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From Carlos Rovira <>
Subject Re: FLEX Logo Sketch
Date Fri, 06 Jan 2012 23:43:22 GMT

As I said before, I'm thinking that square version could be some icon that
we already don't have and represents Flex. It should have a good
combination with this anagram. Make a square version of this logo is near
impossible since is designed to be wide and flatten.

@Michael: I understand what you mean, I can experiment with the "new
horizont idea" (although as I said my inspiration was to abstract the arc
of a Bow (and apache Bow in opposite to the apache feather, but if we get
to inspire different things the better! :)). In the end the basic two-color
vector logo should allow us to experiment and end having a variety of end
versions and results (like does nike, apple and so on...)

@Joao, I'm with you that we should make a contest. If this finaly is set
up, I will glad to present this logo (plus a square icon if I get to find
something cool that fits with what we are searching), but I would enjoy to
see other proposals. I'm sure that other professional logo makers could
give us other great logo proposals. Finaly a voted logo should come up (and
even a voted variation for the selected logo).

@Jeffry, I think the apache feather should not necessarily be part of an
apache project logo. it's like to try to insert the Adobe's "A" logo in all
the products, or the Apple's "Apple icon" in the Apple's applications like
Pages or Keynote. I think our logo should have it's own entity, and the
feather should appear in the site as part of the Apache logo, that
evidently will appear. I hope that in the end we could have well designed
webs and resources with cool designs that enhance the overall quality of
our beloved Apache Flex project.

Thanks all for sharing!


2012/1/7 Jeffry Houser <>

> On 1/6/2012 6:00 PM, Carlos Rovira wrote:
>> What do you think? fits better with your expectations?
>  This is my favorite one yet; and I feel is superior to your previous
> entry; which I also liked.
>  I'd love to see the Apache feather integrated into this somehow; although
> I'm not sure if it would ruin it; or not.
>  I'd suggest making it a single color; and and put it under [or behind?]
> Flex using a similar "style" as the text?
>  I'm thinking of a concept similar to how the feather was used here:
>  It's not colored, or prominent, but just a simple nod.
>  I'm not sure exactly how it'd look to combine the two concepts.
>  I'm also not sure how to "simplify" this design to meet the "Square"
> requirements for things like twitter icons and the sort.
> --
> Jeffry Houser
> Technical Entrepreneur
> 203-379-0773
> --
> UI Flex Components: Tested! Supported! Ready!
> --
> --
> Part of the DotComIt Brain Trust

Carlos Rovira
Director de Tecnología
M: +34 607 22 60 05
F:  +34 912 35 57 77

Avd. del General Perón, 32
Planta 10, Puertas P-Q
28020 Madrid

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