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From James Fisher <>
Subject Re: CouchDB brand identity and design of
Date Wed, 14 Apr 2010 12:41:35 GMT
@Robert Newson:

A good point I am sure.  I really only have a vague grasp of CouchDB
internals; would anyone fancy drawing up a schema of how things currently
stand?  If there is anything else to add?


I do kinda agree on the five-column thing.  Atm I'm thinking a two-col would
be better, using the widths implied by the couch and "goodbye, schemas..."
text.  Then the five current sections could go vertically down the right.
The left could be filled with another promotional paragraph, followed by the
schema similar to the sketch currently at

@Robert Dionne:

Lifted from that Django quote, yeah?  That's interesting -- though I don't
know if it would sound odd without the "for the web" contrast in the
original quote.  I'll throw that decision to everyone else.

@Simon and Noah:

Glad you like the diagram Simon, but it was never intended as permanent :).
I have Noah's doubts of whether hand-drawn fits with the impressionistic
plastic feel of everything else.  If I were to hand-draw it, it would be
roughly xkcd crossed with that "why's guide to ruby" thing.

On Wed, Apr 14, 2010 at 1:15 PM, Noah Slater <> wrote:

> Hand drawn is cool, but that looks like it was done in MS Paint! Hehe. Any
> chance if getting something a little more polished? I'm not sure about the
> whole idea of hand drawn at all... Other ideas?
> On 14 Apr 2010, at 12:25, James Fisher <> wrote:
>  OK, I'm still at the messing-around-in-Inkscape stage, but this is how
>> things stand (ignore the schema diagram thing, which will obviously be
>> redone):
>> Hopefully I'll have quelled some people:
>> * lighter, less saturated cyan
>> * cushions obliterated; I quite like the new simple text approach with
>> extremely ample air around them
>> * logotype still in Candela, but with the extra padding removed
>> * sponsor logos removed
>> * content section widened to full width
>> Comments?
>> On Wed, Apr 14, 2010 at 10:30 AM, Julian Moritz <
>> >wrote:
>>  Hi,
>>> David Coallier schrieb:
>>>> <snip>
>>>>> Rest assured no magenta will be introduced :)
>>>>> I've already lightened the cyan considerably.  I don't think it's a
>>>>> fundamentally toyish colour -- see e.g.
>>>>> palette.
>>>>> After my harsh criticism of the "couch you'd never buy" earlier, I've
>>>>> completely turned face -- I think (hope) I've put it in a visual
>>>>> context
>>>> in
>>>> which it's at home.
>>>>>  <snip>
>>>> I have to say that the design with the lamp, I quite like :) Sure I'm
>>>> not a designer or anything so my input will be quite limited, however
>>>> even though a bit cyanish it looks quite decent :)
>>> I'm not a designer too and my opinion is not professional one, but I do
>>> like the design too. The one thing I like more with the old design was
>>> the sharp font face of the logo. I'm sorry but I can't help: the new
>>> font face is too comic style in my eyes.
>>> regards
>>> julian

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