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From: David Nalley <david@gnsa.us>
Date: Wed, 20 Mar 2013 23:17:09 -0400
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 <CAKprHVb9RqAxxgT+igfrN6UH2u+Tw4fhdyHuR_02e3F3K+++Yg@mail.gmail.com>
Subject: Re: CloudStack Laynard Sponsorship at ChefConf#13
To: cloudstack-marketing@incubator.apache.org
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On Wed, Mar 20, 2013 at 10:40 PM, Chip Childers
<chip.childers@sungard.com> wrote:
> On Wed, Mar 20, 2013 at 10:38:00PM -0400, David Nalley wrote:
>> On Wed, Mar 20, 2013 at 10:23 PM, Chip Childers
>> <chip.childers@sungard.com> wrote:
>> > On Thu, Mar 21, 2013 at 02:07:07AM +0000, Mark Hinkle wrote:
>> >> On 3/7/13 8:05 PM, "Mark Hinkle" <Mark.Hinkle@citrix.com> wrote:
>> >>
>> >>
>> >> >Reposting due to formatting problems with last reply..sorry for the
>> >> >inconvenience.  Update is bottom-posted.
>> >> >
>> >> >On Feb 27, 2013, at 10:17 AM, Chip Childers <chip.childers@sungard.com>
>> >> >wrote:
>> >> >
>> >> >> On Tue, Feb 26, 2013 at 06:25:20PM -0500, Mark Hinkle wrote:
>> >> >>>
>> >> >>> On 2/26/13 1:16 PM, "Chip Childers" <chip.childers@sungard.com> wrote:
>> >> >>>
>> >> >>>> On Tue, Feb 26, 2013 at 04:04:34PM -0500, Chip Childers wrote:
>> >> >>>>> On Tue, Feb 26, 2013 at 02:39:53PM -0500, Mark Hinkle wrote:
>> >> >>>>>> I have the Lanyard sponsorship for #ChefConf this year on April
>> >> >>>>> 24-26: http://chefconf.opscode.com/
>> >> >>>>>> I was planning on donating the sponsorship to Apache CloudStack to
>> >> >>>>> help raise the project profile I know we have quite a few Chef users
>> >> >>>>>too.
>> >> >>>>>> Basically we get the CloudStack logo on the lanyards and a 50 word
>> >> >>>>> blurb for the ChefConf#13 website.
>> >> >>>>>>
>> >> >>>>>> Any thought? Mark
>> >> >>>>>
>> >> >>>>> Hi Mark,
>> >> >>>>>
>> >> >>>>> Thanks for bringing this to the list.  David recently posted a Draft
>> >> >>>>> brand management guideline document [1], which I think we should use
>> >> >>>>>in
>> >> >>>>> responding to this request (helping determine if it's reasonable and
>> >> >>>>> useful for the project with a real-live test case).
>> >> >>>>>
>> >> >>>>> I believe the relevant section is:
>> >> >>>>>
>> >> >>>>>  Sponsoring Events:
>> >> >>>>>
>> >> >>>>>    Sponsoring events can provide good visibility for the project,
>> >> >>>>> however it frequently
>> >> >>>>>    requires funds that the project does not have access to. Many
>> >> >>>>> outside organizations
>> >> >>>>>    wish to provide this type of visibility.
>> >> >>>>>
>> >> >>>>>    In addition to gaining the approval of ConCom the following is
>> >> >>>>> required:
>> >> >>>>>    * Sponsorship discussed and approved on the cloudstack-marketing
>> >> >>>>> list. Approval is given by the (P)PMC.
>> >> >>>>>    * Sponsorship must be provided with no additional affiliation -
>> >> >>>>>and
>> >> >>>>> only project provided marks used.
>> >> >>>>>    * At least one committer must be planning to represent the
>> >> >>>>>project.
>> >> >>>>>
>> >> >>>>>
>> >> >>>>> So given those draft requirements, obviously this is the first one
>> >> >>>>> (although we'll
>> >> >>>>> need to approve after discussion).  Can you comment on the
>> >> >>>>>affiliation
>> >> >>>>> question?  And
>> >> >>>>> is a committer going to be present?
>> >> >>>>>
>> >> >>>>> Thanks for working with us on this, as we are trying to get a handle
>> >> >>>>>on
>> >> >>>>> our project's
>> >> >>>>> brand management responsibilities.
>> >> >>>>>
>> >> >>>>> -chip
>> >> >>>>>
>> >> >>>>>
>> >> >>>>> [1]
>> >> >>>>>
>> >> >>>>>https://cwiki.apache.org/confluence/display/CLOUDSTACK/Trademark+Guide
>> >> >>>>>lin
>> >> >>>>> es+(DRAFT)
>> >> >>>>
>> >> >>>> I also realized that you mentioned the lanyard itself!  That triggers
>> >> >>>> another relevant section:
>> >> >>>>
>> >> >>>> Non-software goods
>> >> >>>>
>> >> >>>>   * Without explicit written permission, goods bearing any of the
>> >> >>>>   CloudStack marks may not be sold.
>> >> >>>>
>> >> >>>>   * Designs for non-software goods require both PMC approval and
>> >> >>>>   approval from trademarks@.
>> >> >>>>
>> >> >>>> Since this is a give-a-way, obviously it's not a for-sale item.
>> >> >>>> However, we're asking to approve the design (and trademarks@ would
>> >> >>>>need
>> >> >>>> to be involved as well).
>> >> >>>>
>> >> >>>> Thanks!
>> >> >>>>
>> >> >>>> -chip
>> >> >>>
>> >> >>>
>> >> >>> So this is a donation with no affiliation. All the donations I make are
>> >> >>> all for the sole purpose of promoting Apache CloudStack no other
>> >> >>> organization or strings attached. At each event I donate we'll have at
>> >> >>> least one committer (usually David Nalley or Joe Brockmeir). I also
>> >> >>>have
>> >> >>> reached out to some (non-Citrix) committers and offered to cover
>> >> >>>travel to
>> >> >>> make sure we are in compliance.
>> >> >>>
>> >> >>
>> >> >> Ack - thanks.
>> >> >>
>> >> >>>
>> >> >>> On the trademarks I just attended Shane's trademark talk at ApacheCon
>> >> >>>and
>> >> >>> the procedure as Shane C. explained it to me is:
>> >> >>>
>> >> >>> - Discussion here
>> >> >>> - Approval by PPMC (David tells me it has to be explicit not lazy
>> >> >>> consensus)
>> >> >>
>> >> >> Just to be specific, I think you covered the first concern (which is
>> >> >> affiliation and a committer being present), but how about the physical
>> >> >> lanyard?  We'd need to see what that will be, or what logo you would
>> >> >> use.
>> >> >>
>> >> >> I'm currently reserving judgement on "approval" until we see that
>> >> >> design (which I'm sure will be fine!, we're just trying to be complete
>> >> >> about things).
>> >> >>
>> >> >> Also, please note that we are going to start adding a (R) to the CS
>> >> >> logos going forward, so we'll probably want to ensure that any imagery
>> >> >> that you use has that included.
>> >> >>
>> >> >>> - Proposal to ConCom and then they'll kick it to Trademarks.
>> >> >>>
>> >> >>> I was planning on getting permission all the way though and cc'ing
>> >> >>> trademarks just for good measure.
>> >> >>>
>> >> >>
>> >> >> Please keep cloudstack-marketing@i.a.o CC'ed during those approvals, so
>> >> >> that we are aware of the status.
>> >> >>
>> >> >>> Also I had sent around a request for permission for the same kind of
>> >> >>> sponsorship for Devops Days in Austin
>> >> >>>
>> >> >>> http://devopsdays.org/events/2013-austin/
>> >> >>>
>> >> >>>
>> >> >>> And you guys gave permission there but I need to run that by ConCom
>> >> >>>too.
>> >> >>> Technically you are right, though it has to go to trademarks but from
>> >> >>>what
>> >> >>> Shane and Nick indicated Concom will route as appropriate until after
>> >> >>> CloudStack graduates then we need to go right to trademarks once we are
>> >> >>> done incubating.
>> >> >>
>> >> >> Great - glad that process got clarified.  Thanks.
>> >> >>
>> >> >>>
>> >> >>> Regards, Mark
>> >> >>>
>> >> >>>
>> >> >
>> >> >The design is simply the logo from the Apache CloudStack website. if they
>> >> >can do multi-color they would match the colors and if unicolor it would
>> >> >be white.
>> >> >
>> >> >http://incubator.apache.org/cloudstack/images/logo-sm.png
>> >> >
>> >> >However CloudStack is a word mark. The CloudStack logo is not a
>> >> >registered trademark, so if you want to add the R you can because of the
>> >> >word mark but you would need to trademark the actual logo to include a
>> >> >circle R. IANAL I just play one on the Internet.
>> >> >
>> >> >Mark
>> >>
>> >> Just trying to close the loop here I was going to give the following logo
>> >> with the   to the ChefConf guys
>> >>
>> >> http://tinypic.com/r/316on4n/6
>> >>
>> >> I made the logo black so you can see it on a white webpage but the printed
>> >> logo would be white on a blue lanyard. Logos would mirror what's on
>> >> CloudStack.org and link back to the CloudStack.org website.
>> >
>> > AFAIK, we're going to need to change that from cloudstack.org to
>> > cloudstack.apache.org.
>> >
>> > Can you wait until Monday-ish to send, so that we have cs.a.o up and
>> > running?
>> >
>>
>> cs.o redirects to i.a.o/cs and it's trivial to point it to cs.a.o
>>
>> Either way, should go to the same place.
>>
>
> Fair - Realizing though that branding guidelines are that we use the a.o
> address...  if it isn't displayed, then we can use either.
>
> Generally though, we should keep in mind the need to use cs.a.o going
> forward per [1].
>
> -chip
>
> [1] http://www.apache.org/foundation//marks/pmcs.html#websites

Good point - libcloud redirects - openoffice keeps a user-facing site
at its non-a.o domain.

--David