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From Alex Harui <aha...@adobe.com>
Subject Re: "Powered By Apache" logo
Date Wed, 15 Oct 2014 05:11:06 GMT


On 10/14/14, 9:11 PM, "Deepak MS" <megharajdeepak@gmail.com> wrote:

>Okay. So what is the next step now?
Maybe a bit more discussion.

>Are we planning to send the new design to them? Or do we need any more
>changes in new design?
I am not any good at visual design, so I don’t know what is possible and
how much time folks have.  My instincts say that spending a few more
emails on this thread to try to nail a design that satisfies everyone who
has said something negative so far would be worth it, but I’m not the one
who is making the new artwork.  If we think it will be more efficient just
to see if the ASF is open to changing the outer ring, I will go and ask,
but usually folks will want to see how much better it will look if
changed, which is why I think we should try to nail a “perfect” design.

So far, I’ve heard about the rotation of the stars, then what I’ll call
the “y” position of the two stars, plus someone pointed out some kerning
issues, which I think reference the difference in inter-character spacing
between “Powered By” vs “Apache” (“Apache” has more space between the
letters).

If you or someone can come up with a design that tightens the
inter-character spacing in “Apache” we can see how that looks.  It might
leave too much space between the stars and “Apache” or make you want to
drop the stars even further down.

If someone has time, I’d like to also see a design where the star’s “y” is
below the mid-point vertically, but the Flex logo is shrunk a bit and
moved down so its “waist-line” lines up with the stars.  We might even be
able to stick the word “Flex” or “Apache Flex” on top of the logo after
doing that.

Thanks for your offerings so far,
-Alex

>
>On Tue, Oct 14, 2014 at 8:12 PM, Alex Harui <aharui@adobe.com> wrote:
>
>> I was hoping we’d come up with some design we all like better so we have
>> something that looks really good when we petition for a change.  Then we
>> can say, “we like this better because, a, b, c” and maybe list some
>> concerns and then the original design team can respond to it.  But if it
>> looks like everything we can think of has trade-offs, maybe it is better
>> to get feedback from the original design team about why the stars aren’t
>> horizontally aligned?  And maybe ask questions about kerning?
>>
>> The original design team donated their services so they aren’t obligated
>> to make improvements.  If folks here have the time to work on the next
>> iteration of these designs, the original design team may take us up on
>>it.
>>
>> -Alex
>>
>> On 10/14/14, 2:35 AM, "Deepak MS" <megharajdeepak@gmail.com> wrote:
>>
>> >Agreed!
>> >If they agree, we can make any number of changes to it. But if they
>>wont
>> >agree, there is no point in discussing\working on changes at all.
>> >
>> >
>> >
>> >On Tue, Oct 14, 2014 at 3:00 PM, Tom Chiverton <tc@extravision.com>
>> wrote:
>> >
>> >> At this point it might be worth contacting press@apache.org <mailto:
>> >> press@apache.org> to get their view on the matter, as the guidelines
>>on
>> >> http://apache.org/foundation/press/kit/ are fairly stern about not
>> >> changing the outline elements because then it breaks the branding
>>with
>> >>all
>> >> the other Apache projects.
>> >> We may just be repeating issues another design team has already had,
>>and
>> >> come up with the current best compromise.
>> >>
>> >> Certainly they'd be able to send the raw version of the 'stamp' I'd
>>have
>> >> thought.
>> >>
>> >> Tom
>> >>
>> >>
>> >> On 14/10/14 09:27, jude wrote:
>> >>
>> >>> I think you could get away with moving the stars down a little bit
>>but
>> >>>the
>> >>> more major issue is fixing the kerning, the space between the
>> >>>characters,
>> >>> in the, "Powered by" text. If you know what the font is I can try to
>> >>> recreate it.
>> >>>
>> >>>
>> >>> 
>>______________________________________________________________________
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>> >>>
>> >>
>> >>
>>
>>

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