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From: Mathias Mullins <mathias.mullins@citrix.com>
To: "cloudstack-marketing@incubator.apache.org"
	<cloudstack-marketing@incubator.apache.org>
Subject: Re: press release draft
Thread-Topic: press release draft
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Date: Wed, 20 Mar 2013 20:10:29 +0000
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Great work on this Giles, Had just a couple quick notes
Matt=20


On 3/21/13 7:01 AM, "Giles Sirett" <giles.sirett@shapeblue.com> wrote:

>Draft number 3
>Revisions from version 2 are:
>
>Chip: ..... reorder building a community and governance
>Chip: I've added in some further stuff about new members & warm welcomes.
>Any more and we'll be promising to hug new contributors
>Matt: around Citrix donation
>
>
>Things I didn't revise (and why)
>
>Chip -havent added location & date, will let Sally handle/control
>Matt -language is still UK. I'm not the best person to "translate".  Can
>somebody in US run it through your spellchecker and correct where
>necessary ? - or maybe Sally is happy to do this (if this is only a draft)
>Matt: your first comment arose because a CRLF hadn't copied over
>.
>
>
>
>
>=3D=3D=3D=3D=3D=3D=3D=3D=3D=3DPRESS RELEASE=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D
>
>The Apache Software Foundation Announces Apache CloudStack Has Become A
>Top-Level  Project
>
>Mature, open source turn-key platform for delivering scalable,
>full-featured Infrastructure-as-a-Service (IaaS) clouds.
>
> [release location/date]
>The Apache Software Foundation (ASF), the all-volunteer developers,
>stewards, and incubators of nearly 150 open source projects and
>initiatives, announced today that Apache CloudStack has graduated from
>the Apache Incubator to become a Top-Level Project (TLP), signifying that
>the project's community and products have been well-governed under the
>ASF's meritocratic process and principles.

Should I be, "Apache CloudStack has graduated" or "Apache CloudStack
project has  graduated"? Aren't we still a project at this point? Same
question for the top.
>
>"When CloudStack first became an Apache Incubator project, it was  a
>well-established cloud management platform, so its codebase was already
>mature," said Chip Childers, Vice President of Apache CloudStack. "Our
>work in the Incubator has focused on growing a really strong community
>around the code and establishing the governance practices expected of a
>top level project within the Apache Software Foundation."
>
>Formerly the product of Cloud.com, which was acquired by Citrix in 2011,
>CloudStack was donated by Citrix to ASF and submitted to the Apache
>Incubator in April 2012.  It is a well-established  cloud management
>platform, already widely in production use by many organisations. It is
>used to deliver Infrastructure-as-a-Service (IaaS) cloud computing in
>both private-cloud, public and hybrid cloud environments. It has been
>proven to be both stable and highly scalable, underpinning production
>clouds more than 30,000 physical nodes, in geo-distributed environments.
>
>Asked to comment on the importance of becoming a Top-Level Project, Chip
>commented "CloudStack  had the advantage of having many long-term, large
>deployments which had proven the stability and scalability of the
>technology. This helped us concentrate on adopting the 'Apache way' of
>governance, which is well understood and open, delivering so many great
>pieces of software over the years"

Don't need the close quotes here since quotes are continuing to next
paragraph.
>
>"We know that Infrastructure -as-a-Service is the next generation of IT
>infrastructure and that people will demand open standards and open
>governance for such an important layer in their IT stack. That is why the
>CloudStack project meeting the rigorous standards of ASF governance is so
>significant. "
>
>When asked to comment on the Apache CloudStack community itself, Chip
>said: "we've managed to build a diverse, friendly and very open community
>around CloudStack. New members receive a really warm welcome and we make
>sure that all contributors  are on an equal footing, whether they are
>writing code or helping with any other aspect of the project. Anybody
>thinking of getting involved in the project would quickly find what a
>great community we are. As well as online involvement,  we've already had
>a global collaboration conference and there are many CloudStack groups
>established in many different countries. "
>
>About Apache CloudStack
>Apache CloudStack is a complete software suite for creating
>Infrastructure-as-a-Service (IaaS) clouds. Target environments include
>service providers and enterprises. It is used widely  by service
>providers to set up an on-demand, elastic cloud computing services and by
>enterprises to set up a private cloud for use by their own employees.
>Apache CloudStack is also available to individuals and organizations that
>wish to study and implement an IaaS for personal, educational, and/or
>production use.
>
>Further information on Apache CloudStack can be found at [website URL]
>
>About Apache Software Foundation
>The Apache Software Foundation, a US 501(3)(c) non-profit corporation,
>provides organizational, legal, and financial support for a broad range
>of over 140 open source software projects. The Foundation provides an
>established framework for intellectual property and financial
>contributions that simultaneously limits potential legal exposure for our
>project committers. Through a collaborative and meritocratic development
>process known as The Apache Way, Apache(tm) projects deliver
>enterprise-grade, freely available software products that attract large
>communities of users. The pragmatic Apache License makes it easy for all
>users, commercial and individual, to deploy Apache products.
>
>For further info, contact [contact info]
>
>=3D=3D=3D=3DENDS=3D=3D=3D=3D=3D=3D=3D=3D
>
>
>
>
>
>
>Kind Regards
>Giles
>
>D: +44 20 3603 0541 | M: +44 796 111 2055
>Giles.Sirett@shapeblue.com
>
>
>
>
>-----Original Message-----
>From: Mathias Mullins [mailto:mathias.mullins@citrix.com]
>Sent: 19 March 2013 22:20
>To: cloudstack-marketing@incubator.apache.org
>Subject: Re: press release draft
>
>Been watching the thread and wanted to give some outsider points as it
>got closer. Might be more copy editing.
>
>Matt
>
>
>On 3/20/13 6:29 AM, "Giles Sirett" <giles.sirett@shapeblue.com> wrote:
>
>>Press release draft 2
>>
>>I've tried to incorporate  everybody's comments. I'm going offline now
>>for 12 hours. As per Chips last post, if we're aiming for Monday, then
>>I'll pick up all comments tomorrow and look at them all together. This
>>will help me get the inevitable draft 3 together
>>
>>Writing a press release for a meritoric bunch of software developers
>>who all seemed to  major in English - what could go wrong ?
>>
>>=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3DP=
RESS RELEASE=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
>>
>>The Apache Software Foundation Announces Apache CloudStack Has Become A
>>Top-Level Project Mature, open source turn-key platform for delivering
>>scalable, full-featured Infrastructure-as-a-Service (IaaS) clouds.
>"Has Become A Top-Level Project Mature," Seems odd wording to average
>reader. Also as a headline A shouldn't be capitalized. These seem like
>better reading, but maybe I'm missing a reason behind this.
>
>"Has Become a Top-Level Mature Project" or "Has Become Top-Level Project
>Mature"
>
>>
>> [release location/date]
>>The Apache Software Foundation (ASF), the all-volunteer developers,
>>stewards, and incubators of nearly 150 open source projects and
>>initiatives, announced today that Apache CloudStack has graduated from
>>the Apache Incubator to become a Top-Level Project (TLP), signifying
>>that the project's community and products have been well-governed under
>>the ASF's meritocratic process and principles.
>
>Start of Chip's Quote should be a new Paragraph I believe.
>>"When CloudStack first became an Apache Incubator project, it was  a
>>well-established cloud management platform, so its codebase was already
>>mature," said Chip Childers, Vice President of Apache CloudStack. "Our
>>work in the Incubator has focused on the governance of the project and
>>building a really strong community around Apache CloudStack."
>>
>>Formerly the product of Cloud.com, which was acquired by Citrix in
>>2011, CloudStack was submitted to the Apache Incubator in April 2012.
>
>While it was "submitted" I think there is a need to mention the donation
>here. I know we're not promoting Citrix here, but a Corporate entity
>doesn't buy something and it just magically appears in open-source later
>on, especially in ASF. There's a link missing in the chain.
>
>"Formerly the product of Cloud.com, which was acquired by Citrix in 2011,
>CloudStack was donated by Citrix to ASF and submitted to the Apache
>Incubator in April 2012."
>
>> It is a well-established cloud management platform, already widely in
>>production use by many organisations.
>
>Interesting question here. Are we going with British English or American
>English on this? No offense of course Giles, but my Spell checker is
>going off on "organisations" vs. "organizations" and such. If this is
>coming out of the US, we may have to copy edit this for US at some point.
>
>>It is used to deliver Infrastructure-as-a-Service (IaaS) cloud
>>computing in both private-cloud, public and hybrid cloud environments.
>>It has been proven to be both stable and highly scalable, underpinning
>>production clouds more than 30,000 physical nodes, in geo-distributed
>>environments.
>>
>>Asked to comment on the importance of becoming a Top-Level Project,
>>Chip commented "CloudStack  had the advantage of having many long-term,
>>large deployments which had proven the stability and scalability of the
>>technology. This helped us concentrate on adopting the 'Apache way' of
>>governance, which is well understood and open, delivering so many great
>>pieces of software over the years"
>No End Quote if the Quote is continuing on into the next paragraph.
>
>>"We know that Infrastructure-as-a-Service is the next generation of IT
>>infrastructure and that people will demand open standards and open
>>governance for such an important layer in their IT stack. That is why
>>the CloudStack project meeting the rigorous standards of ASF governance
>>is so significant. "
>>When asked to comment on the Apache CloudStack community itself, Chip
>>said: "we've managed to build a diverse, friendly and very open
>>community around CloudStack. New members receive a really warm welcome
>>and we make sure that all contributors  are on an equal footing,
>>whether they are writing code or helping with any other aspect of the
>>project. As well as online involvement,  we've already had a global
>>collaboration conference and there are many CloudStack groups
>>established in many different countries. "
>
>You can use IaaS here because you already referenced it in the above
>section. Would be I believe, ""We know that (IaaS) is the next
>generation=A9"
>
>
>>About Apache CloudStack
>>Apache CloudStack is a complete software suite for creating
>>Infrastructure as a Service (IaaS)
>
>"Infrastructure-as-a-Service" instead of "Infrastructure as a Service" -
>Has to remain consistent or just use IaaS.
>
>>clouds. Target environments include service providers and enterprises.
>>It is used widely  by service providers to set up an on-demand, elastic
>>cloud computing services and by enterprises to set up a private cloud
>>for use by their own employees. Apache CloudStack is also available to
>>individuals and organizations that wish to study and implement an IaaS
>>for personal, educational, and/or production use.
>>Further information on Apache CloudStack can be found at [website URL]
>>About Apache Software Foundation The Apache Software Foundation, a US
>>501(3)(c) non-profit corporation, provides organizational, legal, and
>>financial support for a broad range of over 140 open source software
>>projects. The Foundation provides an established framework for
>>intellectual property and financial contributions that simultaneously
>>limits potential legal exposure for our project committers. Through a
>>collaborative and meritocratic development process known as The Apache
>>Way, Apache(tm) projects deliver enterprise-grade, freely available
>>software products that attract large communities of users. The
>>pragmatic Apache License makes it easy for all users, commercial and
>>individual, to deploy Apache products.
>>
>>For further info, contact [contact info]
>>
>>
>>=3D=3D=3D=3D=3D=3D=3DENDS=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D
>>
>>
>>
>>Kind Regards
>>Giles
>>
>>D: +44 20 3603 0541 | M: +44 796 111 2055 Giles.Sirett@shapeblue.com
>>
>>
>>
>>
>>-----Original Message-----
>>From: Chip Childers [mailto:chip.childers@sungard.com]
>>Sent: 19 March 2013 18:40
>>To: cloudstack-marketing@incubator.apache.org
>>Subject: Re: press release draft
>>
>>On Tue, Mar 19, 2013 at 06:21:44PM +0000, Giles Sirett wrote:
>>> I'm about to create 2nd draft based on comments received from
>>>Joe,Chip,Noah & David If anybody else has any other comments, please
>>>let me know in the next 30 minutes to I can work into the draft.
>>
>>Go for it Giles!
>>
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>
>
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>you are not the intended recipient of this email, you must neither take
>any action based upon its contents, nor copy or show it to anyone. Please
>contact the sender if you believe you have received this email in error.
>Shape Blue Ltd is a company incorporated in England & Wales. ShapeBlue
>Services India LLP is operated under license from Shape Blue Ltd.
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