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From Ben Hyde <>
Subject Re: story posted
Date Wed, 05 Feb 2003 15:25:48 GMT
Putting on my PR hat - we could do a better job of getting out 'talking 
points' ducks in line.  Like Greg says that kind of marketing outreach 
is not us.  All the points Greg touched on in that article should be in 
our talking points and there are more!

There should be 3-5 points we make every-time about why 2.0 is the 
cat's pajamas.

Unlike a commercial vendor we aren't caught between the rock and a hard 
place that forces vendors to trade off forcing users to go thru upgrade 
hell to assure they can pull down some more revenue.  We get to build 
what we hope is a better thing and if it is people will migrate to it.

We should not ever complain that other large constituencies haven't 
'gotten with the program.'  We should always talk about how it's hard 
for these large constituencies to move, to reengineer.  Boy we have 
sympathy for it.   We work with them.  We respect them.

Unlike a commercial vendor, we do not have an end-of-life plan for 1.3. 
  We do no intend to have one.  As long as people want to work on it, 
more power to them!  Nobody should every be embarrassed that they 
haven't switched to 2.0.  Try it, you'll like it.

There is a fun transition in progress.  The 1.3 crowd had a lot of 
people who were very passionate about operational focus - i.e. apache 
embedded as a component in a large complex system of other junk 
(people, business, middleware, whatever).  Overtime that assured that 
it aligned nicely with the needs of the people that run real websites.

The 2.0 crowd is more inward looking, very expert in how to engineer 
the web server engine.  When the 2.0 enterprise emerged a lot of 1.3 
folks wandered off, the refactoring work wasn't what they were 
passionate about.   As 2.0 is adopted by the operational crowd we will 
see more contributors with those passions returning.  They will help to 
make adoption and upgrade easier.  They will help to polish the beast 
into something that is fits their needs better and better.

Some of the rough going around the heavy weight complementary products 
(the middleware, the platforms, the larger sites, etc) is tied to that, 
or at least analogous to that.

   - ben

"Upgrade - the most frightening word in modern computing."

On Tuesday, February 4, 2003, at 09:31 PM, Greg Stein wrote:

> A while back, I received an interview request for a story on Apache 
> 2.0 and
> its adoption. I think that it turned out quite well, and the author 
> appeared
> to give a fair treatment overall.
> Check out the story at:
> Some questions for thought: if we start banging out versions right and 
> left,
> then will people actually upgrade? Are we doomed to live with 1.3 
> forever?
> Or do we have to stick with today's architecture to support binary
> compatibility for N years?
> Cheers,
> -g
> -- 
> Greg Stein,

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