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From Carlos Rovira <>
Subject Re: FLEX Logo Sketch
Date Sat, 07 Jan 2012 09:28:57 GMT
Hi Rui,

many thanks for you words about. Very appreciated :).

As you said I think it would be great to let it rest until a contest or
something would be set up and we have other proposals. If this one
continues to have most wide acceptance (it's selected in the contest), we
could work again over it.

I will only think in a square version, but something more like an icon that
a "refactor" of the this design anagram. If I get it I'll share in this

Rui, I see in other thread that you created a compressed version, I think
it would be great that you share it here since all ideas could be positive
to continue evolving this design.

Thanks again for your kindly words!


2012/1/7 Rui Silva <>

> Carlos,
> Its been a while since the last time I wore my designer hat, but your logo
> proposal tickles my brain in such a way that I'm tempted to tell you to
> leave it alone and let it rest for awhile. It's very close to perfection
> and I'm just not completely sure about the weight and balance of the FLEX
> word. But, if I may be so bold to interfere in the artists work I'd really
> suggest that you leave it be until it reveals what it needs changed. It
> will, trust me.
> >
> > As I said before, I'm thinking that square version could be some icon
> that
> > we already don't have and represents Flex. It should have a good
> > combination with this anagram. Make a square version of this logo is
> near
> > impossible since is designed to be wide and flatten.
> >
> As for the square version, maybe if you played around with a "compressed"
> version of the logo only composed by the FX, closing the arc.
> Man! I can't get over how much I like the thing! Great work!
> Rui

Carlos Rovira
Director de Tecnología
M: +34 607 22 60 05
F:  +34 912 35 57 77

Avd. del General Perón, 32
Planta 10, Puertas P-Q
28020 Madrid

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