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From: Giles Sirett <giles.sirett@shapeblue.com>
To: "cloudstack-marketing@incubator.apache.org"
	<cloudstack-marketing@incubator.apache.org>
CC: "press@apache.org" <press@apache.org>
Subject: RE: Press release for our eventual graduation?
Thread-Topic: Press release for our eventual graduation?
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Date: Mon, 18 Mar 2013 15:54:09 +0000
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Sally

I'm happy to put together something as a first draft, based on the messagin=
g that you suggest for a graduation.

Everybody else on this list: hows best that we work together on this?: shal=
l I post some text on list in as a starting point  to solicit comments & re=
view BEFORE I get something to Sally ? or would folks rather that I work wi=
th Sally and then bring it back to this list ?

Any guidance accepted :-)


Kind Regards
Giles

D: +44 20 3603 0541 | M: +44 796 111 2055
Giles.Sirett@shapeblue.com


-----Original Message-----
From: Chip Childers [mailto:chip.childers@sungard.com]
Sent: 18 March 2013 15:41
To: Sally Khudairi
Cc: cloudstack-marketing@incubator.apache.org; press@apache.org
Subject: Re: Press release for our eventual graduation?

On Mon, Mar 18, 2013 at 03:28:26PM +0000, Sally Khudairi wrote:
> Hello, everyone --thanks for including us in your plans.
>
> With respect to formally announcing your graduation from the Incubator, y=
es, I am the one who will be working with you to get the message out.
>
> Some projects are media/message-savvy and send me their proposed draft fo=
r editing into the ASF format/tone and distribution, whilst others need me =
to do the whole thing for them (but help with providing key points/features=
, and collecting supporting quotes from the community). I still am the one =
to pull the trigger on the blogs, Twitter feed, and newswires.
>
> Seeing that Giles and Chip chomping at the bit, I suspect we'll be
> working together here :-)

Not chomping - just wanting to make sure that it's being handled. ;-)

>
> I must underscore that we need to work together here: some projects learn=
ed that the Board approved their resolution, went out and blogged and tweet=
ed their enthusiasm at becoming a TLP, then were confused when we didn't ga=
rner any media coverage when the press release was issued a few weeks later=
. The press don't report on "old" news, so we need to coordinate our timing=
. This is important.
>

Agreed. In fact, I'd suggest that we will probably want to prepare everythi=
ng on the cs-marketing list for whenever we do hear back from the board, an=
d then be sure to coordinate with you on the timing of the release.

We've generally sought to announce things on Tuesdays (This has been Joe's =
advice on things like release announcements), so we understand the value of=
 acting in a coordinated fashion.

I'm not sure how a project is notified of any board results, but if it goes=
 to cloudstack-private@i.a.o it will be easier to contain the news until an=
 official date (note that cloudstack-marketing@i.a.o is a public list).

> So having said all this, what's your timeframe?

Unknown. We sent our draft resolution to board@ on Sunday, but are not sure=
 if it made it onto this month's agenda or not yet.

> Do you want to send me a draft release based on earlier TLP announcements=
 such as:
>
> -
> https://blogs.apache.org/foundation/entry/the_apache_software_foundati
> on_announces39
> -
> https://blogs.apache.org/foundation/entry/the_apache_software_foundati
> on_announces35
> -
> https://blogs.apache.org/foundation/entry/the_apache_software_foundati
> on_announces34
>

I was hoping that the folks on cloudstack-marketing (Giles / Joe / others) =
would step up to do the draft first, and then work with you to ensure that =
it's appropriate.  We're a pretty large community, and it's always a good s=
ign when a community can self-organize around work like this.

>
> Thanks in advance for your help & enthusiasm. I look forward to working w=
ith you!
>
> Chat soon,
> Sally

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