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From J Chris Anderson <>
Subject Re: CouchDB brand identity and design of
Date Wed, 14 Apr 2010 15:35:32 GMT

On Apr 14, 2010, at 4:25 AM, James Fisher wrote:

> OK, I'm still at the messing-around-in-Inkscape stage, but this is how
> things stand (ignore the schema diagram thing, which will obviously be
> redone):
> Hopefully I'll have quelled some people:
> * lighter, less saturated cyan
> * cushions obliterated; I quite like the new simple text approach with
> extremely ample air around them
> * logotype still in Candela, but with the extra padding removed
> * sponsor logos removed
> * content section widened to full width
> Comments?

I think I prefer the cushions (even if they were a bit cute) & the 2 column layout. If
my copy won't fit in the space on the 2 column layout, we can always make it shorter. I for
one don't think there's anything wrong with having a long column.

(Picturing the previous layout in my head) Perhaps the schematic could go just below the cushions,
so that the cushions + schematic are column A, and the longer copy is column B.

Or if not cushions, the links to the sections (without cushions).

I think the sparse header of the previous layout is part of what makes it. Nothing but the
quote and the lamp... very classy. Adding all the links up there breaks the appeal a bit.

Good work on the colors. I'm still missing the old logo-font. There are fully typographed
versions of the logo available here:


> On Wed, Apr 14, 2010 at 10:30 AM, Julian Moritz <>wrote:
>> Hi,
>> David Coallier schrieb:
>>> <snip>
>>>> Rest assured no magenta will be introduced :)
>>>> I've already lightened the cyan considerably.  I don't think it's a
>>>> fundamentally toyish colour -- see e.g.
>>>> palette.
>>>> After my harsh criticism of the "couch you'd never buy" earlier, I've
>>>> completely turned face -- I think (hope) I've put it in a visual context
>> in
>>>> which it's at home.
>>> <snip>
>>> I have to say that the design with the lamp, I quite like :) Sure I'm
>>> not a designer or anything so my input will be quite limited, however
>>> even though a bit cyanish it looks quite decent :)
>> I'm not a designer too and my opinion is not professional one, but I do
>> like the design too. The one thing I like more with the old design was
>> the sharp font face of the logo. I'm sorry but I can't help: the new
>> font face is too comic style in my eyes.
>> regards
>> julian

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