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From: Mike Chambers <mchamber@adobe.com>
To: "flex-dev@incubator.apache.org" <flex-dev@incubator.apache.org>
Date: Tue, 17 Apr 2012 12:37:58 -0700
Subject: Re: bay area folks and flash
Thread-Topic: bay area folks and flash
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I understand that there is still frustration around all of this, but mischa=
racterizing what we said doesn't help anyone.

In regards to HTML5, we said that Flash is really good at a lot of things (=
animations, apps, video, casual games, branding experiences, art) and that =
you could continue to use Flash for this type of content. But, increasingly=
 over the next couple of years, more and more of this type of stuff is goin=
g to be done directly in the browser.  It is in your interest to at least h=
ave a basic understand of the capabilities of HTML5, because your clients A=
RE going to ask you about. Whether you actually learn and use it is up to y=
ou and your individual projects, but it is in your interest to at least und=
erstand the capabilities.

As far as the question of "how do we tell our managers that Flash isnt dead=
, or that Flash is the best choice for a project", you need to talk about t=
he realities, which includes discussion technical details such as player pe=
netration, Flash on mobile, alternative, and development costs.  Again, thi=
s is something that you have to decide on a case by case basis, and in same=
 cases Flash is NOT the best choice.

We did acknowledge communication missteps in Novemeber. However, I did not =
say it would not happen again. I did say that we have taken steps internall=
y and externally to try and ensure that we communicate clearer and more eff=
ectively and ensure that internally teams are considering community and dev=
eloper needs when making these types of decisions.=20

I also said that winning back trust and credibility was a long term process=
, one that basically involved us being clear and open about our plans, and =
then doing those plans. Basically, we have to tell you what we plan to do, =
and then do it. Even then some people are still not going to put their fait=
h in us. We get it, we have to just move forward and try to be open about w=
hat we are doing.

Again, I understand the frustration, but mischaracterizing the discussion r=
eally doesn't help anyone. It only makes it more difficult for people to un=
derstand what Adobe is doing and why.

mike chambers

mesh@adobe.com


On Apr 17, 2012, at 11:16 AM, Tony Constantinides wrote:

>   I was there. Basically Adobe confirmed there moving ahead with Flash on
> Gaming and video (in that order)
> Lots of new functionality coming out for gaming, with video they
> concentrating on the big media companies and there needs and screw the
> little guy.
>    I understand the direction there going and they may be successful, but
> they stated that they cannot please everyone and have to make decisions t=
o
> move ahead. Translation: We reserve the right to screw the community if
> money is involved.
>  There acknowledge that they miscommunciated before and claim it will not
> happen again. Umm, ok.
>    They also stated that too many Flash and Flex guys have there head in
> the sand and now need to learn HTML 5.0 as they see a "huge oppourtunity"=
.
> I noticed they did not mention Flex anymore. My take on all this is sell
> your Adobe shares while there stil over $30.
>   Many developers ask how they will expalin to their managers that Flash
> is not dead. Adobe mumbled something about "technical choice" and
> "alternatives". Its pretty clear that the engineers at Adobe have NEVER h=
ad
> to explain to non-technical clients about technical direction. They left =
it
> to consultants, and exsaperated employees of smal companies. I can only
> shake my head. It sounds like 10 year olds saying "people will play with =
me
> if I still cool".Umm, ok.
>   They mention there not going to compete with Unity in the gaming field,
> but now they impose this "charge" on high-end gaming because gaming
> companies say "we do not feel your heart in it, if Adobe is not making
> money on Flash". I see the logic, and Adobe should make money.
> I hope that works out for them. I cannot see how though.
> I moving on to Android development in Java and so are many of the Flex
> guys there. What happens to Adobe, I could not care less. I already sold =
my
> shares. Just my 2 cents....
>=20
>=20
>=20
>=20
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> On Tue, Apr 17, 2012 at 10:30 AM, Ariel Jakobovits <arieljake@yahoo.com>w=
rote:
>=20
>> anyone in the bay area attend the future of flash event last night at
>> adobe?
>> wondering what was said.
>>=20
>> Ariel Jakobovits
>> Email: arieljake@yahoo.com
>> Phone: 650-690-2213
>> Fax: 650-641-0031
>> Cell: 650-823-8699
>>=20