Return-Path: X-Original-To: apmail-incubator-flex-dev-archive@minotaur.apache.org Delivered-To: apmail-incubator-flex-dev-archive@minotaur.apache.org Received: from mail.apache.org (hermes.apache.org [140.211.11.3]) by minotaur.apache.org (Postfix) with SMTP id 78234959C for ; Thu, 2 Feb 2012 20:24:25 +0000 (UTC) Received: (qmail 62088 invoked by uid 500); 2 Feb 2012 20:24:25 -0000 Delivered-To: apmail-incubator-flex-dev-archive@incubator.apache.org Received: (qmail 61995 invoked by uid 500); 2 Feb 2012 20:24:24 -0000 Mailing-List: contact flex-dev-help@incubator.apache.org; run by ezmlm Precedence: bulk List-Help: List-Unsubscribe: List-Post: List-Id: Reply-To: flex-dev@incubator.apache.org Delivered-To: mailing list flex-dev@incubator.apache.org Received: (qmail 61987 invoked by uid 99); 2 Feb 2012 20:24:24 -0000 Received: from nike.apache.org (HELO nike.apache.org) (192.87.106.230) by apache.org (qpsmtpd/0.29) with ESMTP; Thu, 02 Feb 2012 20:24:24 +0000 X-ASF-Spam-Status: No, hits=-0.0 required=5.0 tests=RCVD_IN_DNSWL_LOW,SPF_NEUTRAL X-Spam-Check-By: apache.org Received-SPF: neutral (nike.apache.org: local policy) Received: from [74.125.83.47] (HELO mail-ee0-f47.google.com) (74.125.83.47) by apache.org (qpsmtpd/0.29) with ESMTP; Thu, 02 Feb 2012 20:24:14 +0000 Received: by eekd41 with SMTP id d41so767746eek.6 for ; Thu, 02 Feb 2012 12:23:54 -0800 (PST) Received: by 10.14.125.14 with SMTP id y14mr1327521eeh.128.1328214234375; Thu, 02 Feb 2012 12:23:54 -0800 (PST) Received: from [127.0.0.1] (a20100429161215.zb.lnet.pl. [195.74.50.40]) by mx.google.com with ESMTPS id n17sm13075363eei.3.2012.02.02.12.23.53 (version=TLSv1/SSLv3 cipher=OTHER); Thu, 02 Feb 2012 12:23:53 -0800 (PST) Message-ID: <4F2AF0D7.3090400@fusecollective.com> Date: Thu, 02 Feb 2012 21:23:51 +0100 From: =?UTF-8?B?VG9tYXN6IE1hY2nEhWcgfCBGdXNlIENvbGxlY3RpdmU=?= User-Agent: Mozilla/5.0 (Windows NT 5.1; rv:9.0) Gecko/20111222 Thunderbird/9.0.1 MIME-Version: 1.0 To: flex-dev@incubator.apache.org Subject: Re: Apache Flex logo colors References: <4F2ABECF.5040808@brentarnold.com> <4F2AC285.1030305@dot-com-it.com> <014001cce1ce$6022aea0$20680be0$@davidarno.org> <4F2AC6ED.1080008@brentarnold.com> In-Reply-To: Content-Type: text/plain; charset=UTF-8; format=flowed Content-Transfer-Encoding: 8bit X-Virus-Checked: Checked by ClamAV on apache.org W dniu 2012-02-02 18:31, Amine Rahmouni pisze: > probably this will not please lot of people but IMHO, I think we should > discuss this further and take our time, thanks a lot for the work you’re > doing fuse, but can we just have a second thought on that please? we > shouldn't run to the vote that quick or even be afraid from thinking about > other options. > > I've worked long enough in the Advertising industry to know how much the > Logo is important, everyone knows that but it's really more crucial than we > imagine, and this level of decisions is actually harder than choosing the > logo proposition itself. > > I've also been there long enough to know that the appreciation is very > subjective and we may miss a lot of angles because we're blinded most of > the time by the first impression flash (ironic I know), but in the other > hand and beyond the artistry there are a lot of rules and conventions to > enhance the appreciation and evaluate it, especially when the marketing > comes to make things more complicated cause the strategy is pretty delicate > as it concerns a product that is in some kind of crisis and have things to > prove and a particular image to reflect as this logo could seem renaissance > as well as a desperate last shot!! > > here is my suggestion now, may take some time and may seem complicated but > here it is anyway > the email format is scattering the ideas too much and some good points are > getting lost in the noise > so what if some Art or Creative Directors from the community made an > argumentary for both options with pros and cons? (from an AD POV) some sort > of a document (shared Google Doc maybe?) that we'll enrich to get most of > the angles and have a bigger picture with a more wise POV > > and I'm sure there will be a lot of aha moments and thoughts like, "I > didn't see that one, but know that you're pointing it out! well .....?" > > so pleeeeeeeease logo is in fact big deal and we should take enough time to > make decisions > and again thanks Fuse for all the good job Another thing. I'm not saying that this idea is bad or something because it's most cases it would be the right thing to do. I just have mixed feelings about it because it could send mixed message to community. The community is capable of making their own decision about selecting one logo but is not capable of selecting colors? Why make things more "professional" by including professionals this late in the process? Why things wasn't made more "professional" from the beginning by letting community work on more complete RFP and in process of selection invite professionals to design a logo?