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From Carlos Rovira <carlos.rov...@codeoscopic.com>
Subject Re: Royale Logo
Date Mon, 25 Sep 2017 18:10:42 GMT

many thanks for the feedback. Very valuable and is great in order for me to
know the direction we all want for the logo. I'll try to put some thoughts
on various things exposed in the thread:

1.- The creative process is, in my experience an iterative one. As much
iterations, you should get a better result. So I'm not done for the final
logo yet, but is great to see it's on the right track.

2.- Apache could fit in the logo, as we did with Apache Flex, or as we see
in examples posted. I see it with same but small font. Or as Alex said "by
Apache" or something like that. I prefer not confuse the logo with the text
since this should end in less clear results.

3.- For colors, some of you pointed to have the multicolor as in Apache
Flex. While I try to figure it is dificult to see It in my head since this
logo is more simple than the other one. I think we don't need such
reference to Apache Flex. Moreover we want to create something from scratch
and one of the initial motivations was get rid of the Flex brand since we
want to compete in the new world of actual frameworks.

4.- Regarding efforts, and as I mention in the first point, is normal to go
for other parts (web site part) and build those other pieces that can help
to iterate more this one, and the same for those other parts until we feel
we reach a good state.

5.- The first two versions (with dashed line) was only showed to show you
wireframe design lines. That should not be used (maybe some in that line
could be used for a "labs" part on our site, or something like that). My
intention was only to show the creative process.

6.- As Harbs I prefer logos as simple as possible. I think this one is "on
the limits", and maybe I could propose another one more simple but with
less meaning. Must to think about it.

7.- The final one with gradients is only and example of finish. I could
iterate over it, or change it completely depending on the rest of the web.
I depends totally on the final web design. the other ones (black over
white, white over black, outlined, ....) are needed to use in specific
cases, pages, footers, menus, or things like that)

8.- I'll have the TM into account for final version

So, many thanks again for your comments. My plans in the next days are to
continue in other task (web site design), and will come again over the logo
to continue refinement and propose a final one. I'll continue to showing
things as I can depending on my progress.


2017-09-25 19:30 GMT+02:00 Alex Harui <aharui@adobe.com.invalid>:

> On 9/25/17, 9:27 AM, "Alex Harui" <aharui@adobe.com.INVALID> wrote:
> > or
> >that trick where a line or curve in the artwork is actually composed of
> >small type, and things like that.
> FWIW, Here's an example of what I meant above:
> https://lh4.googleusercontent.com/-K5rWzpO9gsc/UAEzmL8Pv4I/
> f7sTioE/s2016/TypographicBicycle_AARLINE_14x8.5%5B1%5D.png
> The bottom "line" of our crown logo could be the string "Apache Software
> Foundation".
> -Alex



Carlos Rovira

Director General

M: +34 607 22 60 05



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