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From Mike Chambers <mcham...@adobe.com>
Subject Re: bay area folks and flash
Date Tue, 17 Apr 2012 19:37:58 GMT
I understand that there is still frustration around all of this, but mischaracterizing what
we said doesn't help anyone.

In regards to HTML5, we said that Flash is really good at a lot of things (animations, apps,
video, casual games, branding experiences, art) and that you could continue to use Flash for
this type of content. But, increasingly over the next couple of years, more and more of this
type of stuff is going to be done directly in the browser.  It is in your interest to at least
have a basic understand of the capabilities of HTML5, because your clients ARE going to ask
you about. Whether you actually learn and use it is up to you and your individual projects,
but it is in your interest to at least understand the capabilities.

As far as the question of "how do we tell our managers that Flash isnt dead, or that Flash
is the best choice for a project", you need to talk about the realities, which includes discussion
technical details such as player penetration, Flash on mobile, alternative, and development
costs.  Again, this is something that you have to decide on a case by case basis, and in same
cases Flash is NOT the best choice.

We did acknowledge communication missteps in Novemeber. However, I did not say it would not
happen again. I did say that we have taken steps internally and externally to try and ensure
that we communicate clearer and more effectively and ensure that internally teams are considering
community and developer needs when making these types of decisions. 

I also said that winning back trust and credibility was a long term process, one that basically
involved us being clear and open about our plans, and then doing those plans. Basically, we
have to tell you what we plan to do, and then do it. Even then some people are still not going
to put their faith in us. We get it, we have to just move forward and try to be open about
what we are doing.

Again, I understand the frustration, but mischaracterizing the discussion really doesn't help
anyone. It only makes it more difficult for people to understand what Adobe is doing and why.

mike chambers


On Apr 17, 2012, at 11:16 AM, Tony Constantinides wrote:

>   I was there. Basically Adobe confirmed there moving ahead with Flash on
> Gaming and video (in that order)
> Lots of new functionality coming out for gaming, with video they
> concentrating on the big media companies and there needs and screw the
> little guy.
>    I understand the direction there going and they may be successful, but
> they stated that they cannot please everyone and have to make decisions to
> move ahead. Translation: We reserve the right to screw the community if
> money is involved.
>  There acknowledge that they miscommunciated before and claim it will not
> happen again. Umm, ok.
>    They also stated that too many Flash and Flex guys have there head in
> the sand and now need to learn HTML 5.0 as they see a "huge oppourtunity".
> I noticed they did not mention Flex anymore. My take on all this is sell
> your Adobe shares while there stil over $30.
>   Many developers ask how they will expalin to their managers that Flash
> is not dead. Adobe mumbled something about "technical choice" and
> "alternatives". Its pretty clear that the engineers at Adobe have NEVER had
> to explain to non-technical clients about technical direction. They left it
> to consultants, and exsaperated employees of smal companies. I can only
> shake my head. It sounds like 10 year olds saying "people will play with me
> if I still cool".Umm, ok.
>   They mention there not going to compete with Unity in the gaming field,
> but now they impose this "charge" on high-end gaming because gaming
> companies say "we do not feel your heart in it, if Adobe is not making
> money on Flash". I see the logic, and Adobe should make money.
> I hope that works out for them. I cannot see how though.
> I moving on to Android development in Java and so are many of the Flex
> guys there. What happens to Adobe, I could not care less. I already sold my
> shares. Just my 2 cents....
> On Tue, Apr 17, 2012 at 10:30 AM, Ariel Jakobovits <arieljake@yahoo.com>wrote:
>> anyone in the bay area attend the future of flash event last night at
>> adobe?
>> wondering what was said.
>> Ariel Jakobovits
>> Email: arieljake@yahoo.com
>> Phone: 650-690-2213
>> Fax: 650-641-0031
>> Cell: 650-823-8699

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