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From Joan Llenas Masó <joan.llenas.m...@gmail.com>
Subject Re: Apache Flex logo colors
Date Thu, 02 Feb 2012 11:54:46 GMT
Nice work!
it looks consistent even in the whole range of colors. It is actually very
Flexible ;)

Thanks for giving us visual identity


--
Joan Llenas Masó
http://joan.garnet.io
@joangarnet (es)
@joanllenas (en)



On Thu, Feb 2, 2012 at 12:39, Tomasz Maciąg | Fuse Collective <
t.maciag@fusecollective.com> wrote:

> Most of you didn't want major changes to the logo so we (meaning Fuse
> Collective team) decided to focus on colors and select right typography.
> We were thinking about colors and what someone form community wrote that
> Apache Flex logo will be used often in co-branding situations and we had
> pretty nice idea.
> What if we give more flexibility when using logo in different scenarios by
> allowing to use it in 4 different colors? After we created a lot of
> different color version we selected 4 that looked the best. Then we
> combined them in one with really great result (in our opinion of course)
> Check out the result by clicking links below. First two are presenting
> what we think should be the main logo, the third one have 4 different color
> versions that can be used as a valid option for co-branding scenarios (when
> the main logo is no fit).
>
> http://www.fusecollective.com/**apache-flex/apache_flex_black_**bg.jpg<http://www.fusecollective.com/apache-flex/apache_flex_black_bg.jpg>
> http://www.fusecollective.com/**apache-flex/apache_flex_white_**bg.jpg<http://www.fusecollective.com/apache-flex/apache_flex_white_bg.jpg>
>
> http://www.fusecollective.com/**apache-flex/apache_flex_**colors.jpg<http://www.fusecollective.com/apache-flex/apache_flex_colors.jpg>
>
> Colors have their meanings so we could easily give a pretty good ideology
> behind those 4 colors
>
> Blue - corporate color, secure, importance, confidence, intelligence,
> stability, trust, integrity (those represents corporate use cases)
> Red - power, energy, speed, strength, intense, passion, attention (those
> represents core values)
> Green - growth, vitality, reliability, dependability (those represents
> core values)
> Orange - energetic, excitement, enthusiasm, sociable, optimistic,
> enthusiastic, independent (those represents our community)
>
> Although we didn't thought of this while creating this is nice ideology
> and it really fits.
> One could argue that colors are similar to those used in Google Chrome
> logo but so what? MS Windows used similar schema long time ago and Google
> used them anyway.
> At this point I don't think another voting is necessary. Everyone could
> just express their feelings and PPMC members should decide what to do next
> (either select one color version or support our vision)
> Let me know what you think.
>
> P.S After we made decision about final logo I post about what additional
> materials we'll be creating and when you can expect them.
> Please cloud someone form PPMC change my name on home page and contest
> page to Adrian Knopik. Or maybe this will be problem until Adrian will
> officially submit the logo?
> I'm asking because I've already saw a blog post somewhere about new logo
> and I was described as creator...
>

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