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From Carlos Rovira <>
Subject Re: FLEX Logo Sketch
Date Sat, 07 Jan 2012 09:21:30 GMT
Hi Doug,

many thank for you words and for take the time to consult others about the
design. :)

If I can express my opinion about the broken/unbroken arc issue. I'm with
you and think I end preferring the unbroken (first version). This is after
some hours of sleep and seeing the two in comparision.

But for not going to much far, I think we get the contest and not invest
more time until we know clearly if this way would the one to continue
evolving. I only will think in a square icon and report here if get
something interesting.


2012/1/7 Doug Arthur <>

> On Jan 6, 2012 4:53 PM, "Michael Schmalle" <> wrote:
> >
> > Quoting Carlos Rovira <>:
> >
> >> Hi,
> >>
> >> As I said before, I'm thinking that square version could be some icon
> that
> >> we already don't have and represents Flex. It should have a good
> >> combination with this anagram. Make a square version of this logo is
> near
> >> impossible since is designed to be wide and flatten.
> >>
> >> @Michael: I understand what you mean, I can experiment with the "new
> >> horizont idea" (although as I said my inspiration was to abstract the
> arc
> >> of a Bow (and apache Bow in opposite to the apache feather, but if we
> get
> >> to inspire different things the better! :)). In the end the basic
> two-color
> >> vector logo should allow us to experiment and end having a variety of
> end
> >> versions and results (like does nike, apple and so on...)
> >>
> >
> >> Carlos.
> >>
> >>
> >
> > Even if you attempted what I was talking about I bet you could still keep
> your original vision.
> >
> > I was just saying try moving the bow a hair down and you might see you
> get the bow, horizon and see Flex all at once, many symbols contained in
> one graphic.
> >
> > Mike
> >
> >
> I hope I'm not chiming in too late here, but i think the first one Carlos
> did with the entire arc it's much better. I polled several non-technical,
> and unbiased sources to see if the concerns about what the logo said were
> founded our not.
> Here's what I did...
> I asked several nurses and lab techs at a doctors appointment today what
> they saw at a quick glance, and everyone of them were able to clearly read
> what was presented to them. In addition, everyone was in awe with the
> graphics and thought it looked really cool.  It was sad that I couldn't
> take credit for such good work, telling them it wasn't my design.
> I also pinged my wife, which is familiar with the word, but she also
> especially liked the first one better.
> In addition to my wife, several of her friends that are unbiased had the
> same reaction to the test.
> In short, I really like the first one, and definitely cast my +1 for that
> one so far. I hope others see this point and can agree with me on that. My
> test proves that that logo makes a solid statement.
> Now I'm not totally against nudging the arc down or doing some tweaks to
> it, but I think it's good a it stands, and I definitely prefer the whole
> arc compared to the sliced one.
> Good job Carlos!
> Now it's truly up to the community on what logo gets selected, and I think
> this contest idea will be great, and I honestly hope to see even more from
> the community before it's over and one is selecting. This community it's
> thriving, and things like this will drive great innovation with what we can
> do as a community!
> Just so there's no confusion, I'm taking about this logo proposal:
> - Doug
> And that's my $0.02.

Carlos Rovira
Director de Tecnología
M: +34 607 22 60 05
F:  +34 912 35 57 77

Avd. del General Perón, 32
Planta 10, Puertas P-Q
28020 Madrid

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