Ah! Thank you.
Explained better here: http://www.slideshare.net/benjaminblack/introduction-to-cassandra-replication-and-consistency

On Tue, May 4, 2010 at 8:38 PM, Robert Coli <rcoli@digg.com> wrote:
On 5/4/10 7:16 AM, Jonathan Shook wrote:
I may be wrong here. Someone please correct me if I am.

The ability to set the replication factor on inserts and gets allows you to decide when (if) and how much (little) to pay the price for consistency.
You mean "Consistency Level", not "Replication Factor."