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From Randy Troppmann <>
Subject Re: [Logo] Randy Troppmann
Date Fri, 13 Jan 2012 16:30:40 GMT
On Fri, Jan 13, 2012 at 1:12 AM, Rui Silva <> wrote:
> Hey Randy!
>> If HTM5 is the shield, then Flex is the sword.
> Interesting approach and a damn good idea too! Not that I would want to
> emphasize a HTML versus Flex kind of conversation, but the logo is very
> interesting regardless.
> Rui

Thanks Rui!

My initial goal was to create a logo that, in terms of visual impact,
would hold its own with the HTML5 shield if they were both to appear
in a document. That's important visually and symbolically. The idea
that a sword complements a shield just naturally flowed from that. So
I don't really see it as a "versus" approach. It is brash and

I seem to remember the HTML5 shield getting a lot of criticism when
introduced, yet look how well it works. It was 30 feet high on the
screen at the Max keynote and it looked amazing. Imagine this logo
beside it.

I did about 3 dozen sketches of different ideas before I landed on
this one. The blue is the complementary colour to the orange in the
HTML5 shield.

@Jeffry: It's not an arrow. It's a sword! (wait, did I just type that)

- Randy

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