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From "Rui Silva" <>
Subject Re: FLEX Logo Sketch
Date Sat, 07 Jan 2012 00:39:46 GMT

> I have liked this from the beginning and it has to be the full arc.
> Mike

Disagree. The uncompleted arc makes the logo more mysterious and 
challenging leaving a longer impression on the viewer. At the same time, 
the word is that much easier to read. I just love how the arc also 
resembles a stylized feather. And incomplete arc also conveys the idea of 
work remaining to be done and that's why we're here. It's perfect, and it 
has to be the incomplete arc. 


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