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From Amine Rahmouni <>
Subject Re: Apache Flex logo colors
Date Thu, 02 Feb 2012 17:31:34 GMT
probably this will not please lot of people but IMHO, I think we should
discuss this further and take our time, thanks a lot for the work you’re
doing fuse, but can we just have a second thought on that please? we
shouldn't run to the vote that quick or even be afraid from thinking about
other options.

I've worked long enough in the Advertising industry to know how much the
Logo is important, everyone knows that but it's really more crucial than we
imagine, and this level of decisions is actually harder than choosing the
logo proposition itself.

I've also been there long enough to know that the appreciation is very
subjective and we may miss a lot of angles because we're blinded most of
the time by the first impression flash (ironic I know), but in the other
hand and beyond the artistry there are a lot of rules and conventions to
enhance the appreciation and evaluate it, especially when the marketing
comes to make things more complicated cause the strategy is pretty delicate
as it concerns a product that is in some kind of crisis and have things to
prove and a particular image to reflect as this logo could seem renaissance
as well as a desperate last shot!!

here is my suggestion now, may take some time and may seem complicated but
here it is anyway
the email format is scattering the ideas too much and some good points are
getting lost in the noise
so what if some Art or Creative Directors from the community made an
argumentary for both options with pros and cons? (from an AD POV) some sort
of a document (shared Google Doc maybe?) that we'll enrich to get most of
the angles and have a bigger picture with a more wise POV

and I'm sure there will be a lot of aha moments and thoughts like, "I
didn't see that one, but know that you're pointing it out! well .....?"

so pleeeeeeeease logo is in fact big deal and we should take enough time to
make decisions
and again thanks Fuse for all the good job

2012/2/2 Brent Arnold <>

> I'm a big fan of contests myself...
> :-P
> On 2/2/12 10:16 AM, David Arno wrote:
>> From: Omar Gonzalez [mailto:omarg.developer@gmail.**com<>
>>> ]
>>> Sent: 02 February 2012 17:10
>>> ...Then we can discuss color palettes until we're blue in the face.
>> I propose a separate logo mailing list be created! ;)
>> Could the PPMC just vote on it (in private?) and then tell us the result
>> please?
>> David.

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