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From Robert Newson <robert.new...@gmail.com>
Subject Re: CouchDB brand identity and design of couchdb.apache.org
Date Tue, 13 Apr 2010 20:57:40 GMT
Very nice design. s/geared for the web/designed for the web/ ?

On Tue, Apr 13, 2010 at 9:41 PM, Paweł Stawicki <pawelstawicki@gmail.com> wrote:
> I like the new design. Font is not so important for me, can be old one, can
> be new one.
>
> --
> Paweł Stawicki
> http://pawelstawicki.blogspot.com
> http://szczecin.jug.pl
>
>
>
> On Tue, Apr 13, 2010 at 22:35, J Chris Anderson <jchris@apache.org> wrote:
>
>>
>> On Apr 13, 2010, at 1:22 PM, James Fisher wrote:
>>
>> > On Tue, Apr 13, 2010 at 8:40 PM, J Chris Anderson <jchris@gmail.com>
>> wrote:
>> >
>> >>
>> >> On Apr 13, 2010, at 12:21 PM, James Fisher wrote:
>> >>
>> >>> Apalling internet connection atm.  Try:
>> >> http://i41.tinypic.com/156aeds.jpg
>> >>>
>> >>
>> >> I really like the simplicity.
>> >>
>> >>
>> > Thanks.
>> >
>> >
>> >> I think you will have a hard time convincing people to change the word
>> mark
>> >> associated with the current CouchDB / Relax logo. If you can go back to
>> the
>> >> old (less relaxing) font and type-setting for that,
>> >
>> >
>> > Mmm, I do wonder how ingrained it is.  I suppose the pros and cons are:
>> >
>> > ---
>> >
>> > Myriad (if that is what it is) pros:
>> >
>> > * Expensive.  Possibly gives a subconscious feel of luxury.
>> > * Already used.  If (if) CouchDB already has a well-ingrained brand
>> > identity, it's wise to keep it.
>>
>> I think the "Already used" point is the most salient. There are already a
>> ton of t-shirts, releases, etc all using the current logo.
>>
>> I think if we were gonna move from the current logo / word mark, we'd only
>> move to something even more expensive. But that's my opinion...
>>
>> CouchDB is relaxing, but overplaying that too much can scare away people
>> who want to use it for serious things.
>>
>> > * Presumably has a much better character set if it's ever going to be
>> used
>> > extensively (I doubt it).
>> >
>> > cons:
>> >
>> > * Expensive.  Even my own warez collection of fonts hasn't managed to
>> hoover
>> > it up.  I doubt many people except professional graphic artists own a
>> > genuine copy.
>> > * Extensively used by Apple (http://www.apple.com/ I don't think there's
>> > much they produce that *isn't* in Myriad).  I suppose you could call that
>> a
>> > pro if you want to piggyback; but I don't think the CouchDB identity fits
>> > very well with brushed aluminium.  I don't want to kick back on an
>> aluminium
>> > couch.
>> > * (my own feeling is that it is) a bit too formal.  It has a "friendly
>> > high-class business" feel (can't find the words there).  E.g.
>> > http://en.wikipedia.org/wiki/Myriad_%28typeface%29 mentions it's used by
>> All
>> > Nippon business class flights.
>> >
>> > ---
>> >
>> > Candela pros:
>> >
>> > * I think it looks like a couch, in a hard-to-define way.
>> > * Free (and libre) (at least for the purposes of @font-face and any other
>> > CouchDB literature, AFAICT from the license).
>> > * Untrammelled by other prominent commercial use -- making it potentially
>> > highly distinctive as "that CouchDB font".
>> >
>> > cons:
>> >
>> > * CouchDB community rebellion against it? (?!)
>> >
>> > ---
>> >
>> >
>> >
>> >> and perhaps drop the saturation on the Cyan (light-blue-grey would be
>> nice
>> >> I think) you'd be getting somewhere.
>> >>
>> >
>> > I agree with you there, I think.  Alternatively, turn up the brightness.
>> > Doing a bit of both helps.
>> >
>> >
>> >
>> >>
>> >>> On Tue, Apr 13, 2010 at 8:12 PM, Julian Moritz <
>> mailings@julianmoritz.de
>> >>> wrote:
>> >>>
>> >>>> Hi,
>> >>>>
>> >>>> James Fisher schrieb:
>> >>>>> I've no idea if I can attach PNGs here, but here goes.  Find
attached
>> >>>>> one proposed design.  Only Inkscape atm, but I should be able
to
>> >> convert
>> >>>>> to HTML with little fuss.  A few notes:
>> >>>>>
>> >>>>> Let me know if
>> >>>>>
>> >>>>
>> >>>> no png attached. Seems you've been interupted while writing this
>> email?
>> >>>>
>> >>>> Regards
>> >>>> Julian
>> >>>>
>> >>>>> On Tue, Apr 13, 2010 at 2:05 PM, Noah Slater <nslater@me.com
>> >>>>> <mailto:nslater@me.com>> wrote:
>> >>>>>
>> >>>>>
>> >>>>>   On 13 Apr 2010, at 13:54, James Fisher wrote:
>> >>>>>
>> >>>>>> Certainly will do.  I'm doing some rough sketches now;
might get
>> >>>>>   something
>> >>>>>> up in the next couple of days.
>> >>>>>
>> >>>>>   Please take a look at these designs:
>> >>>>>
>> >>>>>   Homepage:
>> >>>>>   http://twitpic.com/pme28/full
>> >>>>>
>> >>>>>   Homepage/Downloads:
>> >>>>>   http://twitpic.com/pmetj/full
>> >>>>>
>> >>>>>   Homepage/Screenshots:
>> >>>>>   http://twitpic.com/pmevr/full
>> >>>>>
>> >>>>>   Wiki:
>> >>>>>   http://twitpic.com/pmexo/full
>> >>>>>
>> >>>>>   Wiki/Syntax reference:
>> >>>>>   http://twitpic.com/pmf2r/full
>> >>>>>
>> >>>>>   I think we all agreed at the time that this was a good way
forward
>> >>>>>   for the site.
>> >>>>>
>> >>>>>   Search the dev mailing list for "Website redesign" and maybe
get in
>> >>>>>   touch with:
>> >>>>>
>> >>>>>          maddiin <maddiin@googlemail.com <mailto:
>> >>>> maddiin@googlemail.com>>
>> >>>>>
>> >>>>>   He was doing most of the work on this last time!
>> >>>>>
>> >>>>>   Thanks,
>> >>>>>
>> >>>>>   N
>> >>>>>
>> >>>>>
>> >>>>
>> >>
>> >>
>>
>>
>

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