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From Dmitry Serebrennikov <dmitr...@earthlink.net>
Subject Re: Apache Booth At JavaOne
Date Sat, 11 Jun 2005 18:51:39 GMT
I just put together a simple mockup of this kind of a flyer. Please take 
a look at

What do you think?

Dmitry Serebrennikov wrote:

> Greetings,
> Here's an idea that occurred to me yesterday after reading Geir's post 
> about booth at Java ONE. I think this is a good opportunity, but needs 
> more thoughts.
> You know how James Gosling keeps saying that Sun's customers tell them 
> they would run for the hills if Java was opensourced, etc., etc.? 
> Well, JavaOne is a gathering of just these types of customers, and 
> they will be walking around the pavilion, possibly stopping by the 
> Apache booth. What an opportunity to validate (and hopefully disprove) 
> that assertion! If we could just come up with a way to poll people as 
> they stop by the booth, we might have an excellent argument to 
> counteract Gonsling's FUD/misunderstanding (whichever it is).
> Not only that, but at the same time we could actually educate people 
> on (a) what OSS is *really* all about, (b) what Apache and Harmony's 
> intentions are for Java (no incompatibility, just improvement), (c) 
> about work that has already been done by other OSS projects in the 
> Java VM field (gcj, classpath, etc).
> Without the booth, there will be a few people that come the 
> OSS-related sessions, fewer still will be at the Harmony session. But 
> the booth changes things. If we conduct this kind of poll at the 
> booth, and generate buzz about the booth at the sessions, we could 
> reach vastly more people! Of course the booth is meant to be shared 
> between all Java-related Apache projects, but isn't Harmony kind of an 
> overriding umbrella that relates to and benefits all of these 
> projects? Logically, it makes sense to have Harmony represented at the 
> booth at all times, even if politically this may require negotiation. 
> But maybe having a poll station and a stand with questions (see 
> below), even as the rest of the booth is devoted to other topics, 
> wouldn't be that difficult?
> Isn't this an exciting opportunity? What I envision is something like 
> this. Like I said, this requires more thought on exactly how to do this.
> We present people with a series of questions, maybe 3 or 4, designed 
> to spark their interest and explain benefits of a fully-compatible OSS 
> Java implementation to them. At the end, we ask - Would you support an 
> open source Java implementation that delivered the above? Yes / No. 
> This could be printed on a largish poster so that people see it over 
> the heads of others and also printed on postcard-sized sheets of 
> paper. Under the poster and next to these postcards we put two 
> fishbowls with big "Yes" and "No" scotch-taped to them. They grab the 
> postcard, mark off their answer, fill in a comment if they want, and 
> drop it in the right bowl. It might be good to ask for their name and 
> org, but I'm not sure. Having that would help with legitimacy, but 
> it's too much work to fill out and will cause lots of work for us to 
> sort though anyway.
> I don't suppose we are going to have one of those card readers there, 
> will we? I think they cost extra.
> Now, the postcards have an additional benefit. It's a matter of funds 
> to print more of them, but the more we have, the more we can use them. 
> We can distribute them at the entrance, cafeteria, etc. We can 
> distribute them at sessions. The cards would also have the booth 
> number on them to draw people in. They could even be as small as 
> business cards, but they will be hard to see then. This would also 
> just draw people to the Apache booth in general, so other projects 
> might even be interested in supporting this idea as well.
> So, what about the questions? Here are some ideas.
> At the top, in large font, a big draw-in header. Something like: Is 
> Open Source Java a Good Thing?
> Then something like this:
> <bold>Have you ever found a bug in Java that broke your application?
>           You could have just fixed it, but had to work around it 
> instead?</bold>
> OSS Java will not only let you fix it and distribute your code with 
> your application, but you would benefit from other people making such 
> fixes, while you can just focus on your work and stop wasting time on 
> workarounds!
> <bold>Do you work with a platform that Sun's Java does not support?
>           Have you ever wished that someone would just write a good 
> JVM for it?</bold>
> OSS Java with a vibrant community will provide an incentive to do just 
> this. Because codebase is shared and understood by many people, the 
> cost of adding a new platform becomes smaller over time, while the 
> benefits become larger!
> .....
> It needs a third one, but I can't think of one right now. I think we 
> absolutely need to emphasize rigorous compatibility. But I can't think 
> of how to put that in this format at the moment. Thoughts? Comments? 
> What other benefits do we want to highlight?
> Regards
> Dmitry
> Geir Magnusson Jr. wrote:
>> All,
>> The ASF will have a booth at JavaOne this year.  We will be staffing  
>> the booth with projects, each project there for 2 hours or so to 
>> tell  people about the project and the ASF in general.
>> If anyone would like to volunteer to help out, add your name here :
>> http://wiki.apache.org/jakarta/ApacheAtJavaOne2005
>> geir

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