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From jerenkra...@apache.org
Subject svn commit: r417426 - in /incubator/public/trunk: site-author/guides/branding.xml site-publish/guides/branding.html
Date Tue, 27 Jun 2006 11:20:36 GMT
Author: jerenkrantz
Date: Tue Jun 27 04:20:36 2006
New Revision: 417426

URL: http://svn.apache.org/viewvc?rev=417426&view=rev
Log:
Add in initial draft (+ some comments) of the Incubator Branding Guide.

Added:
    incubator/public/trunk/site-author/guides/branding.xml
    incubator/public/trunk/site-publish/guides/branding.html

Added: incubator/public/trunk/site-author/guides/branding.xml
URL: http://svn.apache.org/viewvc/incubator/public/trunk/site-author/guides/branding.xml?rev=417426&view=auto
==============================================================================
--- incubator/public/trunk/site-author/guides/branding.xml (added)
+++ incubator/public/trunk/site-author/guides/branding.xml Tue Jun 27 04:20:36 2006
@@ -0,0 +1,115 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<document>
+  <properties>
+    <title>Incubator Branding Guide</title>
+    <link href="http://purl.org/DC/elements/1.0/" rel="schema.DC"/>
+  </properties>
+  <body>
+  <section>
+  <title>Purpose of this document</title>
+  <p>Podlings are, by definition, not yet fully accepted as part of the
+  Apache Software Foundation. Therefore, they are subject to additional
+  branding constraints.</p>
+  </section>
+  
+  <section>
+  <title>Publicity throughout the Incubation Process</title>
+  
+  <p>There are three stages in a podling's life-cycle that have an impact
+  on the types of publicity seeking that are permitted.  We refer to
+  "publicity seeking" as issuing press releases or otherwise affirmatively
+  seeking publicity (seeding news stories, etc.).</p>
+  
+  <p><b>Podling is in proposal/or pre-code-drop process</b>: No publicity
+  seeking is permitted.  A podling is not allowed to be called <i>Apache
+  &quot;Podling-Name&quot;</i> name until the podling is officially in
+  Incubation, public mailing lists are announced, and code has been
+  submitted into our repositories.</p>
+
+  <p><b>Podling has been approved for incubation, podling has launched
+  public mailing lists, and podling has dropped code into
+  repository</b>: A podling <b>MUST</b> now be called <i>Apache
+  &quot;Podling-Name&quot;</i> (see <a href="#Naming">Naming</a>
below).
+  A podling and affiliated persons can issue press releases that
+  reference the podling, but cannot issue press releases with the
+  specific intent of announcing the Podling.  Podling can conduct
+  informal pr activities, such as media outreach, blog publicity, etc. 
+  The ASF will not issue any press releases for any podling at this
+  stage.  However, the Public Relations Committee <b>MUST</b> review any
+  releases by affiliated organizations or groups to ensure they comply
+  with these branding guidelines.</p>
+
+  <p><b>Podling has graduated from the Incubator</b>: The Apache Public
+  Relations Committee is willing to issue formal press releases for all
+  podlings who successfully graduate from the Incubator and are
+  interested in issuing a press release.  Or, the ASF may enter into a
+  joint press release with any other affiliated organizations or groups.</p>
+
+  </section>
+  
+  <section id="Naming">
+  <title>Naming</title>
+
+  <p>After a podling has been approved, the lists are created, and the initial
+     code drop has commenced, the podling <b>MUST</b> be referred to as <i>Apache
+     &quot;Podling-Name&quot;</i> <b>AND</b> mention that the project
is
+     under Incubation.  Suitable mentions include:</p>
+      
+      <ul>
+      <li>Inclusion of the http://incubator.apache.org/&quot;podling-name&quot;
+          URL</li>
+      <li><i>Apache &quot;Podling-Name&quot;</i> is currently undergoing
+      Incubation at the Apache Software Foundation.</li>
+      </ul>
+      
+     <p>Other references may only be used upon prior approval by the
+     Incubator PMC.  These statements only need to be disclosed upon the
+     first reference in a document.</p>
+  </section>
+  
+  <section>
+  <title>Disclaimers</title>
+    
+    <p>Podling web sites MUST include a clear disclaimer on their
+    website and in all documentation (including releases) stating that
+    they are in incubation. Podlings SHOULD use the following text for
+    all disclaimers:</p>
+  
+    <blockquote><i>Apache &quot;Podling-Name&quot;</i> is an effort
+    undergoing incubation at The Apache Software Foundation (ASF),
+    sponsored by the <i>name of sponsor</i>. Incubation is required of all
+    newly accepted projects until a further review indicates that the
+    infrastructure, communications, and decision making process have
+    stabilized in a manner consistent with other successful ASF projects.
+    While incubation status is not necessarily a reflection of the
+    completeness or stability of the code, it does indicate that the
+    project has yet to be fully endorsed by the ASF.</blockquote>
+
+    <p>Podlings wishing to use a different disclaimer message MUST have the
+    disclaimer approved by the Incubator PMC prior to use.</p>
+  </section>
+
+  <section><title>Incubator Logo</title>
+  <p>Podlings websites SHOULD contain the Apache Incubator Project
+  logo as sign of affiliation.</p>
+  </section>
+
+  <section><title>Publicity activities</title>
+  <p>Podlings MUST coordinate with the Apache Public Relations Committee on
+  all publicity activities by a podling.</p>
+  </section>
+
+  <section>
+  <title>Response to Inaccurate Statements</title>
+  <p>The Apache Public Relations Committee SHALL affirmatively and publicly
+  respond to any such inaccurate publicity surrounding podlings. </p>
+  </section>
+  
+  <section>
+  <title>Termination</title>
+  <p>The Incubator PMC MAY consider the termination of a project for
+  violation of these branding guidelines.</p>
+  </section>
+
+  </body>
+</document>
\ No newline at end of file

Added: incubator/public/trunk/site-publish/guides/branding.html
URL: http://svn.apache.org/viewvc/incubator/public/trunk/site-publish/guides/branding.html?rev=417426&view=auto
==============================================================================
--- incubator/public/trunk/site-publish/guides/branding.html (added)
+++ incubator/public/trunk/site-publish/guides/branding.html Tue Jun 27 04:20:36 2006
@@ -0,0 +1,217 @@
+<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
+               "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
+<!--
+Copyright 1999-2006 The Apache Software Foundation
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+-->
+<html>
+ <head>
+  <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
+  <link rel="stylesheet" href="/style/style.css" type="text/css" />
+      <title>Incubator Branding Guide - Apache Incubator</title>
+ </head>
+ <body>        
+  <table border="0" width="100%" cellspacing="0">
+   <tr><!-- SITE BANNER AND PROJECT IMAGE -->
+    <td align="left" valign="top">
+<a href="http://www.apache.org/"><img src="/images/asf_logo_wide.gif" alt="The Apache
Software Foundation" border="0"/></a>
+</td>
+<td align="right">
+<a href="http://incubator.apache.org/"><img src="../images/apache-incubator-logo.png"
alt="Apache Incubator" border="0"/></a>
+</td>
+   </tr>
+  </table>
+  <table border="0" width="100%" cellspacing="4">
+   <tr><td colspan="3"><hr noshade="noshade" size="1"/></td></tr>
+   <tr>
+    <!-- LEFT SIDE NAVIGATION -->
+    <td valign="top" nowrap="nowrap" class="navleft">
+           <div class="menuheader"><a 
+href="/incubation/Incubation_Policy.html#Podling">Podlings (What's that?)</a></div>

+    <menu compact="compact">
+          <li><a href="/incubation/Incubation_Policy.html">How? (Policy)</a></li>

+          <li><a href="/incubation/Roles_and_Responsibilities.html">Who? (Roles)</a></li>

+          <li><a href="/incubation/Process_Description.html">When? (Process)</a></li>

+            </menu>
+      <div class="menuheader"><a 
+href="/guides/overview.html">Podling Guides</a></div> 
+    <menu compact="compact">
+          <li><a href="/guides/committer.html">Podling Committers</a></li>

+          <li><a href="/guides/ppmc.html">Podling PMC (PPMC)</a></li>

+          <li><a href="/guides/projects.html">Podling Mentor</a></li>

+          <li><a href="/guides/releasemanagement.html">Podling Releases</a></li>

+          <li><a href="/guides/branding.html">Podling Branding</a></li>

+          <li><a href="/guides/sites.html">Podling Websites</a></li>

+            </menu>
+      <div class="menuheader"><a 
+href="/ip-clearance/index.html">IP Clearance</a></div> 
+    <menu compact="compact">
+            </menu>
+      <div class="menuheader">Other Guides</div>
+    <menu compact="compact">
+          <li><a href="/faq.html">General FAQ</a></li> 
+          <li><a href="/guides/pmc.html">PMC</a> (<a href="/guides/chair.html">Chair</a>)</li>

+          <li><a href="/howtoparticipate.html">Mailing Lists</a></li>

+          <li><a href="/guides/website.html">Website</a></li> 
+            </menu>
+      <div class="menuheader"><a 
+href="http://wiki.apache.org/incubator">Wiki</a></div> 
+    <menu compact="compact">
+              <p>
+      <a href="http://www.eu.apachecon.com"><img src="http://www.eu.apachecon.com/konferenzen/apachecon06/images/header-left.gif"
alt="ApacheCon Europe 2006" title="ApacheCon Europe 2006" width="150" height="50" /></a>
+      </p> 
+          <p>
+      <a href="http://www.asia.apachecon.com"><img src="http://www.asia.apachecon.com/wp-content/themes/apachecon/css/lyt/apache_con_asia_header.png"
alt="ApacheCon Asia 2006" title="ApacheCon Asia 2006" width="150" height="50" /></a>
+      </p> 
+          <p>
+      <a href="http://www.us.apachecon.com"><img src="http://www.us.apachecon.com/images/ASF-us-2006-web_masthead.jpg"
alt="ApacheCon US 2006" title="ApacheCon US 2006" width="150" height="50" /></a>
+      </p> 
+        </menu>
+    </td>
+    <!-- CONTENT -->
+    <td align="left" valign="top" class="content">
+                <h2><img src="/images/redarrow.gif" />
+   Purpose of this document
+</h2>
+<div class="section-content">
+<p>Podlings are, by definition, not yet fully accepted as part of the
+  Apache Software Foundation. Therefore, they are subject to additional
+  branding constraints.</p>
+</div>
+           <h2><img src="/images/redarrow.gif" />
+   Publicity throughout the Incubation Process
+</h2>
+<div class="section-content">
+<p>There are three stages in a podling's life-cycle that have an impact
+  on the types of publicity seeking that are permitted.  We refer to
+  "publicity seeking" as issuing press releases or otherwise affirmatively
+  seeking publicity (seeding news stories, etc.).</p>
+<p><b>Podling is in proposal/or pre-code-drop process</b>: No publicity
+  seeking is permitted.  A podling is not allowed to be called <i>Apache
+  "Podling-Name"</i> name until the podling is officially in
+  Incubation, public mailing lists are announced, and code has been
+  submitted into our repositories.</p>
+<p><b>Podling has been approved for incubation, podling has launched
+  public mailing lists, and podling has dropped code into
+  repository</b>: A podling <b>MUST</b> now be called <i>Apache
+  "Podling-Name"</i> (see <a href="#Naming">Naming</a> below).
+  A podling and affiliated persons can issue press releases that
+  reference the podling, but cannot issue press releases with the
+  specific intent of announcing the Podling.  Podling can conduct
+  informal pr activities, such as media outreach, blog publicity, etc. 
+  The ASF will not issue any press releases for any podling at this
+  stage.  However, the Public Relations Committee <b>MUST</b> review any
+  releases by affiliated organizations or groups to ensure they comply
+  with these branding guidelines.</p>
+<p><b>Podling has graduated from the Incubator</b>: The Apache Public
+  Relations Committee is willing to issue formal press releases for all
+  podlings who successfully graduate from the Incubator and are
+  interested in issuing a press release.  Or, the ASF may enter into a
+  joint press release with any other affiliated organizations or groups.</p>
+</div>
+           <h2><img src="/images/redarrow.gif" />
+   <a name="Naming">Naming</a>
+</h2>
+<div class="section-content">
+<p>After a podling has been approved, the lists are created, and the initial
+     code drop has commenced, the podling <b>MUST</b> be referred to as <i>Apache
+     "Podling-Name"</i> <b>AND</b> mention that the project is
+     under Incubation.  Suitable mentions include:</p>
+<ul>
+      <li>Inclusion of the http://incubator.apache.org/"podling-name"
+          URL</li>
+      <li><i>Apache "Podling-Name"</i> is currently undergoing
+      Incubation at the Apache Software Foundation.</li>
+      </ul>
+<p>Other references may only be used upon prior approval by the
+     Incubator PMC.  These statements only need to be disclosed upon the
+     first reference in a document.</p>
+</div>
+           <h2><img src="/images/redarrow.gif" />
+   Disclaimers
+</h2>
+<div class="section-content">
+<p>Podling web sites MUST include a clear disclaimer on their
+    website and in all documentation (including releases) stating that
+    they are in incubation. Podlings SHOULD use the following text for
+    all disclaimers:</p>
+<blockquote><i>Apache "Podling-Name"</i> is an effort
+    undergoing incubation at The Apache Software Foundation (ASF),
+    sponsored by the <i>name of sponsor</i>. Incubation is required of all
+    newly accepted projects until a further review indicates that the
+    infrastructure, communications, and decision making process have
+    stabilized in a manner consistent with other successful ASF projects.
+    While incubation status is not necessarily a reflection of the
+    completeness or stability of the code, it does indicate that the
+    project has yet to be fully endorsed by the ASF.</blockquote>
+<p>Podlings wishing to use a different disclaimer message MUST have the
+    disclaimer approved by the Incubator PMC prior to use.</p>
+</div>
+           <h2><img src="/images/redarrow.gif" />
+   Incubator Logo
+</h2>
+<div class="section-content">
+<p>Podlings websites SHOULD contain the Apache Incubator Project
+  logo as sign of affiliation.</p>
+</div>
+           <h2><img src="/images/redarrow.gif" />
+   Publicity activities
+</h2>
+<div class="section-content">
+<p>Podlings MUST coordinate with the Apache Public Relations Committee on
+  all publicity activities by a podling.</p>
+</div>
+           <h2><img src="/images/redarrow.gif" />
+   Response to Inaccurate Statements
+</h2>
+<div class="section-content">
+<p>The Apache Public Relations Committee SHALL affirmatively and publicly
+  respond to any such inaccurate publicity surrounding podlings. </p>
+</div>
+           <h2><img src="/images/redarrow.gif" />
+   Termination
+</h2>
+<div class="section-content">
+<p>The Incubator PMC MAY consider the termination of a project for
+  violation of these branding guidelines.</p>
+</div>
+         </td>
+    <!-- RIGHT SIDE NAVIGATION -->
+    <td valign="top" nowrap="nowrap" class="navright">
+           <div class="menuheader"><a 
+href="/whoweare.html">Who We Are</a></div>
+    <menu compact="compact">
+        </menu>
+      <div class="menuheader"><a 
+href="/projects/index.html">Projects</a></div>
+    <menu compact="compact">
+        </menu>
+
+<form action="http://www.google.com/search" method="get">
+    <input value="incubator.apache.org" name="sitesearch" type="hidden"/>
+    <input size="8" name="q" id="query" type="text" value="search..."
+        onclick="if(this.value == 'search...') {this.value = ''}"/>
+    <input name="Search" value="Go" type="submit"/>
+</form>
+    </td>     
+   </tr>
+   <!-- FOOTER -->
+   <tr><td colspan="3"><hr noshade="noshade" size="1"/></td></tr>
+   <tr><td colspan="3" class="footer">
+         Copyright &#169; 1999-2006, The Apache Software Foundation<br />
+Licensed under the <a href="http://www.apache.org/licenses/LICENSE-2.0">Apache License,
Version 2.0</a>.
+       </td>
+   </tr>
+  </table>
+ </body>
+</html>



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