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From: Karen Vuong <karen.vuong@citrix.com>
To: Mark Hinkle <Mark.Hinkle@citrix.com>,
	"<cloudstack-marketing@incubator.apache.org>"
	<cloudstack-marketing@incubator.apache.org>
CC: "cloudstack-marketing@incubator.apache.org"
	<cloudstack-marketing@incubator.apache.org>, Sally Khudairi <sk@apache.org>,
	"press@apache.org" <press@apache.org>
Date: Mon, 18 Mar 2013 11:15:15 -0700
Subject: RE: Press release for our eventual graduation?
Thread-Topic: Press release for our eventual graduation?
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Hi all,=20

Please see this link for the press contacts list: https://docs.google.com/s=
preadsheet/ccc?key=3D0AhHbvXbeVD2idEFNRmZ5UWpjOXFlam1mNmt0S3JmWFE&usp=3Dsha=
ring=20

Best regards,=20

Karen


-----Original Message-----
From: Mark Hinkle=20
Sent: Monday, March 18, 2013 11:09 AM
To: <cloudstack-marketing@incubator.apache.org>
Cc: cloudstack-marketing@incubator.apache.org; Sally Khudairi; press@apache=
.org; Karen Vuong
Subject: Re: Press release for our eventual graduation?

For Apache CloudStack 4.0 we had Karen distribute a media alert to a list a=
nd we got good pick-up. We should update that again and coordinate all our =
relationships, Karen, can you send a link to the list of who we have right =
now?

Mark


On Mar 18, 2013, at 11:04 AM, "Giles Sirett" <giles.sirett@shapeblue.com> w=
rote:

> [damm MS Outlook], Hadn't finished.......
>=20
> Meant to also ask: Sally, can you confirm if ASF will put this out on the=
 newswires ?
> If not, can I ask if, between us, we can get out a release to enough tech=
 journos, etc through our existing contacts  to give it momentum ?
>=20
> I would think that we should be able to, if we combine it with enough=20
> twitter & other social media
>=20
> Kind Regards
> Giles
>=20
> D: +44 20 3603 0541 | M: +44 796 111 2055 Giles.Sirett@shapeblue.com
>=20
>=20
>=20
>=20
> -----Original Message-----
> From: Giles Sirett
> Sent: 18 March 2013 18:00
> To: cloudstack-marketing@incubator.apache.org; 'Sally Khudairi'
> Cc: press@apache.org
> Subject: RE: Press release for our eventual graduation?
>=20
> OK, I'm going to get something together tomorrow. Will share on=20
> marketing list as soon as its ready, then we can pass on to Sally once=20
> done
>=20
>=20
> On the "how" to release, it sounds like, after the vote, that this is goi=
ng to be drip fed out through other channels and that theres nothing we cou=
ld do to stop that.
> Therefore, my suggestion is to announce as quickly as possible after the =
vote.  We should create a PDF and wiki version of the release.
>=20
>=20
> Kind Regards
> Giles
>=20
> D: +44 20 3603 0541 | M: +44 796 111 2055 Giles.Sirett@shapeblue.com
>=20
>=20
>=20
>=20
> -----Original Message-----
> From: Sally Khudairi [mailto:sk@apache.org]
> Sent: 18 March 2013 16:42
> To: Giles Sirett; cloudstack-marketing@incubator.apache.org
> Cc: press@apache.org
> Subject: Re: Press release for our eventual graduation?
>=20
> Thanks so much, Giles.
>=20
> I'm here if you need any help. I'll be traveling on Wednesday and unavail=
able Thursday morning ET, but am otherwise flexible & happy to assist.
>=20
> Cheers & chat soon,
> Sally
>=20
> =3D =3D =3D =3D =3D
> vox +1 617 921 8656
> aux +1 917 725 2133
> skype sallykhudairi
>=20
>=20
> ----- Original Message -----
>> From: Giles Sirett <giles.sirett@shapeblue.com>
>> To: "cloudstack-marketing@incubator.apache.org"
>> <cloudstack-marketing@incubator.apache.org>
>> Cc: "press@apache.org" <press@apache.org>
>> Sent: Monday, 18 March 2013, 11:54
>> Subject: RE: Press release for our eventual graduation?
>>=20
>> Sally
>>=20
>> I'm happy to put together something as a first draft, based on the=20
>> messaging that you suggest for a graduation.
>>=20
>> Everybody else on this list: hows best that we work together on this?:
>> shall I post some text on list in as a starting point  to solicit=20
>> comments & review BEFORE I get something to Sally ? or would folks=20
>> rather that I work with Sally and then bring it back to this list ?
>>=20
>> Any guidance accepted :-)
>>=20
>>=20
>>=20
>> Kind Regards
>> Giles
>>=20
>> D: +44 20 3603 0541 | M: +44 796 111 2055 Giles.Sirett@shapeblue.com
>>=20
>>=20
>>=20
>>=20
>> -----Original Message-----
>> From: Chip Childers [mailto:chip.childers@sungard.com]
>> Sent: 18 March 2013 15:41
>> To: Sally Khudairi
>> Cc: cloudstack-marketing@incubator.apache.org; press@apache.org
>> Subject: Re: Press release for our eventual graduation?
>>=20
>> On Mon, Mar 18, 2013 at 03:28:26PM +0000, Sally Khudairi wrote:
>>> Hello, everyone --thanks for including us in your plans.
>>>=20
>>> With respect to formally announcing your graduation from the=20
>>> Incubator,
>> yes, I am the one who will be working with you to get the message out.
>>>=20
>>> Some projects are media/message-savvy and send me their proposed=20
>>> draft for
>> editing into the ASF format/tone and distribution, whilst others need=20
>> me to do the whole thing for them (but help with providing key=20
>> points/features, and collecting supporting quotes from the community).
>> I still am the one to pull the trigger on the blogs, Twitter feed, and n=
ewswires.
>>>=20
>>> Seeing that Giles and Chip chomping at the bit, I suspect we'll be=20
>>> working together here :-)
>>=20
>> Not chomping - just wanting to make sure that it's being handled. ;-)
>>=20
>>>=20
>>> I must underscore that we need to work together here: some projects=20
>>> learned
>> that the Board approved their resolution, went out and blogged and=20
>> tweeted their enthusiasm at becoming a TLP, then were confused when=20
>> we didn't garner any media coverage when the press release was issued=20
>> a few weeks later. The press don't report on "old" news, so we need to c=
oordinate our timing.
>> This is important.
>>=20
>> Agreed. In fact, I'd suggest that we will probably want to prepare=20
>> everything on the cs-marketing list for whenever we do hear back from=20
>> the board, and then be sure to coordinate with you on the timing of the =
release.
>>=20
>> We've generally sought to announce things on Tuesdays (This has been=20
>> Joe's advice on things like release announcements), so we understand=20
>> the value of acting in a coordinated fashion.
>>=20
>> I'm not sure how a project is notified of any board results, but if=20
>> it goes to cloudstack-private@i.a.o it will be easier to contain the=20
>> news until an official date (note that cloudstack-marketing@i.a.o is a p=
ublic list).
>>=20
>>> So having said all this, what's your timeframe?
>>=20
>> Unknown. We sent our draft resolution to board@ on Sunday, but are=20
>> not sure if it made it onto this month's agenda or not yet.
>>=20
>>> Do you want to send me a draft release based on earlier TLP=20
>>> announcements
>> such as:
>>>=20
>>> -
>>>=20
>>> https://blogs.apache.org/foundation/entry/the_apache_software_founda
>>> t
>>> i
>>> on_announces39
>>> -
>>>=20
>>> https://blogs.apache.org/foundation/entry/the_apache_software_founda
>>> t
>>> i
>>> on_announces35
>>> -
>>>=20
>>> https://blogs.apache.org/foundation/entry/the_apache_software_founda
>>> t
>>> i
>>> on_announces34
>>=20
>> I was hoping that the folks on cloudstack-marketing (Giles / Joe /
>> others) would step up to do the draft first, and then work with you=20
>> to ensure that it's appropriate.  We're a pretty large community, and=20
>> it's always a good sign when a community can self-organize around work l=
ike this.
>>=20
>>>=20
>>> Thanks in advance for your help & enthusiasm. I look forward to=20
>>> working
>> with you!
>>>=20
>>> Chat soon,
>>> Sally
>>=20
>> This email and any attachments to it may be confidential and are=20
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>> received this email in error. Shape Blue Ltd is a company=20
>> incorporated in England & Wales. ShapeBlue Services India LLP is operate=
d under license from Shape Blue Ltd. ShapeBlue is a registered trademark.
>=20
> This email and any attachments to it may be confidential and are intended=
 solely for the use of the individual to whom it is addressed. Any views or=
 opinions expressed are solely those of the author and do not necessarily r=
epresent those of Shape Blue Ltd or related companies. If you are not the i=
ntended recipient of this email, you must neither take any action based upo=
n its contents, nor copy or show it to anyone. Please contact the sender if=
 you believe you have received this email in error. Shape Blue Ltd is a com=
pany incorporated in England & Wales. ShapeBlue Services India LLP is opera=
ted under license from Shape Blue Ltd. ShapeBlue is a registered trademark.
>=20