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From Alex Harui <aha...@adobe.com>
Subject Re: Apache Flex Examples Proposal
Date Mon, 06 Jan 2014 07:56:58 GMT
I did forward your proposal in its entirety.

This trademark stuff is all new to me.  I have a duty to not break the
rules at Apache and my initial query to trademarks was to get a better
understanding of the rules.

So far, based on information in the private discussion, things are going
the way you want them.


On 1/5/14 11:38 PM, "Joseph Balderson" <news@joeflash.ca> wrote:

>Alex, how is Apache trademarks going to be aware of the full intent of the
>future site if you cannot forward the contents of my proposal detailed
>above? I
>gotta be honest man, I am really not liking where this is going. Methinks
>might have been better to allow me the opportunity to describe the
>project a
>little more formally before submitting a proposal on my behalf? I came to
>list seeking advice on protocol, not to have the trademark request
>without my knowledge.
>Please advise.
>Joseph Balderson, Flex & Flash Platform Developer :: http://joeflash.ca
>Author, Professional Flex 3 :: http://tinyurl.com/proflex3book
>Alex Harui wrote:
>> Trademarks is a private list so I can't forward without permission.  I
>> will say that I did get a response today and the answer was not an
>> unequivocal "no".  More discussion has to happen in private before a
>> ruling is made.
>> -Alex
>> On 1/4/14 12:44 PM, "Joseph Balderson" <news@joeflash.ca> wrote:
>>> Thanks Alex. If you could forward me a copy of their reply off-list to
>>> jbdesign@joeflash.ca and/or forward them my email, that would be
>>> appreciated.
>>> _______________________________________________________________________
>>> Joseph Balderson, Flex & Flash Platform Developer :: http://joeflash.ca
>>> Author, Professional Flex 3 :: http://tinyurl.com/proflex3book
>>> Joseph Balderson wrote:
>>>> My only concern is that, in the absence of the details contained in my
>>>> formal
>>>> request as outlined below, the initial contact to Apache trademarks
>>>> regarding
>>>> this issue might not constitute "putting our best foot forward" in
>>>> having this
>>>> use case approved. And since I do not know the content of your initial
>>>> communication to them on my behalf, I cannot say one way or another.
>>>> would
>>>> ease my mind to know that Apache were aware of the contents of my
>>>> proposal
>>>> before reaching a verdict, which is why I wonder if waiting to send
>>>> them this
>>>> information would be the wisest course of action.
>>>> Thanks very much for your help,
>>>> Joseph
>>>> Joseph Balderson, Flex & Flash Platform Developer ::
>>>> Author, Professional Flex 3 :: http://tinyurl.com/proflex3book
>>>> Alex Harui wrote:
>>>>> Joe,
>>>>> If it were me, I'd wait until Tuesday to contact trademarks@a.o.
>>>>> already asked trademarks for their guidance on this matter and they
>>>>> haven't responded yet.  I did see trademarks answer another email,
>>>>> they may not be fully engaged and caught up on everything until
>>>>> I would suggest tweaking it a bit to make it clear you've read the
>>>>> domain
>>>>> name policy documents on the Apache site, otherwise the first
>>>>> you
>>>>> get might just be a pointer to those documents.  It is pretty clear
>>>>> me
>>>>> from those documents that you will have to have a disclaimer on your
>>>>> site.
>>>>>  IMO, asking "if desired" implies that you haven't read those
>>>>> documents.
>>>>> -Alex
>>>>> On 1/3/14 7:17 PM, "Joseph Balderson" <news@joeflash.ca> wrote:
>>>>>> FYI, here is my official request proposal to Apache. Alex, if you
>>>>>> would
>>>>>> be so
>>>>>> kind as to forward this on to the folks at Apache that would be
>>>>>> greatly
>>>>>> appreciated.
>>>>>> --
>>>>>> January 3, 2014
>>>>>> To Who It May Concern,
>>>>>> My name is Joseph Balderson, and I am a professional ActionScript
>>>>>> developer
>>>>>> of 13 years, and a specialist Flex developer for 8 years now as of
>>>>>> January 2014.
>>>>>> I have been, in my professional life as an ActionScript developer,
>>>>>> Adobe-certified Trainer, a teacher of Flash programming at Humber
>>>>>> College
>>>>>> in
>>>>>> Toronto, a speaker at user groups, and a professional tech writer.
>>>>>> have
>>>>>> tech
>>>>>> edited a number of books by Peachpit, Friends of Ed and O'Reilly,
>>>>>> in
>>>>>> 2009 I
>>>>>> lead a 6-person team to write a 1400-page book Professional Adobe
>>>>>> Flex 3
>>>>>> by Wrox
>>>>>> Publishing, rated 4.5 out of 5 stars on Amazon.
>>>>>> With the migration of the Flex framework from Adobe to Apache, good
>>>>>> internet
>>>>>> resources for Flex have fallen through the cracks, namely Tour De
>>>>>> Flex and
>>>>>> flexexamples.com, both of which have functioned as essential
>>>>>> micro-tutorial
>>>>>> resources for the beginner, a quick reference for the more
>>>>>> programmer, and visibility on its use to managers and stakeholders.
>>>>>> These
>>>>>> two
>>>>>> resources have yet to be migrated/updated to Apache Flex.
>>>>>> Thus, seeing a need in the programming community, and wanting to
>>>>>> restore
>>>>>> and promote the adoption of Flex for its own sake, I have purchased
>>>>>> the
>>>>>> domain
>>>>>> apacheflexexamples.com, with the intention of turning it into a
>>>>>> micro-tutorial
>>>>>> site with the same purpose and intent of the former
>>>>>> (An
>>>>>> archive of the site as it existed prior to Flex's migration from
>>>>>> Adobe to
>>>>>> Apache
>>>>>> in 2012 can be seen here:
>>>>>> /
>>>>>> ).
>>>>>> To be specific, the purpose and features of apacheflexexamples.com
>>>>>> will
>>>>>> include:
>>>>>> 1) provide blog-like micro-tutorials;
>>>>>> 2) will be administrated and authored by myself, Joseph Balderson
>>>>>> 3) tutorials will be short, on average "single page", thus no code
>>>>>> repository or
>>>>>> downloads of any kind will be necessary;
>>>>>> 4) where possible the most recent version of Apache Flex will be
>>>>>> and
>>>>>> indicated;
>>>>>> 5) an average of one post per business day will be issued on the
>>>>>> 6) commenting will be disabled, and users will be encouraged to
>>>>>> discuss
>>>>>> the
>>>>>> tutorials on the official users@flex.apache.org list;
>>>>>> 7) an email address will be set up where users can contact the
>>>>>> administrator
>>>>>> (me) for the specific purpose of pointing out typos or problems
>>>>>> specific
>>>>>> to the
>>>>>> examples which are non-specific to Flex framework errata issues;
>>>>>> 8) a resource/"blogroll" list of resource links will be situated
>>>>>> prominent
>>>>>> location in the left or right column so as to help users refer to
>>>>>> official
>>>>>> Apache Flex resources;
>>>>>> 9) if desired, to avoid confusion with official Apache websites,
>>>>>> disclaimer
>>>>>> similar to what is currently used in book titles and other
>>>>>> publications
>>>>>> will be
>>>>>> indicated at the top of every page, "Apache, Apache Flex, and Flex
>>>>>> trademarks of The Apache Software Foundation. Used with permission.
>>>>>> endorsement by The Apache Software Foundation is implied by the use
>>>>>> these marks."
>>>>>> 10) no personal promotions (other than an author credit on my part),
>>>>>> nor
>>>>>> any
>>>>>> product reviews, endorsements or sales of any kind will be permitted
>>>>>> on
>>>>>> the
>>>>>> site: it is strictly for micro-tutorials pertaining to the Apache
>>>>>> framework. (See the flexexamples.com archive as an example)
>>>>>> In addition, if there comes a time when I am no longer willing or
>>>>>> able to
>>>>>> administer the site or keep up a reasonable posting frequency, I
>>>>>> commit in
>>>>>> writing to donating the domain and the site administration to the
>>>>>> Apache
>>>>>> Flex group.
>>>>>> The aim is to have a few dozen examples blogged and ready to go
>>>>>> to
>>>>>> launch
>>>>>> sometime in February of 2014. A private beta will be issued, to be
>>>>>> reviewed by
>>>>>> the Apache Flex development team (and the legal department at Apache
>>>>>> if
>>>>>> such is
>>>>>> desired) to ensure everyone concerned is satisfied with the end
>>>>>> prior to
>>>>>> launch. Once the site is launched, posting frequency will be as
>>>>>> indicated
>>>>>> above.
>>>>>> All this to say that I am very vested and interested in conserving
>>>>>> quality
>>>>>> and integrity of the Apache Flex name. And in order to help increase
>>>>>> positive
>>>>>> adoption of Apache Flex usage, I have purchased this domain with
>>>>>> intent of
>>>>>> continuing on the work of the esteemed former Adobe employee Peter
>>>>>> DeHaan
>>>>>> at
>>>>>> flexexamples.com with a new site. In the spirit of this intent, I
>>>>>> humbly
>>>>>> request
>>>>>> your permission to use the Apache trademark in the domain name
>>>>>> apacheflexexamples.com.
>>>>>> Thank you,
>>>>>> Joseph Balderson
>>>>>> Flex Developer & Tech Writer
>>>>>> http://www.joeflash.ca
>>>>>> http://www.linkedin.com/in/joeflash
>>>>>> http://tinyurl.com/proflex3book

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