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From "Jeff Tapper" <j...@spoon.as>
Subject RE: [LOGO] Robert Cesaric
Date Mon, 16 Jan 2012 19:48:16 GMT
Look in the negative space between the e and x in their logo

-----Original Message-----
From: Dany Dhondt [mailto:archemedia@mac.com] 
Sent: Monday, January 16, 2012 2:47 PM
To: flex-dev@incubator.apache.org; jeffry@dot-com-it.com
Subject: Re: [LOGO] Robert Cesaric

Jeffry,

What logo do you mean? A search on FedEx logo didn't show me an arrow..

Dany


Op 16-jan.-2012, om 20:43 heeft Jeffry Houser het volgende geschreven:

> 
>  At some point; should someone say:
> 
> "Fedex already has an arrow in their logo between the E and the X and we
should probably avoid using that same approach with Flex"
> 
> On 1/16/2012 2:36 PM, Dany Dhondt wrote:
>> Robert,
>> 
>> I agree with Jeffry concerning the arrow pointing down; + The rectangle
logo needs some more simplifying to get a real icon look.
>> 
>> Concerning the logo variations you sent: the bottom logo in the second
column, with the unaltered X and the arrow not cutting through the L is WAY
BETTER I believe. The arrow is now stylized but still very recongnizable.
The logo gets more 'icon' feel than before. This looks great.
>> 
>> 
>> Dany
>> 
>> 
>> 
>> 
>> Op 16-jan.-2012, om 20:23 heeft Robert Cesaric het volgende geschreven:
>> 
>>> Dany, I uploaded the designs I as tinkering around with.  Take a look at
the bottom logo in the second column:
http://cesaric.com/apache/flex/Flex_Logo_Designs.png.  I think that's the
variation you mentioned.  I didn't want to carpet bomb the contest with
different versions so I forced myself to choose one.  I'm torn but if anyone
else agrees on that variation, I'll be happy to change my submission.
>>> 
>>> I think a lot of us saw the implementation of using the capital 'F'&
'E" of FLEX as a way of blending the lettering and design together.  I
wasn't opposed to a lowercase 'flex' but similar to Doug McCune's remark, I
couldn't make it work in an enterprise way either.  Not that it can't be,
I'm just not that good ;-)
>>> 
>>> Thanks for the input!!
>>> 
>>> -Rob
> 
> 
> -- 
> Jeffry Houser
> Technical Entrepreneur
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> --
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