists
- User Groups
- 'Old school' Press
- ...

The message should focus on the continuing availability and development of
the framework and it's tools, as well as the greatly improved means of
distributing current and new releases: the Apache Flex SDK Installer. Also,
the badge that goes with the Installer [1] provides an easy way for
bloggers/tweeters/posters to add a link to the Installer to their
communications.

Now: what do you think? And, maybe even more important: how can YOU
contribute?

Have fun!

EdB

1: http://incubator.apache.org/flex/utilities.html#installerBadge


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