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From Martin Heidegger ...@leichtgewicht.at>
Subject Re: Apache Flex logo colors
Date Thu, 02 Feb 2012 11:52:36 GMT
Beautiful! I like it that its possible to use the various versions. 
Thank a lot
for the change. The blue version was beautiful already but this rocks!


On 02/02/2012 20:39, Tomasz MaciÄ…g | Fuse Collective wrote:
> Most of you didn't want major changes to the logo so we (meaning Fuse 
> Collective team) decided to focus on colors and select right typography.
> We were thinking about colors and what someone form community wrote 
> that Apache Flex logo will be used often in co-branding situations and 
> we had pretty nice idea.
> What if we give more flexibility when using logo in different 
> scenarios by allowing to use it in 4 different colors? After we 
> created a lot of different color version we selected 4 that looked the 
> best. Then we combined them in one with really great result (in our 
> opinion of course)
> Check out the result by clicking links below. First two are presenting 
> what we think should be the main logo, the third one have 4 different 
> color versions that can be used as a valid option for co-branding 
> scenarios (when the main logo is no fit).
> http://www.fusecollective.com/apache-flex/apache_flex_black_bg.jpg
> http://www.fusecollective.com/apache-flex/apache_flex_white_bg.jpg
> http://www.fusecollective.com/apache-flex/apache_flex_colors.jpg
> Colors have their meanings so we could easily give a pretty good 
> ideology behind those 4 colors
> Blue - corporate color, secure, importance, confidence, intelligence, 
> stability, trust, integrity (those represents corporate use cases)
> Red - power, energy, speed, strength, intense, passion, attention 
> (those represents core values)
> Green - growth, vitality, reliability, dependability (those represents 
> core values)
> Orange - energetic, excitement, enthusiasm, sociable, optimistic, 
> enthusiastic, independent (those represents our community)
> Although we didn't thought of this while creating this is nice 
> ideology and it really fits.
> One could argue that colors are similar to those used in Google Chrome 
> logo but so what? MS Windows used similar schema long time ago and 
> Google used them anyway.
> At this point I don't think another voting is necessary. Everyone 
> could just express their feelings and PPMC members should decide what 
> to do next (either select one color version or support our vision)
> Let me know what you think.


> P.S After we made decision about final logo I post about what 
> additional materials we'll be creating and when you can expect them.
> Please cloud someone form PPMC change my name on home page and contest 
> page to Adrian Knopik. Or maybe this will be problem until Adrian will 
> officially submit the logo?
> I'm asking because I've already saw a blog post somewhere about new 
> logo and I was described as creator...

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