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From Noah Slater <nsla...@me.com>
Subject Re: CouchDB brand identity and design of couchdb.apache.org
Date Sat, 17 Apr 2010 16:30:10 GMT
CouchDB is a database built for the Web.

Or, like I already mentioned, we could use this quote:

	"Let me tell you something: Django may be built for the Web, but CouchDB is built of the
Web."

	- http://jacobian.org/writing/of-the-web/

Thoughts?

On 17 Apr 2010, at 17:21, Phil Rand wrote:

> "CouchDB is a database at home with the web."
> 
> Or "...comfortable with the web."
> 
> Regarding fonts, I feel like a beer drinker at a wine tasting.  They both
> look fine to me.
> 
> 2010/4/13 Robert Newson <robert.newson@gmail.com>
> 
>> Very nice design. s/geared for the web/designed for the web/ ?
>> 
>> On Tue, Apr 13, 2010 at 9:41 PM, Paweł Stawicki <pawelstawicki@gmail.com>
>> wrote:
>>> I like the new design. Font is not so important for me, can be old one,
>> can
>>> be new one.
>>> 
>>> --
>>> Paweł Stawicki
>>> http://pawelstawicki.blogspot.com
>>> http://szczecin.jug.pl
>>> 
>>> 
>>> 
>>> On Tue, Apr 13, 2010 at 22:35, J Chris Anderson <jchris@apache.org>
>> wrote:
>>> 
>>>> 
>>>> On Apr 13, 2010, at 1:22 PM, James Fisher wrote:
>>>> 
>>>>> On Tue, Apr 13, 2010 at 8:40 PM, J Chris Anderson <jchris@gmail.com>
>>>> wrote:
>>>>> 
>>>>>> 
>>>>>> On Apr 13, 2010, at 12:21 PM, James Fisher wrote:
>>>>>> 
>>>>>>> Apalling internet connection atm.  Try:
>>>>>> http://i41.tinypic.com/156aeds.jpg
>>>>>>> 
>>>>>> 
>>>>>> I really like the simplicity.
>>>>>> 
>>>>>> 
>>>>> Thanks.
>>>>> 
>>>>> 
>>>>>> I think you will have a hard time convincing people to change the
>> word
>>>> mark
>>>>>> associated with the current CouchDB / Relax logo. If you can go back
>> to
>>>> the
>>>>>> old (less relaxing) font and type-setting for that,
>>>>> 
>>>>> 
>>>>> Mmm, I do wonder how ingrained it is.  I suppose the pros and cons
>> are:
>>>>> 
>>>>> ---
>>>>> 
>>>>> Myriad (if that is what it is) pros:
>>>>> 
>>>>> * Expensive.  Possibly gives a subconscious feel of luxury.
>>>>> * Already used.  If (if) CouchDB already has a well-ingrained brand
>>>>> identity, it's wise to keep it.
>>>> 
>>>> I think the "Already used" point is the most salient. There are already
>> a
>>>> ton of t-shirts, releases, etc all using the current logo.
>>>> 
>>>> I think if we were gonna move from the current logo / word mark, we'd
>> only
>>>> move to something even more expensive. But that's my opinion...
>>>> 
>>>> CouchDB is relaxing, but overplaying that too much can scare away people
>>>> who want to use it for serious things.
>>>> 
>>>>> * Presumably has a much better character set if it's ever going to be
>>>> used
>>>>> extensively (I doubt it).
>>>>> 
>>>>> cons:
>>>>> 
>>>>> * Expensive.  Even my own warez collection of fonts hasn't managed to
>>>> hoover
>>>>> it up.  I doubt many people except professional graphic artists own a
>>>>> genuine copy.
>>>>> * Extensively used by Apple (http://www.apple.com/ I don't think
>> there's
>>>>> much they produce that *isn't* in Myriad).  I suppose you could call
>> that
>>>> a
>>>>> pro if you want to piggyback; but I don't think the CouchDB identity
>> fits
>>>>> very well with brushed aluminium.  I don't want to kick back on an
>>>> aluminium
>>>>> couch.
>>>>> * (my own feeling is that it is) a bit too formal.  It has a "friendly
>>>>> high-class business" feel (can't find the words there).  E.g.
>>>>> http://en.wikipedia.org/wiki/Myriad_%28typeface%29 mentions it's used
>> by
>>>> All
>>>>> Nippon business class flights.
>>>>> 
>>>>> ---
>>>>> 
>>>>> Candela pros:
>>>>> 
>>>>> * I think it looks like a couch, in a hard-to-define way.
>>>>> * Free (and libre) (at least for the purposes of @font-face and any
>> other
>>>>> CouchDB literature, AFAICT from the license).
>>>>> * Untrammelled by other prominent commercial use -- making it
>> potentially
>>>>> highly distinctive as "that CouchDB font".
>>>>> 
>>>>> cons:
>>>>> 
>>>>> * CouchDB community rebellion against it? (?!)
>>>>> 
>>>>> ---
>>>>> 
>>>>> 
>>>>> 
>>>>>> and perhaps drop the saturation on the Cyan (light-blue-grey would
be
>>>> nice
>>>>>> I think) you'd be getting somewhere.
>>>>>> 
>>>>> 
>>>>> I agree with you there, I think.  Alternatively, turn up the
>> brightness.
>>>>> Doing a bit of both helps.
>>>>> 
>>>>> 
>>>>> 
>>>>>> 
>>>>>>> On Tue, Apr 13, 2010 at 8:12 PM, Julian Moritz <
>>>> mailings@julianmoritz.de
>>>>>>> wrote:
>>>>>>> 
>>>>>>>> Hi,
>>>>>>>> 
>>>>>>>> James Fisher schrieb:
>>>>>>>>> I've no idea if I can attach PNGs here, but here goes.
 Find
>> attached
>>>>>>>>> one proposed design.  Only Inkscape atm, but I should
be able to
>>>>>> convert
>>>>>>>>> to HTML with little fuss.  A few notes:
>>>>>>>>> 
>>>>>>>>> Let me know if
>>>>>>>>> 
>>>>>>>> 
>>>>>>>> no png attached. Seems you've been interupted while writing
this
>>>> email?
>>>>>>>> 
>>>>>>>> Regards
>>>>>>>> Julian
>>>>>>>> 
>>>>>>>>> On Tue, Apr 13, 2010 at 2:05 PM, Noah Slater <nslater@me.com
>>>>>>>>> <mailto:nslater@me.com>> wrote:
>>>>>>>>> 
>>>>>>>>> 
>>>>>>>>>  On 13 Apr 2010, at 13:54, James Fisher wrote:
>>>>>>>>> 
>>>>>>>>>> Certainly will do.  I'm doing some rough sketches
now; might get
>>>>>>>>>  something
>>>>>>>>>> up in the next couple of days.
>>>>>>>>> 
>>>>>>>>>  Please take a look at these designs:
>>>>>>>>> 
>>>>>>>>>  Homepage:
>>>>>>>>>  http://twitpic.com/pme28/full
>>>>>>>>> 
>>>>>>>>>  Homepage/Downloads:
>>>>>>>>>  http://twitpic.com/pmetj/full
>>>>>>>>> 
>>>>>>>>>  Homepage/Screenshots:
>>>>>>>>>  http://twitpic.com/pmevr/full
>>>>>>>>> 
>>>>>>>>>  Wiki:
>>>>>>>>>  http://twitpic.com/pmexo/full
>>>>>>>>> 
>>>>>>>>>  Wiki/Syntax reference:
>>>>>>>>>  http://twitpic.com/pmf2r/full
>>>>>>>>> 
>>>>>>>>>  I think we all agreed at the time that this was a good
way
>> forward
>>>>>>>>>  for the site.
>>>>>>>>> 
>>>>>>>>>  Search the dev mailing list for "Website redesign" and
maybe get
>> in
>>>>>>>>>  touch with:
>>>>>>>>> 
>>>>>>>>>         maddiin <maddiin@googlemail.com <mailto:
>>>>>>>> maddiin@googlemail.com>>
>>>>>>>>> 
>>>>>>>>>  He was doing most of the work on this last time!
>>>>>>>>> 
>>>>>>>>>  Thanks,
>>>>>>>>> 
>>>>>>>>>  N
>>>>>>>>> 
>>>>>>>>> 
>>>>>>>> 
>>>>>> 
>>>>>> 
>>>> 
>>>> 
>>> 
>> 
> 
> 
> 
> -- 
> Phil Rand
> philrand@gmail.com
> philrand@pobox.com


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