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From "Shane Curcuru (JIRA)" <j...@apache.org>
Subject [jira] Commented: (HADOOP-7020) establish a "Powered by Hadoop" logo
Date Fri, 05 Nov 2010 17:56:47 GMT

    [ https://issues.apache.org/jira/browse/HADOOP-7020?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=12928711#action_12928711

Shane Curcuru commented on HADOOP-7020:

One question to think about is: what is the actual incidence of "informed consumer" association
between the hard-hatted elephant head logo with Cloudera?  I.e. was it really downloaded by
a fair number of users, and was it used in an obvious way on the Cloudera website for a notable
period of time?

The fundamental question from the trademarks@ point of view is the likely association in the
minds of normal users and consumers of our software, not those of us already familiar with

That being said, a logo also needs to fit with the community, so if its causing this much
controversy, then from the community health point of view... just pick something else.

Design choice is clearly up to the PMC.  From the trademarks@ point of view, the Powered By
logo should certainly echo the Hadoop product logo, but have a clear overlay or change to
the logo to also make it clearly distinct from the main logo is important.  We don't particularly
need to have a feather in the logo, but it's OK to add it if the PMC really wants to.

Personally, I'd suggest style-wise something that features more of the whole Hadoop elephant
than just the head: maybe the elephant pushing something, or looking through a frame, or something
like that.

Note that coming up with a couple of different formats for use in different styles is highly

> establish a "Powered by Hadoop" logo
> ------------------------------------
>                 Key: HADOOP-7020
>                 URL: https://issues.apache.org/jira/browse/HADOOP-7020
>             Project: Hadoop Common
>          Issue Type: Improvement
>          Components: documentation
>    Affects Versions: site
>            Reporter: Doug Cutting
>            Assignee: Doug Cutting
>             Fix For: site
>         Attachments: powered-by-hadoop-small.png, powered-by-hadoop.png
> We should agree on a Powered By Hadoop logo, as suggested in:
> http://www.apache.org/foundation/marks/pmcs#poweredby

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