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From Robert Dionne <dio...@dionne-associates.com>
Subject Re: CouchDB brand identity and design of couchdb.apache.org
Date Mon, 19 Apr 2010 16:11:12 GMT
This is looking quite nice. I'm not a grammar expert but I think you can lose the two commas.

Cheers,

Bob

On Apr 19, 2010, at 11:58 AM, J Chris Anderson <jchris@gmail.com> wrote:

> 
> On Apr 17, 2010, at 9:30 AM, Noah Slater wrote:
> 
>> CouchDB is a database built for the Web.
>> 
>> Or, like I already mentioned, we could use this quote:
>> 
>> 	"Let me tell you something: Django may be built for the Web, but CouchDB is built
of the Web."
>> 
>> 	- http://jacobian.org/writing/of-the-web/
>> 
>> Thoughts?
>> 
> 
> I've forked James' git project and some work on it. Here is a screenshot: 
> 
> http://jchrisa.net/media/couchdb-web/couchdb-web.png
> 
> The fork is at http://github.com/jchris/couchdb_web
> 
> The main changes are to the copy, the font (back to myriad) and back toward something
like his first layout (but without the pillows.)
> 
> Thanks James for the inspiration. I think this still requires some work, but it was fun
to get my hands dirty.
> 
> Chris
> 
> 
>> On 17 Apr 2010, at 17:21, Phil Rand wrote:
>> 
>>> "CouchDB is a database at home with the web."
>>> 
>>> Or "...comfortable with the web."
>>> 
>>> Regarding fonts, I feel like a beer drinker at a wine tasting.  They both
>>> look fine to me.
>>> 
>>> 2010/4/13 Robert Newson <robert.newson@gmail.com>
>>> 
>>>> Very nice design. s/geared for the web/designed for the web/ ?
>>>> 
>>>> On Tue, Apr 13, 2010 at 9:41 PM, Paweł Stawicki <pawelstawicki@gmail.com>
>>>> wrote:
>>>>> I like the new design. Font is not so important for me, can be old one,
>>>> can
>>>>> be new one.
>>>>> 
>>>>> --
>>>>> Paweł Stawicki
>>>>> http://pawelstawicki.blogspot.com
>>>>> http://szczecin.jug.pl
>>>>> 
>>>>> 
>>>>> 
>>>>> On Tue, Apr 13, 2010 at 22:35, J Chris Anderson <jchris@apache.org>
>>>> wrote:
>>>>> 
>>>>>> 
>>>>>> On Apr 13, 2010, at 1:22 PM, James Fisher wrote:
>>>>>> 
>>>>>>> On Tue, Apr 13, 2010 at 8:40 PM, J Chris Anderson <jchris@gmail.com>
>>>>>> wrote:
>>>>>>> 
>>>>>>>> 
>>>>>>>> On Apr 13, 2010, at 12:21 PM, James Fisher wrote:
>>>>>>>> 
>>>>>>>>> Apalling internet connection atm.  Try:
>>>>>>>> http://i41.tinypic.com/156aeds.jpg
>>>>>>>>> 
>>>>>>>> 
>>>>>>>> I really like the simplicity.
>>>>>>>> 
>>>>>>>> 
>>>>>>> Thanks.
>>>>>>> 
>>>>>>> 
>>>>>>>> I think you will have a hard time convincing people to change
the
>>>> word
>>>>>> mark
>>>>>>>> associated with the current CouchDB / Relax logo. If you
can go back
>>>> to
>>>>>> the
>>>>>>>> old (less relaxing) font and type-setting for that,
>>>>>>> 
>>>>>>> 
>>>>>>> Mmm, I do wonder how ingrained it is.  I suppose the pros and
cons
>>>> are:
>>>>>>> 
>>>>>>> ---
>>>>>>> 
>>>>>>> Myriad (if that is what it is) pros:
>>>>>>> 
>>>>>>> * Expensive.  Possibly gives a subconscious feel of luxury.
>>>>>>> * Already used.  If (if) CouchDB already has a well-ingrained
brand
>>>>>>> identity, it's wise to keep it.
>>>>>> 
>>>>>> I think the "Already used" point is the most salient. There are already
>>>> a
>>>>>> ton of t-shirts, releases, etc all using the current logo.
>>>>>> 
>>>>>> I think if we were gonna move from the current logo / word mark,
we'd
>>>> only
>>>>>> move to something even more expensive. But that's my opinion...
>>>>>> 
>>>>>> CouchDB is relaxing, but overplaying that too much can scare away
people
>>>>>> who want to use it for serious things.
>>>>>> 
>>>>>>> * Presumably has a much better character set if it's ever going
to be
>>>>>> used
>>>>>>> extensively (I doubt it).
>>>>>>> 
>>>>>>> cons:
>>>>>>> 
>>>>>>> * Expensive.  Even my own warez collection of fonts hasn't managed
to
>>>>>> hoover
>>>>>>> it up.  I doubt many people except professional graphic artists
own a
>>>>>>> genuine copy.
>>>>>>> * Extensively used by Apple (http://www.apple.com/ I don't think
>>>> there's
>>>>>>> much they produce that *isn't* in Myriad).  I suppose you could
call
>>>> that
>>>>>> a
>>>>>>> pro if you want to piggyback; but I don't think the CouchDB identity
>>>> fits
>>>>>>> very well with brushed aluminium.  I don't want to kick back
on an
>>>>>> aluminium
>>>>>>> couch.
>>>>>>> * (my own feeling is that it is) a bit too formal.  It has a
"friendly
>>>>>>> high-class business" feel (can't find the words there).  E.g.
>>>>>>> http://en.wikipedia.org/wiki/Myriad_%28typeface%29 mentions it's
used
>>>> by
>>>>>> All
>>>>>>> Nippon business class flights.
>>>>>>> 
>>>>>>> ---
>>>>>>> 
>>>>>>> Candela pros:
>>>>>>> 
>>>>>>> * I think it looks like a couch, in a hard-to-define way.
>>>>>>> * Free (and libre) (at least for the purposes of @font-face and
any
>>>> other
>>>>>>> CouchDB literature, AFAICT from the license).
>>>>>>> * Untrammelled by other prominent commercial use -- making it
>>>> potentially
>>>>>>> highly distinctive as "that CouchDB font".
>>>>>>> 
>>>>>>> cons:
>>>>>>> 
>>>>>>> * CouchDB community rebellion against it? (?!)
>>>>>>> 
>>>>>>> ---
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>>> and perhaps drop the saturation on the Cyan (light-blue-grey
would be
>>>>>> nice
>>>>>>>> I think) you'd be getting somewhere.
>>>>>>>> 
>>>>>>> 
>>>>>>> I agree with you there, I think.  Alternatively, turn up the
>>>> brightness.
>>>>>>> Doing a bit of both helps.
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>>> 
>>>>>>>>> On Tue, Apr 13, 2010 at 8:12 PM, Julian Moritz <
>>>>>> mailings@julianmoritz.de
>>>>>>>>> wrote:
>>>>>>>>> 
>>>>>>>>>> Hi,
>>>>>>>>>> 
>>>>>>>>>> James Fisher schrieb:
>>>>>>>>>>> I've no idea if I can attach PNGs here, but here
goes.  Find
>>>> attached
>>>>>>>>>>> one proposed design.  Only Inkscape atm, but
I should be able to
>>>>>>>> convert
>>>>>>>>>>> to HTML with little fuss.  A few notes:
>>>>>>>>>>> 
>>>>>>>>>>> Let me know if
>>>>>>>>>>> 
>>>>>>>>>> 
>>>>>>>>>> no png attached. Seems you've been interupted while
writing this
>>>>>> email?
>>>>>>>>>> 
>>>>>>>>>> Regards
>>>>>>>>>> Julian
>>>>>>>>>> 
>>>>>>>>>>> On Tue, Apr 13, 2010 at 2:05 PM, Noah Slater
<nslater@me.com
>>>>>>>>>>> <mailto:nslater@me.com>> wrote:
>>>>>>>>>>> 
>>>>>>>>>>> 
>>>>>>>>>>> On 13 Apr 2010, at 13:54, James Fisher wrote:
>>>>>>>>>>> 
>>>>>>>>>>>> Certainly will do.  I'm doing some rough
sketches now; might get
>>>>>>>>>>> something
>>>>>>>>>>>> up in the next couple of days.
>>>>>>>>>>> 
>>>>>>>>>>> Please take a look at these designs:
>>>>>>>>>>> 
>>>>>>>>>>> Homepage:
>>>>>>>>>>> http://twitpic.com/pme28/full
>>>>>>>>>>> 
>>>>>>>>>>> Homepage/Downloads:
>>>>>>>>>>> http://twitpic.com/pmetj/full
>>>>>>>>>>> 
>>>>>>>>>>> Homepage/Screenshots:
>>>>>>>>>>> http://twitpic.com/pmevr/full
>>>>>>>>>>> 
>>>>>>>>>>> Wiki:
>>>>>>>>>>> http://twitpic.com/pmexo/full
>>>>>>>>>>> 
>>>>>>>>>>> Wiki/Syntax reference:
>>>>>>>>>>> http://twitpic.com/pmf2r/full
>>>>>>>>>>> 
>>>>>>>>>>> I think we all agreed at the time that this was
a good way
>>>> forward
>>>>>>>>>>> for the site.
>>>>>>>>>>> 
>>>>>>>>>>> Search the dev mailing list for "Website redesign"
and maybe get
>>>> in
>>>>>>>>>>> touch with:
>>>>>>>>>>> 
>>>>>>>>>>>       maddiin <maddiin@googlemail.com <mailto:
>>>>>>>>>> maddiin@googlemail.com>>
>>>>>>>>>>> 
>>>>>>>>>>> He was doing most of the work on this last time!
>>>>>>>>>>> 
>>>>>>>>>>> Thanks,
>>>>>>>>>>> 
>>>>>>>>>>> N
>>>>>>>>>>> 
>>>>>>>>>>> 
>>>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>> 
>>>>>> 
>>>>> 
>>>> 
>>> 
>>> 
>>> 
>>> -- 
>>> Phil Rand
>>> philrand@gmail.com
>>> philrand@pobox.com
>> 
> 

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