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From "Chen, Pei" <>
Subject RE: Inspiring logo?
Date Fri, 20 Jul 2012 14:29:07 GMT
For some reason, attachments are getting filtered out in email.  Using Jira<>

-----Original Message-----
From: Chen, Pei []
Sent: Friday, July 20, 2012 10:16 AM
Subject: RE: Inspiring logo?

Attached is the current image just with the feather as a background (similar to lucene).

+ 1 on Vector Graphics (if someone has access/know how; would be interesting to see)

+1 Agree on separating the text (or at least smoothing out the edges in the text)

+1 have an option for transparency to use on top of different backgrounds; as it may not always
be white...

I think anything goes; the Apache move is also a marketing/branding opportunity so if folks
come up with a nicer one, we'll use it.

-----Original Message-----

From: Coarr, Matt []

Sent: Friday, July 20, 2012 8:39 AM


Subject: Re: Inspiring logo?

I like the logo with the vertical feather with the wings ("candidate 4").  I think it looks
more professional.

The other one with the snake wrapped around the stick looks more playful (almost childish,
though maybe that's too strong of a word).  The concept might work with a different rendering.

Pei, you didn't attach an image to your 5:30pm email (your last email).

What are you suggesting by including the Hama logo?  Is there some aspect in particular that
you wanted us to look at?

I think the black text and the font from the Hama logo would make the "candidate 4" logo better
- crisper, more consistent with some of the other apache projects, and more professional.
 That text would be similar to the text in the "Apache Software Foundation" title logo:

Just my opinions...


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