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Date: Sat, 7 Jan 2012 09:37:58 -0700
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 <CAO1x2tNpW6RvcAgpA5mnXVPrJjn1DB5k4W==AHTtnc6d2QxLWA@mail.gmail.com>
Subject: Re: [DRAFT] Flex Logo :: site page
From: Doug Arthur <dougarthur@gmail.com>
To: flex-dev@incubator.apache.org
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On Jan 7, 2012 9:31 AM, "Michael Schmalle" <mike@teotigraphix.com> wrote:
>
> This is taken from Jo=E3o Saleiro original draft.
>
>
> I am resubmitting this to the list to get approval to make a page on the
site "rebranding.mb".
>
> I think this needs to get up so the discussions about the logo can be
pointed at the site.
>
> When does the contest end?
>
> Thanks,
> Mike
>
>
> TODO
>
> * link - http://incubator.apache.org/flex/rebranding
> * date-end - closing of contest
>
> ---------------------------------------------------------------------
>
> Apache Flex Re-branding Initiative
>
> On the 31th of December, 2011, the Apache Software Foundation has
accepted the Flex SDK into incubation. Apache Flex is now a community
project managed by Apache (ASF). The migration from Adobe to Apache
involves a re-branding and you can contribute by proposing the new Apache
Flex logo.
>
> Your proposal will be published on the Flex Incubation website [link]
next to the other proposals and in [date-end] the community will choose the
new logo through voting on the Apache Flex Mailing List at
http://mail-archives.apache.org/mod_mbox/incubator-flex-dev/.
>
> GUIDELINES
>
> The logo should meet the requirements below:
>
> - two versions of the logo: a rectangle (full brand) and a square (icon,
for example)
> - be prepared to be scaled up or down
> - be able to translate to a 2 color look
>  - 2 color (black/white, 2 greys, etc)
> - be able to be inverted if running on a dark background
> - should not resemble the current Adobe Flex logo
> - it should comply with the Apache branding requirements at
http://www.apache.org/foundation/marks/
>
>
> INSPIRATION
>
> While designing the logo, keep in mind what describes Flex:
>
> - User Experience
> - Ubiquity / Cross-platform
> - Enterprise
> - Community Driven
> - Why are you developing with Flex?
>
> DEADLINE
>
> [date-end]
>
> ---------------------------------------------------------------------
>
> HOW TO CONTRIBUTE
>
> Send to the Apache Flex Mailing List the links to:
>
> - A PNG version of the logo (and it's scalable variations)
> - A ZIP file with all assets
>
> LICENSE
>
> The authors of the selected Apache Flex logo(s) will need to donate them
to
> the Apache Flex project according to the  Apache individual
> contributor license: http://www.apache.org/licenses/icla.txt
>

I vote one week from publish date, so let's hurry up and post it. I would
start the vote thread myself, but I'm on my mobile and that would be to
complicated. Mike, I think you should kick of our first vote!

- Doug

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