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From Giles Sirett <giles.sir...@shapeblue.com>
Subject RE: Press release for our eventual graduation?
Date Mon, 18 Mar 2013 17:59:53 GMT
OK, I'm going to get something together tomorrow. Will share on marketing list as soon as its
ready, then we can pass on to Sally once done


On the "how" to release, it sounds like, after the vote, that this is going to be drip fed
out through other channels and that theres nothing we could do to stop that.
Therefore, my suggestion is to announce as quickly as possible after the vote.  We should
create a PDF and wiki version of the release.


Kind Regards
Giles

D: +44 20 3603 0541 | M: +44 796 111 2055
Giles.Sirett@shapeblue.com




-----Original Message-----
From: Sally Khudairi [mailto:sk@apache.org]
Sent: 18 March 2013 16:42
To: Giles Sirett; cloudstack-marketing@incubator.apache.org
Cc: press@apache.org
Subject: Re: Press release for our eventual graduation?

Thanks so much, Giles.

I'm here if you need any help. I'll be traveling on Wednesday and unavailable Thursday morning
ET, but am otherwise flexible & happy to assist.

Cheers & chat soon,
Sally

= = = = =
vox +1 617 921 8656
aux +1 917 725 2133
skype sallykhudairi


----- Original Message -----
> From: Giles Sirett <giles.sirett@shapeblue.com>
> To: "cloudstack-marketing@incubator.apache.org"
> <cloudstack-marketing@incubator.apache.org>
> Cc: "press@apache.org" <press@apache.org>
> Sent: Monday, 18 March 2013, 11:54
> Subject: RE: Press release for our eventual graduation?
>
> Sally
>
> I'm happy to put together something as a first draft, based on the
> messaging that you suggest for a graduation.
>
> Everybody else on this list: hows best that we work together on this?:
> shall I post some text on list in as a starting point  to solicit
> comments & review BEFORE I get something to Sally ? or would folks
> rather that I work with Sally and then bring it back to this list ?
>
> Any guidance accepted :-)
>
>
>
> Kind Regards
> Giles
>
> D: +44 20 3603 0541 | M: +44 796 111 2055 Giles.Sirett@shapeblue.com
>
>
>
>
> -----Original Message-----
> From: Chip Childers [mailto:chip.childers@sungard.com]
> Sent: 18 March 2013 15:41
> To: Sally Khudairi
> Cc: cloudstack-marketing@incubator.apache.org; press@apache.org
> Subject: Re: Press release for our eventual graduation?
>
> On Mon, Mar 18, 2013 at 03:28:26PM +0000, Sally Khudairi wrote:
>>  Hello, everyone --thanks for including us in your plans.
>>
>>  With respect to formally announcing your graduation from the
>> Incubator,
> yes, I am the one who will be working with you to get the message out.
>>
>>  Some projects are media/message-savvy and send me their proposed
>> draft for
> editing into the ASF format/tone and distribution, whilst others need
> me to do the whole thing for them (but help with providing key
> points/features, and collecting supporting quotes from the community).
> I still am the one to pull the trigger on the blogs, Twitter feed, and newswires.
>>
>>  Seeing that Giles and Chip chomping at the bit, I suspect we'll be
>> working together here :-)
>
> Not chomping - just wanting to make sure that it's being handled. ;-)
>
>>
>>  I must underscore that we need to work together here: some projects
>> learned
> that the Board approved their resolution, went out and blogged and
> tweeted their enthusiasm at becoming a TLP, then were confused when we
> didn't garner any media coverage when the press release was issued a
> few weeks later. The press don't report on "old" news, so we need to coordinate our timing.
> This is important.
>>
>
> Agreed. In fact, I'd suggest that we will probably want to prepare
> everything on the cs-marketing list for whenever we do hear back from
> the board, and then be sure to coordinate with you on the timing of the release.
>
> We've generally sought to announce things on Tuesdays (This has been
> Joe's advice on things like release announcements), so we understand
> the value of acting in a coordinated fashion.
>
> I'm not sure how a project is notified of any board results, but if it
> goes to cloudstack-private@i.a.o it will be easier to contain the news
> until an official date (note that cloudstack-marketing@i.a.o is a public list).
>
>>  So having said all this, what's your timeframe?
>
> Unknown. We sent our draft resolution to board@ on Sunday, but are not
> sure if it made it onto this month's agenda or not yet.
>
>>  Do you want to send me a draft release based on earlier TLP
>> announcements
> such as:
>>
>>  -
>>
>> https://blogs.apache.org/foundation/entry/the_apache_software_foundat
>> i
>>  on_announces39
>>  -
>>
>> https://blogs.apache.org/foundation/entry/the_apache_software_foundat
>> i
>>  on_announces35
>>  -
>>
>> https://blogs.apache.org/foundation/entry/the_apache_software_foundat
>> i
>>  on_announces34
>>
>
> I was hoping that the folks on cloudstack-marketing (Giles / Joe /
> others) would step up to do the draft first, and then work with you to
> ensure that it's appropriate.  We're a pretty large community, and
> it's always a good sign when a community can self-organize around work like this.
>
>>
>>  Thanks in advance for your help & enthusiasm. I look forward to
>> working
> with you!
>>
>>  Chat soon,
>>  Sally
>
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This email and any attachments to it may be confidential and are intended solely for the use
of the individual to whom it is addressed. Any views or opinions expressed are solely those
of the author and do not necessarily represent those of Shape Blue Ltd or related companies.
If you are not the intended recipient of this email, you must neither take any action based
upon its contents, nor copy or show it to anyone. Please contact the sender if you believe
you have received this email in error. Shape Blue Ltd is a company incorporated in England
& Wales. ShapeBlue Services India LLP is operated under license from Shape Blue Ltd. ShapeBlue
is a registered trademark.


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