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From Suresh Marru <sma...@cs.indiana.edu>
Subject Re: Logo Contest
Date Wed, 25 May 2011 11:19:57 GMT
Hi Barbara,

Can you please change the color of the elephant to white? May be you colored it to have a
contrast from background, but Airavata has to be milky white. 

I am having second thoughts on the border as it is showing up too prominently, but lets wait
what others think as well.

Suresh

On May 25, 2011, at 7:14 AM, Suresh Marru wrote:

> Here is an email from Barbara:
> 
> https://issues.apache.org/jira/secure/attachment/12480397/airavatabannerdraft.jpg
> 
> --
> Hello all,
> 
> After taking into account your suggestions for the logo based on the Doodle Suresh put
out last week, I've created a draft banner (attached).
> 
> In terms of the actual icon, remember that most OSes actually display the name of the
program on their own, so that should be picture-only, no text.  I will work on that last after
we get a final banner with logo done and cleaned up.
> 
> Barbara Hallock
> 
> 
> On May 17, 2011, at 9:38 AM, Suresh Marru wrote:
> 
>> Hi All,
>> 
>> I think the consensus (with the limited votes on doodle poll) is to have to the straight
faced elephant and blueish color. Of course the cartoonish elephant is preferred by every
one, but we need a contribution of a 3 faced while elephant cartoon. If not the popular alternative
seems to be the straight faced one Barbara used already. 
>> 
>> I tried to combine the suggestions so far (from the old google group discussion and
doodle poll):
>> 
>> The elephants and color shades from http://dementedpants.imgur.com/8M1H3#gWYP5 the
blue and gold border as in http://dementedpants.imgur.com/8M1H3#bKHj9, the word "airavata"
on the bottom as in - http://dementedpants.imgur.com/8M1H3#i2MsA. I have seen lot of negatives
 on the current placements of the feather may be because the feather is at elephant's feet.
I haven't seen any suggestions on placement of feather though. It will be great if the trunk
can lift the feather up, if not placing it on the forehead in some manner might be a possibility.

>> 
>> For web page banner one illustration I can think of is like http://dementedpants.imgur.com/8M1H3#gWYP5
with a big feather falling from top or slanted from bottom of the word airavata. 
>> 
>> Any other suggestions?
>> 
>> Suresh
>> 
>> On May 13, 2011, at 10:57 AM, Suresh Marru wrote:
>> 
>>> Hi All,
>>> 
>>> Please submit any logo suggestions so we can gather all the proposals and start
a vote on. Thanks to Barbara Hallock for volunteering and proposing the drafts at http://dementedpants.imgur.com/8M1H3#gvPwK.
Barbara suggested us to narrow down some choices which will help her propose more focused
logos. If you have logo preferences, can you please vote on - http://doodle.com/n7wnkqku9mdgrknr
>>> 
>>> I am recapping an old thread before the mailing list was crated:
>>> 
>>> Thanks,
>>> Suresh
>>> 
>>> ----
>>> 
>>>> On Thu, May 5, 2011 at 12:28 AM, Suresh Marru <smarru@cs.indiana.edu>
wrote:
>>>>> On May 4, 2011, at 10:40 PM, Thilina Gunarathne wrote:
>>>>> 
>>>>> I also like http://dementedpants.imgur.com/8M1H3#gvPwK, but I
>>>>> personally prefer it to be bit more informal and soft on the edges
>>>>> (not sure whether being bit informal fits well with the meaning of
>>>>> Airavata).  In the current format,the placing of the feather does not
>>>>> look right...
>>>>> 
>>>>> Some pun: If we want to have the airavata software only serve the academic
>>>>> community then we can have the elephants dress up in shorts and t-shirts
or
>>>>> we can let it to be ready for a swim. If we want to reach out to corporate
>>>>> audience, the side facing elephant;'s business casual might be a good
fit.
>>>>> In presentations and client pitch-in's, we can put back the grander suite
it
>>>>> originally had :)
>>>>> Thilina, from a mythological perspective Airavata is the vehicle of lord
>>>>> Indra (http://en.wikipedia.org/wiki/Indra). I am not sure of the informal
>>>>> nature of the meaning but to my knowledge Airavata is not inside temples
or
>>>>> directly prayed like Nandi(http://en.wikipedia.org/wiki/Nandi_(bull)).
Other
>>>>> than the soft edges, I am not sure how we can make the front faced elephants
>>>>> informal.
>>>>> Thanks,
>>>>> Suresh
>>>>> 
>>>>> thanks,
>>>>> Thilina
>>>>> 
>>>>> On Wed, May 4, 2011 at 9:49 PM, Raminderjeet Singh <rsandhu1@gmail.com>
>>>>> wrote:
>>>>> 
>>>>> They all are nice. i like this as logo
>>>>> http://dementedpants.imgur.com/8M1H3#gvPwK and
>>>>> http://dementedpants.imgur.com/8M1H3#gWYP5 as banner (need to unify the
>>>>> color).
>>>>> 
>>>>> On May 4, 2011, at 9:06 PM, Chathura Herath wrote:
>>>>> 
>>>>> I like http://dementedpants.imgur.com/8M1H3#i2MsA move the feather to
the
>>>>> trunk.
>>>>> 
>>>>> On Wed, May 4, 2011 at 9:01 PM, Marlon Pierce <marpierc@gmail.com>
wrote:
>>>>> 
>>>>> -----BEGIN PGP SIGNED MESSAGE-----
>>>>> 
>>>>> Hash: SHA1
>>>>> 
>>>>> I like this one: http://dementedpants.imgur.com/8M1H3#i2MsA  But perhaps
>>>>> 
>>>>> add the yellow trim around the surrounding lotus as in the first one,
>>>>> 
>>>>> http://dementedpants.imgur.com/8M1H3#bKHj9
>>>>> 
>>>>> 
>>>>> Marlon
>>>>> 
>>>>> 
>>>>> On 5/4/11 8:53 PM, Suresh Marru wrote:
>>>>> 
>>>>> Hi All,
>>>>> 
>>>>> Barabara has put together a set of new logos for every one's comments
-
>>>>> http://dementedpants.imgur.com/8M1H3#gvPwK
>>>>> 
>>>>> This is stil work in progress and is yet to finish some more ideas, but
all
>>>>> suggestions so far have been extremely valuable, so please keep them
coming.
>>>>> Also, if you are opposed to any particular logo and intend to vote -1
in the
>>>>> future, please indicate the image number now itself. This will help others
>>>>> narrowing down choices.
>>>>> 
>>>>> Suresh
>>>>> 
>>>>> On May 4, 2011, at 12:18 AM, Suresh Marru wrote:
>>>>> 
>>>>> I did not realize the herd of elephant logos in Apache :-)  (hadoop,
mahout
>>>>> and all hadoop related projects)
>>>>> 
>>>>> I agree that we should not confuse with hadoop, but having a related
logo
>>>>> may not be a bad thing. In order to shrug of inertia from Scientific
use
>>>>> cases, we will anyway need to compliment the Grid abstractions, overlaying
>>>>> airavata over Hadoop.
>>>>> 
>>>>> Hi Barbara,
>>>>> 
>>>>> I hope you are getting these emails and watching the detailed comments.
>>>>> Going with Ross's theory of not having too much details, drawing a simple
>>>>> three-headed elephant (taking ideas from the sculptures you showed me)
might
>>>>> be a possibility. Some examples:
>>>>> 
>>>>> http://en.wikipedia.org/wiki/File:Flag_of_Laos_(1952-1975).svg
>>>>> 
>>>>> http://www.shutterstock.com/pic-27249871/stock-photo-three-headed-elephant-statue.html
>>>>> 
>>>>> Since we have a opposition for red, can we try royal blue as the background?
>>>>> Or any brighter color which stands out the milky white elephant and the
>>>>> apache feather.
>>>>> 
>>>>> I searched for some phrases representing Airavata which might help your
>>>>> thinking: "Elephant of Clouds", "Airavata has four tusks and seven trunks
>>>>> and is spotless white", "The derivation of this name is referred to the
word
>>>>> lravat, signifying, produced from water",
>>>>> 
>>>>> Thanks for the help,
>>>>> 
>>>>> Suresh
>>>>> 
>>>>> 
>>>>> On May 3, 2011, at 5:55 PM, Ross Gardler wrote:
>>>>> 
>>>>> This is a great first draft. A few comments (by now the Airavata team
will
>>>>> have have learned I always have something to say ;-)
>>>>> 
>>>>> Red is a very angry colour. I agree with Suresh that this might be a
bit
>>>>> much
>>>>> 
>>>>> As a logo it has way too much detail. I had to look very carefully to
figure
>>>>> out what it was all about. My eye kept being drawn to the saddle beauty
of
>>>>> the saddle, I didn't even see the elephant to start with.
>>>>> 
>>>>> When I did see the Elephant something was "not right". After a while
I
>>>>> noticed it had three heads but this is really hard to see as the rightmost
>>>>> head is hidden behind the ear and in the saddle.
>>>>> 
>>>>> Finally, the shading and detail in the elephant means that it's hard
to
>>>>> gather it all in with a quick scan which is all a logo usually gets.
>>>>> 
>>>>> I suspect this would look fantastic at ten times the size and on a mouse
mat
>>>>> (does anyone use them now).
>>>>> 
>>>>> I'm also a little concerned that the use of the elephant in this form
might
>>>>> confuse Airavata and Hadoop (http://hadoop.apache.org/). I think it's
>>>>> sufficiently different in style, but the concept might be a little too
>>>>> close.
>>>>> 
>>>>> Having said all that I like the idea of this logo. Personally I think
it
>>>>> should be simpler (something that works well in a block graphic on a
t-shirt
>>>>> for example). And the three headed aspect needs to be clearer.
>>>>> 
>>>>> Perhaps we should just have the elephants three heads facing out of the
page
>>>>> (i.e. central head looking straight at us, left one looking over our
left
>>>>> shoulder and right over the right shoulder).
>>>>> 
>>>>> Finally, unlike Suresh I really like the subtlety of the Apache feather
as
>>>>> an earing. Nice touch.
>>>>> 
>>>>> Ross
>>>>> 
>>>>> On 03/05/2011 22:30, Suresh Marru wrote:
>>>>> 
>>>>> Hi Barbara,
>>>>> 
>>>>> Thank you for coming up with a logo in such a short time, its amazing.
I
>>>>> 
>>>>> was really impressed the way you were doing your home work going through
>>>>> 
>>>>> all existing apache projects and reading through the project proposal
>>>>> 
>>>>> and also the stories of Airavata elephants.
>>>>> 
>>>>> I am cc'ing the group for comments. I can see that you tried to stick
to
>>>>> 
>>>>> the colors of the elephant saddle. I really like font style but I am
>>>>> 
>>>>> little worried that the web page might look too reddish. Also the
>>>>> 
>>>>> feather is buried in the grander of the saddle and is not prominent.
But
>>>>> 
>>>>> I am not a creative person and will let others comment.
>>>>> 
>>>>> Just to give you a heads up on the process, we will just take comments
>>>>> 
>>>>> and iterate through the logs. By early next week or so, we should have
>>>>> 
>>>>> public mailing list setup and we will forward this discussion there and
>>>>> 
>>>>> also call for other designs. Once we have some draft designs will call
>>>>> 
>>>>> for a voting.
>>>>> 
>>>>> I think it might be better to hold of on CSS until early next week, so
>>>>> 
>>>>> we will not waste your time twice. We still need to have a discussion
on
>>>>> 
>>>>> the chosen web page publishing tools. It might be similar to the Rave
>>>>> 
>>>>> project I showed you, but will need to confirm.
>>>>> 
>>>>> Thanks for your time and effort,
>>>>> 
>>>>> Suresh
>>>>> 
>>>>> 
>>>>> Begin forwarded message:
>>>>> 
>>>>> *From: *"Hallock, Barbara Lynn via RT" <rtcs-web@rtinfo.indiana.edu
>>>>> 
>>>>> <mailto:rtcs-web@rtinfo.indiana.edu>>
>>>>> 
>>>>> *Date: *May 3, 2011 4:50:54 PM EDT
>>>>> 
>>>>> *To: *smarru@cs.indiana.edu <mailto:smarru@cs.indiana.edu>
>>>>> 
>>>>> *Subject: **[RAC RT #53837] Logo Request for a Graphics Designer*
>>>>> 
>>>>> *Reply-To: *rtcs-web@rtinfo.indiana.edu
>>>>> 
>>>>> <mailto:rtcs-web@rtinfo.indiana.edu>
>>>>> 
>>>>> Suresh,
>>>>> 
>>>>> First, thanks for taking the time to meet with me in person.
>>>>> 
>>>>> I have come up with a first draft for the Airavata logo which
>>>>> 
>>>>> incorporates the three-headed elephant you like and also the Apache
>>>>> 
>>>>> feather.
>>>>> 
>>>>> One note is that this is a fairly wide graphic. I've designed it with
>>>>> 
>>>>> the web in mind, but it can easily be cropped to just the elephant (I'll
>>>>> 
>>>>> include a black and white version of just the graphic with the final
>>>>> 
>>>>> product when it's finished, if you would like.)
>>>>> 
>>>>> Barb
>>>>> 
>>>>> Please let me know what the group thinks about it / would like changed
/
>>>>> 
>>>>> etc. I will start on the web page / css first thing tomorrow.
>>>>> 
>>>>> Barb
>>>>> 
>>>>> UITS Research Technologies
>>>>> 
>>>>> Core Services
>>> 
>>> 
>> 
> 


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