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From Joe Brockmeier <...@zonker.net>
Subject Re: [DISCUSS] Draft trademark guidelines
Date Wed, 27 Feb 2013 19:10:56 GMT
On Tue, Feb 26, 2013, at 02:34 PM, David Nalley wrote:
> Hi folks,
> 
> Sorry for spamming two lists.
> 
> We've been drafting some guidelines and had them reviewed by
> trademarks@ - and wanted to get them out in public for comment and
> discussion.
> 
> Draft is here:
> https://cwiki.apache.org/confluence/display/CLOUDSTACK/Trademark+Guidelines+(DRAFT)

So, we're currently missing any guidance on brand usage, not modifying
the logo, etc. 

I've added a bit under the domains section, as I'm generally not a fan
of sending people scouring multiple docs for a simple answer. (Which is,
generally in this case, "no".) 

Under non-software goods:

"Without explicit written permission, goods bearing any of the
CloudStack marks may not be sold."

Are we explicitly allowing people to manufacture CloudStack-branded swag
to give away? What about co-mingling CloudStack with other marks, etc.?
(e.g., a design that mingles the CloudStack mark with a company logo
which might infer some kind of association between CloudStack and that
company?)

I'd like change the current language to:

"Merchandise bearing the CloudStack marks must be explicitly approved in
writing if it is to be sold or given away for promotional purposes. A
design must only be approved one time - it is not necessary to seek
approval to reprint/recreate new merchandise with a design that has been
approved, so long as the permission has not been revoked." 

Suggestions to this language welcome, but what I want to prevent is use
of CloudStack with third party logos where a company/organization is
promoting some proprietary product by giving away - but not selling -
merchandise. 

I don't want us to have unreasonable burdens, such as having to seek
approval every time a company reprints an approved design, or makes a
very minimal change to the design, such as printing a CloudStack jersey
with the names of contributors or something - where technically adding a
different name would be a "change" to the design.

We should also consider having approved designs that anyone could use to
print t-shirts or similar without having to seek approval so long as the
design is used as-is. Do we care if someone starts up a side business
selling CloudStack shirts?

Best,

jzb
-- 
Joe Brockmeier
jzb@zonker.net
Twitter: @jzb
http://www.dissociatedpress.net/

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