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From David Nalley <da...@gnsa.us>
Subject Re: CloudStack Laynard Sponsorship at ChefConf#13
Date Thu, 21 Mar 2013 02:37:07 GMT
On Wed, Mar 20, 2013 at 10:07 PM, Mark Hinkle <Mark.Hinkle@citrix.com> wrote:
> On 3/7/13 8:05 PM, "Mark Hinkle" <Mark.Hinkle@citrix.com> wrote:
>
>
>>Reposting due to formatting problems with last reply..sorry for the
>>inconvenience.  Update is bottom-posted.
>>
>>On Feb 27, 2013, at 10:17 AM, Chip Childers <chip.childers@sungard.com>
>>wrote:
>>
>>> On Tue, Feb 26, 2013 at 06:25:20PM -0500, Mark Hinkle wrote:
>>>>
>>>> On 2/26/13 1:16 PM, "Chip Childers" <chip.childers@sungard.com> wrote:
>>>>
>>>>> On Tue, Feb 26, 2013 at 04:04:34PM -0500, Chip Childers wrote:
>>>>>> On Tue, Feb 26, 2013 at 02:39:53PM -0500, Mark Hinkle wrote:
>>>>>>> I have the Lanyard sponsorship for #ChefConf this year on April
>>>>>> 24-26: http://chefconf.opscode.com/
>>>>>>> I was planning on donating the sponsorship to Apache CloudStack
to
>>>>>> help raise the project profile I know we have quite a few Chef users
>>>>>>too.
>>>>>>> Basically we get the CloudStack logo on the lanyards and a 50
word
>>>>>> blurb for the ChefConf#13 website.
>>>>>>>
>>>>>>> Any thought? Mark
>>>>>>
>>>>>> Hi Mark,
>>>>>>
>>>>>> Thanks for bringing this to the list.  David recently posted a Draft
>>>>>> brand management guideline document [1], which I think we should
use
>>>>>>in
>>>>>> responding to this request (helping determine if it's reasonable
and
>>>>>> useful for the project with a real-live test case).
>>>>>>
>>>>>> I believe the relevant section is:
>>>>>>
>>>>>>  Sponsoring Events:
>>>>>>
>>>>>>    Sponsoring events can provide good visibility for the project,
>>>>>> however it frequently
>>>>>>    requires funds that the project does not have access to. Many
>>>>>> outside organizations
>>>>>>    wish to provide this type of visibility.
>>>>>>
>>>>>>    In addition to gaining the approval of ConCom the following is
>>>>>> required:
>>>>>>    * Sponsorship discussed and approved on the cloudstack-marketing
>>>>>> list. Approval is given by the (P)PMC.
>>>>>>    * Sponsorship must be provided with no additional affiliation
-
>>>>>>and
>>>>>> only project provided marks used.
>>>>>>    * At least one committer must be planning to represent the
>>>>>>project.
>>>>>>
>>>>>>
>>>>>> So given those draft requirements, obviously this is the first one
>>>>>> (although we'll
>>>>>> need to approve after discussion).  Can you comment on the
>>>>>>affiliation
>>>>>> question?  And
>>>>>> is a committer going to be present?
>>>>>>
>>>>>> Thanks for working with us on this, as we are trying to get a handle
>>>>>>on
>>>>>> our project's
>>>>>> brand management responsibilities.
>>>>>>
>>>>>> -chip
>>>>>>
>>>>>>
>>>>>> [1]
>>>>>>
>>>>>>https://cwiki.apache.org/confluence/display/CLOUDSTACK/Trademark+Guide
>>>>>>lin
>>>>>> es+(DRAFT)
>>>>>
>>>>> I also realized that you mentioned the lanyard itself!  That triggers
>>>>> another relevant section:
>>>>>
>>>>> Non-software goods
>>>>>
>>>>>   * Without explicit written permission, goods bearing any of the
>>>>>   CloudStack marks may not be sold.
>>>>>
>>>>>   * Designs for non-software goods require both PMC approval and
>>>>>   approval from trademarks@.
>>>>>
>>>>> Since this is a give-a-way, obviously it's not a for-sale item.
>>>>> However, we're asking to approve the design (and trademarks@ would
>>>>>need
>>>>> to be involved as well).
>>>>>
>>>>> Thanks!
>>>>>
>>>>> -chip
>>>>
>>>>
>>>> So this is a donation with no affiliation. All the donations I make are
>>>> all for the sole purpose of promoting Apache CloudStack no other
>>>> organization or strings attached. At each event I donate we'll have at
>>>> least one committer (usually David Nalley or Joe Brockmeir). I also
>>>>have
>>>> reached out to some (non-Citrix) committers and offered to cover
>>>>travel to
>>>> make sure we are in compliance.
>>>>
>>>
>>> Ack - thanks.
>>>
>>>>
>>>> On the trademarks I just attended Shane's trademark talk at ApacheCon
>>>>and
>>>> the procedure as Shane C. explained it to me is:
>>>>
>>>> - Discussion here
>>>> - Approval by PPMC (David tells me it has to be explicit not lazy
>>>> consensus)
>>>
>>> Just to be specific, I think you covered the first concern (which is
>>> affiliation and a committer being present), but how about the physical
>>> lanyard?  We'd need to see what that will be, or what logo you would
>>> use.
>>>
>>> I'm currently reserving judgement on "approval" until we see that
>>> design (which I'm sure will be fine!, we're just trying to be complete
>>> about things).
>>>
>>> Also, please note that we are going to start adding a (R) to the CS
>>> logos going forward, so we'll probably want to ensure that any imagery
>>> that you use has that included.
>>>
>>>> - Proposal to ConCom and then they'll kick it to Trademarks.
>>>>
>>>> I was planning on getting permission all the way though and cc'ing
>>>> trademarks just for good measure.
>>>>
>>>
>>> Please keep cloudstack-marketing@i.a.o CC'ed during those approvals, so
>>> that we are aware of the status.
>>>
>>>> Also I had sent around a request for permission for the same kind of
>>>> sponsorship for Devops Days in Austin
>>>>
>>>> http://devopsdays.org/events/2013-austin/
>>>>
>>>>
>>>> And you guys gave permission there but I need to run that by ConCom
>>>>too.
>>>> Technically you are right, though it has to go to trademarks but from
>>>>what
>>>> Shane and Nick indicated Concom will route as appropriate until after
>>>> CloudStack graduates then we need to go right to trademarks once we are
>>>> done incubating.
>>>
>>> Great - glad that process got clarified.  Thanks.
>>>
>>>>
>>>> Regards, Mark
>>>>
>>>>
>>
>>The design is simply the logo from the Apache CloudStack website. if they
>>can do multi-color they would match the colors and if unicolor it would
>>be white.
>>
>>http://incubator.apache.org/cloudstack/images/logo-sm.png
>>
>>However CloudStack is a word mark. The CloudStack logo is not a
>>registered trademark, so if you want to add the R you can because of the
>>word mark but you would need to trademark the actual logo to include a
>>circle R. IANAL I just play one on the Internet.
>>
>>Mark
>
> Just trying to close the loop here I was going to give the following logo
> with the   to the ChefConf guys
>
> http://tinypic.com/r/316on4n/6
>
> I made the logo black so you can see it on a white webpage but the printed
> logo would be white on a blue lanyard. Logos would mirror what's on
> CloudStack.org and link back to the CloudStack.org website.
>
>
> Regards, Mark
>

worksforme - thanks for circling back.

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