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Message-ID: <20120107113044.908232b9d259t6ic@www.teotigraphix.com>
Date: Sat, 07 Jan 2012 11:30:44 -0500
From: Michael Schmalle <mike@teotigraphix.com>
To: "flex-dev@incubator.apache.org" <flex-dev@incubator.apache.org>
Subject: [DRAFT] Flex Logo :: site page
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This is taken from Jo=E3o Saleiro original draft.


I am resubmitting this to the list to get approval to make a page on =20
the site "rebranding.mb".

I think this needs to get up so the discussions about the logo can be =20
pointed at the site.

When does the contest end?

Thanks,
Mike


TODO

* link - http://incubator.apache.org/flex/rebranding
* date-end - closing of contest

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Apache Flex Re-branding Initiative

On the 31th of December, 2011, the Apache Software Foundation has =20
accepted the Flex SDK into incubation. Apache Flex is now a community =20
project managed by Apache (ASF). The migration from Adobe to Apache =20
involves a re-branding and you can contribute by proposing the new =20
Apache Flex logo.

Your proposal will be published on the Flex Incubation website [link] =20
next to the other proposals and in [date-end] the community will =20
choose the new logo through voting on the Apache Flex Mailing List at =20
http://mail-archives.apache.org/mod_mbox/incubator-flex-dev/.

GUIDELINES

The logo should meet the requirements below:

- two versions of the logo: a rectangle (full brand) and a square =20
(icon, for example)
- be prepared to be scaled up or down
- be able to translate to a 2 color look
   - 2 color (black/white, 2 greys, etc)
- be able to be inverted if running on a dark background
- should not resemble the current Adobe Flex logo
- it should comply with the Apache branding requirements at =20
http://www.apache.org/foundation/marks/


INSPIRATION

While designing the logo, keep in mind what describes Flex:

- User Experience
- Ubiquity / Cross-platform
- Enterprise
- Community Driven
- Why are you developing with Flex?

DEADLINE

[date-end]

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HOW TO CONTRIBUTE

Send to the Apache Flex Mailing List the links to:

- A PNG version of the logo (and it's scalable variations)
- A ZIP file with all assets

LICENSE

The authors of the selected Apache Flex logo(s) will need to donate them to
the Apache Flex project according to the  Apache individual
contributor license: http://www.apache.org/licenses/icla.txt