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From Dave Fisher <dave2w...@comcast.net>
Subject Re: InstallApacheFlex badge installer - first look
Date Mon, 16 Jul 2012 23:34:20 GMT

On Jul 16, 2012, at 2:45 PM, Om wrote:

> On Mon, Jul 16, 2012 at 1:35 PM, Dave Fisher <dave2wave@comcast.net> wrote:
> 
>> 
>> On Jul 16, 2012, at 11:26 AM, Om wrote:
>> 
>>> On Mon, Jul 16, 2012 at 2:05 AM, Justin Mclean <justin@classsoftware.com
>>> wrote:
>>> 
>>>> Hi,
>>>> 
>>>>> The badge detects the OS and presents the correct version of the app
-
>>>>> InstallApacheFlex.exe or InstallApacheFlex.dmg.
>>>> 
>>>> The probably know but I'm getting this on OSX:
>>>> The requested URL /~bigosmallm/Installapacheflex/InstallApacheFlex.dmg
>> was
>>>> not found on this server.
>>>> 
>>>> Look like the dmg is missing. Want me to make you one?
>>>> 
>>>> Also you can directory browse - you may want to turn that off (by
>> adding a
>>>> index.html file?)
>>>> 
>>>> http://people.apache.org/~bigosmallm/installapacheflex/
>>>> 
>>>> 
>>> 
>>> Dang, I knew I was forgetting something.  I have uploaded the .dmg file
>>> that Alex created last week.  I dont think there are any changes to the
>>> code after that.
>>> 
>>> I have removed the install.html and added an index.html.
>>> 
>>> So, the badge is now available at:
>>> http://people.apache.org/~bigosmallm/installapacheflex/
>>> 
>>> And the html snippet would look like this:
>>> <iframe width="310" height="310" frameborder=0 scrolling="no" src="
>>> http://people.apache.org/~bigosmallm/installapacheflex/<
>> http://people.apache.org/%7Ebigosmallm/installapacheflex/install.html>
>>> "></iframe>
>>> 
>>> Harv,  I am redirecting the originally published url to this new one, so
>>> your blog looks good as well :-)
>>> 
>>> Please continue testing.
>> 
>> With my Mentor Hat there are some branding considerations.
>> 
>> (1) No DISCLAIMER - no mention that Apache Flex is an effort undergoing
>> Incubation at the Apache Software Foundation.
>> 
>> 
> Can we put up a link with text 'Disclaimer' that links to a page that
> contains the full disclaimer text?  There is a '?' icon that brings up a
> 'help' section in the badge.  Can we add the text there, perhaps?  Or
> should we make the disclaimer more prominent?

Yes, or - see below at the bottom:

> 
> 
>> (2) The branding is unclear if this is "Apache SDK Flex 4.8.0" or "Apache
>> Flex SDK 4.8.0"
>> 
>> (3) Adobe is larger than Apache and the Incubator is not mentioned an
>> Incubator logo would sense.
>> 
> 
> I believe our Apache Flex logo design [1]  lends itself to result in such
> representations.  Tomasz, would you please weigh in on these items?

Perhaps make the Apache Flex | SDK 4.8.0 larger by about 40%.

> 
> 
>> 
>> (4) There needs to be proper trademark attribution to the ASF and others
>> (or Adobe)
>> 
> 
> I am sorry, but can you please explain exactly how we should do this?

Similar to the website:

"Apache and Apache Flex are trademarks of The Apache Software Foundation. Other names may
be trademarks of their respective owners."


> 
> 
>> 
>> The above is true for the badge and also for the installer app.
>> 
> 
> 
> What if we have one page that contains the disclaimer, trademark, etc. and
> link to it from the app and the badge as well?

That would be linked to by the phrase "Notice" - I'd go that way.

Then when it is together I would send an email to trademarks@apache.org with screenshots to
make sure there are no other issues.

They'll want a chance to review this for branding since it will be a face of the project,
a convenience artifact.

Here is a link to the PMC branding guide [1]

Also [2]

These are modified by being a podling in the Incubator [3]

You should not translate the Disclaimer text.

Note that the publicity referred to in [3] is that done by the project itself, the PPMC. As
individuals not representing the PPMC or Apache in any way you are free to blog or whatever
...

Regards,
Dave

[1] http://www.apache.org/foundation/marks/pmcs.html
[2] http://www.apache.org/foundation/marks/responsibility.html
[3] http://incubator.apache.org/guides/branding.html

> 
> 
>> 
>> Regards,
>> Dave
>> 
>> [1] http://incubator.apache.org/flex/logoassets.html


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