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From Arnoud Bos <>
Subject Re: Apache Flex logo colors
Date Thu, 02 Feb 2012 14:15:20 GMT

+1 (non binding) for the colored one. It looks great!

Even though the color scheme gives me an light association with the big companies like google
and microsoft the color scheme is 
distinguishable enough.

Also the multi colors could mean the different platforms/areas flex (will) work on, i.e. the

for example:

red --> air desktop (air has a red logo)
green --> mobile / tablets (green --> it's the new thing, fresh)
orange --> html5 targeting (orange see HTML5 logo), this is of course future thinking here...
blue --> regular browser deployments

ah well it's just a thought... 

anyway congrats on the great design!


On Feb 2, 2012, at 12:39 PM, Tomasz MaciÄ…g | Fuse Collective wrote:

> Most of you didn't want major changes to the logo so we (meaning Fuse Collective team)
decided to focus on colors and select right typography.
> We were thinking about colors and what someone form community wrote that Apache Flex
logo will be used often in co-branding situations and we had pretty nice idea.
> What if we give more flexibility when using logo in different scenarios by allowing to
use it in 4 different colors? After we created a lot of different color version we selected
4 that looked the best. Then we combined them in one with really great result (in our opinion
of course)
> Check out the result by clicking links below. First two are presenting what we think
should be the main logo, the third one have 4 different color versions that can be used as
a valid option for co-branding scenarios (when the main logo is no fit).
> Colors have their meanings so we could easily give a pretty good ideology behind those
4 colors
> Blue - corporate color, secure, importance, confidence, intelligence, stability, trust,
integrity (those represents corporate use cases)
> Red - power, energy, speed, strength, intense, passion, attention (those represents core
> Green - growth, vitality, reliability, dependability (those represents core values)
> Orange - energetic, excitement, enthusiasm, sociable, optimistic, enthusiastic, independent
(those represents our community)
> Although we didn't thought of this while creating this is nice ideology and it really
> One could argue that colors are similar to those used in Google Chrome logo but so what?
MS Windows used similar schema long time ago and Google used them anyway.
> At this point I don't think another voting is necessary. Everyone could just express
their feelings and PPMC members should decide what to do next (either select one color version
or support our vision)
> Let me know what you think.
> P.S After we made decision about final logo I post about what additional materials we'll
be creating and when you can expect them.
> Please cloud someone form PPMC change my name on home page and contest page to Adrian
Knopik. Or maybe this will be problem until Adrian will officially submit the logo?
> I'm asking because I've already saw a blog post somewhere about new logo and I was described
as creator...

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