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From "Valdemar Lopes" <>
Subject Re: FLEX Logo Sketch
Date Thu, 05 Jan 2012 20:06:07 GMT

Beautiful, simple, objective, colossal. Very good work!! Congratulations

-----Mensagem Original----- 
From: Erik Lundgren
Sent: Thursday, January 05, 2012 8:01 PM
Subject: FLEX Logo Sketch


I can't write a compiler. But before going to bed last night I made a quick 
sketch for an Apache Flex logo. (S k e t c h, being the keyword here.)

A print-out can be found at:

It's a "page-turning-logo". Apache flex is a new chapter in the frameworks 

I wanted to capture some of FLEX's flexibility – tell a single story on 
multiple "surfaces", just like pages in a novel. Page one: Desktop. Page 
two: Web. Page three: Mobile. Page four: ?.

I tried to reference the old Flex logo building on the square and the bold 
font. But the black and gray always felt a bit dull to me for a 
UX-plattform. I think we're ready for some pastel! :)

Keep up the great work! We need it.


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