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From <kdam...@apache.org>
Subject RE: [DISCUSS] Draft trademark guidelines
Date Wed, 27 Feb 2013 19:37:25 GMT
I think I remember an instance of a particularly coloured T-shirt that
violated many of these points of concern.

I'm glad we are formalizing the usage rights/rules around our trademark and
logo.

About the last point, I don't care myself if someone sells CloudStack
shirts, I care more about the integrity of the brand and ensuring we as a
community reserve the right to review such designs and print materials.

Thanks

-Kelcey


>-----Original Message-----
>From: Joe Brockmeier [mailto:jzb@zonker.net]
>Sent: Wednesday, February 27, 2013 11:11 AM
>To: cloudstack-dev@incubator.apache.org; cloudstack-
>marketing@incubator.apache.org
>Subject: Re: [DISCUSS] Draft trademark guidelines
>
>On Tue, Feb 26, 2013, at 02:34 PM, David Nalley wrote:
>> Hi folks,
>>
>> Sorry for spamming two lists.
>>
>> We've been drafting some guidelines and had them reviewed by
>> trademarks@ - and wanted to get them out in public for comment and
>> discussion.
>>
>> Draft is here:
>>
>https://cwiki.apache.org/confluence/display/CLOUDSTACK/Trademark+Guid
>e
>> lines+(DRAFT)
>
>So, we're currently missing any guidance on brand usage, not modifying the
>logo, etc.
>
>I've added a bit under the domains section, as I'm generally not a fan of
>sending people scouring multiple docs for a simple answer. (Which is,
>generally in this case, "no".)
>
>Under non-software goods:
>
>"Without explicit written permission, goods bearing any of the CloudStack
>marks may not be sold."
>
>Are we explicitly allowing people to manufacture CloudStack-branded swag to
>give away? What about co-mingling CloudStack with other marks, etc.?
>(e.g., a design that mingles the CloudStack mark with a company logo which
>might infer some kind of association between CloudStack and that
>company?)
>
>I'd like change the current language to:
>
>"Merchandise bearing the CloudStack marks must be explicitly approved in
>writing if it is to be sold or given away for promotional purposes. A
design
>must only be approved one time - it is not necessary to seek approval to
>reprint/recreate new merchandise with a design that has been approved, so
>long as the permission has not been revoked."
>
>Suggestions to this language welcome, but what I want to prevent is use of
>CloudStack with third party logos where a company/organization is promoting
>some proprietary product by giving away - but not selling - merchandise.
>
>I don't want us to have unreasonable burdens, such as having to seek
>approval every time a company reprints an approved design, or makes a very
>minimal change to the design, such as printing a CloudStack jersey with the
>names of contributors or something - where technically adding a different
>name would be a "change" to the design.
>
>We should also consider having approved designs that anyone could use to
>print t-shirts or similar without having to seek approval so long as the
design is
>used as-is. Do we care if someone starts up a side business selling
CloudStack
>shirts?
>
>Best,
>
>jzb
>--
>Joe Brockmeier
>jzb@zonker.net
>Twitter: @jzb
>http://www.dissociatedpress.net/


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