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From Carlos Rovira <carlos.rov...@codeoscopic.com>
Subject Re: FLEX Logo Sketch
Date Thu, 05 Jan 2012 21:59:37 GMT
Right! hehe :)

2012/1/5 Rick Winscot <rick.winscot@gmail.com>

> It's true we've come a long way with technology... but there is one
> _major_ consideration for the final logo. It needs to bode-well on a
> t-shirt. ;-)
>
> Cheers,
>
> Rick Winscot
>
>
> On Thursday, January 5, 2012 at 4:48 PM, Erik Lundgren wrote:
>
> > > does it look good scaled down and in grayscale?
> >
> >
> > Hi Peter, Jonathan & Jun
> >
> > Thanks for your input!
> >
> > Up until recently I only made simple logos with few colors. This design
> is indeed complex, built on fine grained shades in color. Why?
> >
> > In my day-to-day-work I've found out that information technologies
> actually are good enough to cheaply cope with complex designs.
> >
> > The ordinary office-printer prints complex logos beautifully. Logos can
> be deployed to big buildings in multicolor to the same price as binary
> black/white.
> >
> > To me its important that a logo delivers its best value in its main
> medium. Our main medium is the digital screen, a medium where complexity
> are handled beautifully and where I believe visual richness actually are
> expected.
> >
> > Still there may be valid concerns regarding the design.
> >
> > I've tried to scale the logo to say width 200 px. Works fine if you do
> some work making sure edges are pixel aligned.
> >
> > The thing I'm most worried about is the "horizontal" orientation of the
> sketch. How to make a twitter avatar out of it? How to make a
> favorite-icon? That may need some work, or a brand new design.
> >
> > I don't worry to much about the complexity of the logos design.
> Information technology is on our side!
> >
> > What I worry about the most is this: Does it capture our vision for the
> work we're about to do? Does it make me passionate? Would it make other
> people passionate about our work?
> >
> > Cheers!
> > /Erik
> > @erik_lundgren
> >
> >
>
>
>


-- 
Carlos Rovira
Director de Tecnología
M: +34 607 22 60 05
F:  +34 912 35 57 77

CODEOSCOPIC S.A. <http://www.codeoscopic.com>
Avd. del General Perón, 32
Planta 10, Puertas P-Q
28020 Madrid

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